Showing posts with label bono. Show all posts
Showing posts with label bono. Show all posts

Tuesday, June 21, 2011

Fame, Faith, and Social Activism: Business Lessons from Bono

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To Nancy F. Koehn, the history of the Irish rock band U2 has it all as a business case study: teamwork, leadership, creative destruction, branding, and strategy.

Koehn's case "Bono and U2", co-written with Katherine Miller and Rachel K. Wilcox, reconstructs the story of U2's meteoric rise in the 1980s, the band members' journey to sustain and enhance their identity in the next two decades, and the ongoing commitment to balancing their music careers, fame, personal lives, and—in the case of three of the musicians, their Christian faith. At the same time, Koehn charts the lead singer Bono's escalating, high-profile campaign against Third World debt, poverty, war and disease.

Koehn, a Harvard Business School historian who has studied social entrepreneurs and leadership in the work of celebrities including Bill Gates, Warren Buffet, and Oprah Winfrey, was drawn to Bono's commitment to conscious capitalism and to the question of what made Bono, well, Bono.

"It so clicked for me," she says. "I hadn't listened to U2 in 10 years. I started peeling back the layers of the U2 onion. As I did, I realized that no one had ever told this story as a business story."

In the bigger picture, U2's journey reflects our own moment here in the early 21st century, Koehn says, pointing to a growing spiritual hunger among young people, the backlash against Wall Street greed, and the revolutions in the Middle East. "U2's appeal has always been about our common humanity and the yearning we all experience to follow a higher path. People are looking for the light, and U2's music has spoken to that search since the band started recording more than two decades ago."

For CEOs who struggle with building a company that reflects their personal values, U2 also provides a model.

"Any CEO who thinks his or her job is primarily about maximizing shareholder value is living in the past," Koehn says. "The game of what kind of capitalism will define this century has changed very quickly and dramatically. "'Creative capitalism,' 'conscious capitalism,' 'stakeholder capitalism,' call it what you will," Koehn adds. "The larger social footprint and role of business are here to stay."

The project, inspired by a friend, began with Koehn, a classical music zealot, spending a year listening and studying the lyrics of most U2 songs. "It was like a huge baptism," she says, referring to the Christian ethos of some of the music, alongside the political and social messages of songs like "Sunday Bloody Sunday" (violence in Northern Ireland), "Bullet the Blue Sky" (political violence in Latin America), and "MLK" (about Martin Luther King Jr.).

Savvy from the start

U2's business savvy in the earliest days serves as a lesson for any MBA student. In an industry notorious for its focus on short-term hits and for taking control of an artist's work and profits, the band members and their long-time manager Paul McGuiness always looked to build an enterprise that would have a long life.

As important, they recognized the importance of creating as much autonomy—strategic as well as artistic—as they could. Toward this end, they obtained the rights to their own copyrights back from Island Records; they oversaw the vast majority of decisions about touring, record production, graphics, and packaging themselves; they focused on touring and a direct relationship with their audience (versus relying on radio station distribution and the roller coaster of trying to generate "Top 40" hits); and they acquired a 10 percent ownership stake in Island Records worth $30 million when the record company was acquired by PolyGram in 1989.

U2 was also innovative, understanding from the get go that technological change and the creative destruction it unleashed would have a big impact on the business of making and distributing music. In 1981, for example, U2 made a video for the song "Gloria," which was one of the first videos to slide into constant MTV rotation. Some two decades later, in 2004, Bono connected with Apple for an early release on iTunes of the single "Vertigo," and the video was featured in an Apple ad campaign. "We turned advertising into a rock video," Bono said at the time. That's not selling out, he said. "It's exciting."

Bono on business

The business takeaways from U2's story, according to Koehn, are universal and ring true whether she's teaching the case to advertising execs or second-year students in the MBA program. They include:

  1. Take smart (and onging) stock of how you are using your people, your authority, and your resources. Bono became interested in Africa in the mid 1980s when he and his wife, Ali Hewson, worked at an Ethiopian feeding station. He used his growing celebrity status to forge a crucial longtime relationships with Eunice Kennedy Shriver (U2 recorded a song for her Special Olympics cause), and then Bobby Shriver, who connected him to the Kennedys and other influential politicians. Bono and Bobby Shriver formed the fundraising campaigns DATA (Debt, AIDS, Trade, Africa), ONE, and(RED) to fight disease, poverty, and hunger in Africa. He also used his fame and understanding of Christianity to convince North Carolina Senator Jesse Helms to change his position on government funding for AIDS. As Koehn points out, Bono chose to use his authority as a rock star for social ends, recognizing that his own status has been critical to his ability to make a difference: "Bono doesn't get to meet with Bill Clinton and shake hands with the Pope John Paul II if he's not a rock-and-roll roll star."
  2. A leader's mission is not static; it evolves. Bono continuously sets new goals around several related global challenges. For example, he started advocating for famine relief in Africa in the mid-1980s, and then in the early 1990s began raising awareness of the conflict in Sarajevo, playing live footage of the war during U2's Zooropa tour. After working to get eight industrialized nations in 1999 to agree to $100 million in African debt relief, he continued with a campaign to cancel debt owed by Third World nations to the World Bank and the International Monetary Fund. Then he began lobbying the administration of George W. Bush for additional funding to fight AIDS (in 2003, the US government pledged $15 billion toward the disease). Like Bono, Koehn says, leaders "must take a hard look at (their missions) on an ongoing basis."
  3. The mission of the CEO should align with the organization's performance. The band's mission is to make fulfilling music that comes from the four members' heads, hearts, and souls, and that connects to many audiences. Koehn says the band would not have been as successful if its members had not remained true to themselves and this larger purpose. For example, at various moments, Bono's commitment to the band was questioned by his colleagues because of all of the time he devoted to political causes. In Koehn's case study, manager Paul McGuinness says Bono "takes far too much on but it is hard to criticize him because his political achievements are very real." Ultimately, the other members believed in what he was doing. "There was a sense that (the political activism) could demystify and devalue U2," Bono has commented. "It wasn't very glamorous work...It should have damaged us…but it didn't."
  4. Who you are and what you stand for as an organization have great relevance to the people who buy your product. Many of U2's supporters embrace the band because the causes the four members work to address—from social injustice to hunger—are issues the fans themselves are concerned about. By participating in Live Aid, Band Aid, and the Amnesty International Conspiracy of Hope tour, U2 also refuses to sell out creatively, which keeps fans loyal. "People don't just buy (the single) "Walk On" or (album) No Line on the Horizon," Koehn says, "they are buying the backstory to that music, just like grocery shoppers buying organic milk or fair trade coffee." This lesson applies across all businesses. "We think this is only true for artists and entertainers, but it's true for making tennis shoes and semiconductors, and for how you create limited partners at an investment bank," she says. "The backstory of organizations is now part of the value proposition for consumers. The lads from Dublin understood that early on and they still understand it."

Koehn says the U2 case remains a work in progress and she believes she will someday interview Bono for her work—just as Oprah showed up at her classroom to answer student questions during a case discussion about the talk show icon.. "Stay tuned," Koehn says. "I am meant to meet this restless, devoted, and inspiring leader."

About the author

Kim Girard is a writer based in Brookline, Massachusetts.

Wednesday, March 30, 2011

On Dylan's 70th birthday, Bono pays him tributeon of f

Bono: "jagged around the edges"

Bono — Illustration by Andy Friedman

When I was 13, Bob Dylan started whispering in my ear… it was a hoarse whisper, jagged around the edges, not-too-plain truths…ideas blowing in the wind about how the world could be a better place if we could just get it out of the hands of the hypocrites.

When I was 16, Bob Dylan whispered in my ear about how the real enemy was not flesh and blood, but of a spiritual nature.

At 21, with the slow train of faith having picked up a little too much speed, I stood at a religious crossroads and heard "Every Grain of Sand" stop time.

When I got married at 22, Bob Dylan was whispering in my ear about love and infidelity.

When I had my first child at 29, Bob Dylan wrote "Ring Them Bells" and "What Good Am I?"

When I ran out of gas in the late '90s, I had Time Out of Mind to hold on to.

When the world crumbled around two shining towers, and New York had its two front teeth knocked out, I had Love and Theft to hang on to.

Now, having faced 50, I'm realizing I knew much more then than I do now. I'm returning to the brutal truth that "The Times They Are A-Changin' " — but you don't have to let them change you.

In short, all my life, Bob Dylan has been there for me.

Sunday, February 13, 2011

Bono’s Billy Graham Poem

The hand-written poem is on display at the Billy Graham Library:

“The journey from father to friend
is all paternal loves end.
it was sung in my teenage ears
in the voice of a preacher
loudly soft on my tears
I would never forget this
melody line
or its lyric voice that gave my life
a rhyme,
a meaning, that wasn’t there before.
a child, born in dung and straw
with The Fathers love and desire to explain
how we might get on with each other again….”

for The Rev. Billy Graham (that preacher)
Ruth and all the Graham Family
from Bono (March 11 2002)
with much love and respect….

http://www.billyspot.com/wp-content/uploads/2009/04/2009_04_30bonopoem.jpg

Saturday, January 29, 2011

Bono @ The World Economic Forum

Watch live streaming video from worldeconomicforum02 at livestream.com

Bono: What do you think is the biggest problem facing the next generation and what should we do about it today?

Bono @ the World Economic Forum in Davos, 2011

Bono appeared at the World Economic Forum in Davos, Switzerlandan event he's been attending on and off for the past five years. He spoke on a panel called Raising Healthy Question with several others, including Melinda Gates. The video is below -- Bono begins speaking at length at about the 27:45 mark.

Watch live streaming video from worldeconomicforum at livestream.com

Thursday, January 20, 2011

What I Learned From Sargent Shriver, by Bono

The Irish are still mesmerized by the mythical place that is America, but in the ’60s our fascination got out of hand. I was not old enough to remember the sacrifices of the great generation who saved Europe in the Second World War, or to quite comprehend what was going on in Vietnam. But what I do remember, and cannot forget, is watching a man walk on the moon in 1969 and thinking here is a nation that finds joy in the impossible.

The Irish saw the Kennedys as our own royal family out on loan to America. A million of them turned out on J.F.K.’s homecoming to see these patrician public servants who, despite their station, had no patience for the status quo. (They also loved that the Kennedys looked more WASP than any “Prod,” our familiar term for Protestant.)

I remember Bobby’s rolled-up sleeves, Jack’s jutted jaw and the message — a call to action — that the world didn’t have to be the way it was. Science and faith had found a perfect rhyme.

In the background, but hardly in the shadows, was Robert Sargent Shriver. A diamond intelligence, too bright to keep in the darkness. He was not Robert or Bob, he was Sarge, and for all the love in him, he knew that love was a tough word. Easy to say, tough to see it through. Love, yes, and peace, too, in no small measure; this was the ’60s but you wouldn’t know it just by looking at him. No long hair in the Shriver house, or rock ’n’ roll. He and his beautiful bride, Eunice Kennedy Shriver, would go to Mass every day — as much an act of rebellion against brutal modernity as it was an act of worship. Love, yes, but love as a brave act, a bold act, requiring toughness and sacrifice.

His faith demanded action, from him, from all of us. For the Word to become flesh, we had to become the eyes, the ears, the hands of a just God. Injustice could, in the words of the old spiritual, “Be Overcome.” Robert Sargent sang, “Make me a channel of your peace,” and became the song.

Make me a channel of your peace:

Where there is hatred let me bring your love.

Where there is injury, your pardon, Lord,

And where there’s doubt, true faith in you.

Oh, Master grant that I may never seek,

So much to be consoled as to console.

To be understood as to understand,

To be loved as to love with all my soul.

Make me a channel of your peace,

Where there’s despair in life, let me bring hope.

Where there is darkness, only light,

And where there’s sadness, ever joy.

The Peace Corps was Jack Kennedy’s creation but embodied Sargent Shriver’s spirit. Lyndon Johnson declared war on poverty but Sarge led the charge. These, and the Special Olympics, were as dramatic an incarnation of the ideas at the heart of America as the space program.

Robert Sargent Shriver changed the world more than a few times and, I am happy to say, changed my world forever. In the late ’90s, when the Jubilee 2000 campaign — which aimed to cancel the debts that the poorest nations owed to the richest — asked me to help in the United States, I called on the Shriver clan for help and advice. What I got were those things in spades, and a call to arms like a thump in the back.

In the years since, Bobby Shriver — Sarge’s oldest son — and I co-founded three fighting units in the war against global poverty: DATA, ONE and (RED). We may not yet know what it will take to finish the fight and silence suffering in our time, but we are flat out trying to live up to Sarge’s drill.

I have beautiful memories of Bobby and me sitting with his father and mother at the Shrivers’ kitchen table — the same team that gazed over J.F.K.’s shoulder — looking over our paltry attempts at speechifying, prodding and pushing us toward comprehensibility and credibility, a challenge when your son starts hanging round with a bleeding-heart Irish rock star.

Toward the end, when I visited Sarge as a frailer man, I was astonished by his good spirits and good humor. He had the room around him laughing out loud. I thought it a fitting final victory in a life that embodied service and transcended, so often, grave duty, that he had a certain weightlessness about him. Even then, his job nearly done, his light shone undiminished, and brightened us all.

Bono, the lead singer of the band U2 and a co-founder of the advocacy group ONE and (Product)RED, is a contributing columnist for The Times.

Thursday, September 02, 2010

Blair: Bono “could have been a president or prime minister”

Former UK Prime Minister Tony Blair has some strong praise for Bono in Blair’s just-released memoir, A Journey. He says Bono “could have been a president or prime minister standing on his head.” Here’s a snapshot of the full paragraph sent in by @U2 reader Neil W.

Tony Blair on Bono

Sunday, June 20, 2010

In Ireland, Tuesday’s Grace, by Bono

by Deirdre O'Callaghan
ONE of the most extraordinary days in the mottled history of the island of Ireland was witnessed on both sides of the border last Tuesday.

The much-anticipated and costly Saville report ... the 12-years-in-the-making inquiry into “Bloody Sunday,” a day never to be forgotten in Irish politics ... was finally published.

On that day, Jan. 30, 1972, British soldiers fired on a civil rights march in the majority Catholic area of the Bogside in Derry, killing 14 protesters.

It was a day that caused the conflict between the two communities in Northern Ireland — Catholic nationalist and Protestant unionist — to spiral into another dimension: every Irish person conscious on that day has a mental picture of Edward Daly, later the bishop of Derry, holding a blood-stained handkerchief aloft as he valiantly tended to the wounded and the dying.

It was a day when paramilitaries on both sides became the loudest voices in the conflict, a day that saw people queuing to give up on peace ... mostly young men but also women who had had enough of empire and would now consider every means necessary — however violent or ugly — to drive it from their corner.

It was a day when my father stopped taking our family across the border to Ulster because, as he said, the “Nordies have lost their marbles.” And we were a Catholic-Protestant household.

Contrast all this with last Tuesday ... a bright day on our small rock in the North Atlantic. Clouds that had hung overhead for 38 years were oddly missing ... the sharp daylight of justice seemed to chase away the shadows and the stereotypes of the past. No one behaved as expected. The world broke rhyme.

A brand-new British prime minister, still in his wrapping paper, said things no one had imagined he would ... could ... utter ....

“On behalf of our country, I am deeply sorry.”

And there was more ....

“What happened should never ever have happened,” said the new prime minister, David Cameron. “Some members of our armed forces acted wrongly. The government is ultimately responsible for the conduct of the armed forces. And for that, on behalf of the government, indeed on behalf of our country, I am deeply sorry.”

It was inconceivable to many that a Tory prime minister could manage to get these words out of his mouth. It was also inconceivable — before he uttered the carefully minted phrasing — that he would be listened to by a hushed crowd gathered in Guildhall Square in Derry, a place not famous for its love of British leaders of any stripe, and that he would be cheered while speaking on specially erected screens that earlier had been used to relay images from the World Cup.

Thirty-eight years did not disappear in an 11-minute speech — how could they, no matter how eloquent or heartfelt the words? But they changed and morphed, as did David Cameron, who suddenly looked like the leader he believed he would be. From prime minister to statesman.

Joy was the mood in the crowd. A group of women sang “We Shall Overcome.” There was a surprising absence of spleen — this was a community that had been through more than most anyone could understand, showing a restraint no one could imagine. This was a dignified joy, with some well-rehearsed theatrics to underscore the moment.

As well as punching the sky and tearing up the first “Bloody Sunday” inquiry — a whitewash by a judge named Lord Widgery who said the British troops had been provoked — these people were redrawing their own faces from the expected images: from stoic, tight-lipped and vengeful to broad, unpolished, unqualified smiles, unburdened by the bile the world often expects from this geography.

Derry is a community and these Derry people looked like guests at a wedding — formal only for as long as they had to be, careful of their dead but not at all pious. Some began to speak of trials and prosecutions but most wanted to leave that talk for another day.

Figures I had learned to loathe as a self-righteous student of nonviolence in the ’70s and ’80s behaved with a grace that left me embarrassed over my vitriol. For a moment, the other life that Martin McGuinness could have had seemed to appear in his face: a commander of the Irish Republican Army that day in 1972, he looked last week like the fly fisherman he is, not the gunman he became ... a school teacher, not a terrorist ... a first-class deputy first minister.

Both Mr. McGuinness and Gerry Adams, the leader of Sinn Fein, seemed deliberately to avoid contentious language and to try to include the dead of other communities in the reverence of the occasion. Though a few on the unionist side complained that the $280 million spent on the inquiry, commissioned by Prime Minister Tony Blair in 1998 and led by Lord Saville, a top judge, could have been used to improve Northern Ireland’s schools or investigate unionist losses, they mostly accepted the wording of the report that the deaths were “wrong” and “unjustified”; Protestant clergymen spoke of “healing” and held meetings with families of the victims.

Healing is kind of a corny word but it’s peculiarly appropriate here; wounds don’t easily heal if they are not out in the open. The Saville report brought openness — clarity — because at its core, it accorded all the people involved in the calamity their proper role.

The lost lives rose up from being statistics in documents in the Foreign Office to live once again. On the television news, we saw them ... the exact time, the place, the commonplace things they were doing ... William Nash, age 19, shot in the chest at close range, his father wounded trying to reach him ... William McKinney, age 26, shot in the back while tending the wounded ... Jim Wray, age 22, shot twice, the second round fired into his back while he was lying on the ground outside his grandparents’ house. We saw their faces in old photographs, smiles from 38 years ago ... the ordinary details of their ordinary and, as Lord Saville repeatedly pointed out, entirely innocent lives.

It’s not just the Devil who’s in the details ... God, it turns out, is in there too. Daylight ...

Even the soldiers seemed to want the truth to be out. In the new report, some contradicted statements they had been ordered to make for the Widgery report.

It is easily forgotten that the British Army arrived in Northern Ireland ostensibly to protect the Catholic minority.

How quickly things can change.

In just a couple of years, the scenes of soldiers playing soccer with local youths or sharing ice creams and flirting with the colleens had been replaced by slammed doors on house-to-house raids ... the protectors had become the enemy ... it was that quick in Derry.

In fact, it can be that quick everywhere. If there are any lessons for the world from this piece of Irish history ... for Baghdad ... for Kandahar ... it’s this: things are quick to change for the worse and slow to change for the better, but they can. They really can. It takes years of false starts, heartbreaks and backslides and, most tragically, more killings. But visionaries and risk-takers and, let’s just say it, heroes on all sides can bring us back to the point where change becomes not only possible again, but inevitable.

A footnote (some light relief), November 1983:

U2 is in a studio in Dublin, playing its new song, “Sunday Bloody Sunday,” to the record company. The melody is a good one but the lyric is, in hindsight, an inarticulate speech of the heart. It’s a small song that tries but fails to contrast big ideas ... atonement with forgiveness ... “Bloody Sunday” with Easter Sunday. The song will be sung wherever there are rock fans with mullets and rage, from Sarajevo to Tehran. Over time, the lyric will change and grow. But here, with the Cockneyed record company boss at the song’s birth, the maternity ward goes quiet when the man announces that the baby is “a hit”... with one caveat: “Drop the ‘bloody.’ ‘Bloody’ won’t bloody work on the radio.”

Bono, the lead singer of the band U2 and a co-founder of the advocacy group ONE and (Product)RED, is a contributing columnist for The Times.

Saturday, May 01, 2010

So Cruel: U2's tour to send Angels on a 14-game trip in June

U2 frontman Bono is always talking about wanting to change the world. He's a real crusader-musician, that one.
http://a323.yahoofs.com/ymg/ept_sports_mlb_experts__53/ept_sports_mlb_experts-421605376-1272603629.jpg?ymtf_DDDaCbdi3lB

And there's at least one place where his mysterious ways are very effective: The Major League Baseball season.

When U2 comes to town this summer, the Los Angeles Angels, Oakland Athletics and Toronto Blue Jays will have to vacate their home stadium, jump that plane and find somewhere else to ply their trade.

The band's 360º concert tour, which resumes in June and runs through October, hits 10 major-league cities and includes three big-league ballparks: Angel Stadium, the Oakland Coliseum and Rogers Centre.

Anyone who has ever been to a U2 show can tell you it's not like they set up folding chairs in a middle school gymnasium and start playing. The Pop Martians perform on elaborate monstrosities that take days to assemble and break down. Yes, days.

Just ask Katy Feeney, a longtime MLB executive who handles the league's scheduling issues. Trying to throw your arms around the world calendar seems to be difficult enough work, the kind that only gets more complex when accounting for a variable like Bono.

Via Scott Miller's blog at CBS Sports:

"They've become my least-favorite band — which has nothing to do with their songs, talent or anything else," Feeney joked.

Because of the magnitude of the tour and sheer size of the stage, Feeney says, "they require 10 days to set up the concert and then break it down. That's an unusually long period of time [compared to other concerts]."

This is why the Angels will be forced to embark on a 14-game road trip in June.

Fourteen games? Oh, you've done it now, Paul David Hewson!

This is approximately what Angel Stadium will look like June 6-7 when U2's 360º tour drops from space into Orange County. (The original photo of the "Big A" is from a 1978 Rolling Stones concert with U2's modern stage superimposed.)

It's not just that the rock concert takes up space in Anaheim. Not having the Angels able to play at home for ten days or two weeks affects other team's road trips.

The whole league feels it a little.

"Unfortunately, everything has a ripple effect," Feeney says. "And the
number of actual teams hosting the concert, other than those 10 days,
may not feel as many consequences as some other clubs."

Forcing the Rally Monkey from his home for two weeks?

Probably not the legacy Bono is shooting for.

Monday, January 18, 2010

On gospel, Abba and the death of the record: an audience with Brian Eno

He's been a Roxy original, the inventor of 'ambient', Bowie's muse, the brain in Talking Heads and U2's 'fifth man'. Now Eno tells us where he's heading next

brian-eno-ambient-studio

Brian Eno in his studio. Photograph: Harry Borden

When influential music website Pitchfork listed its 100 greatest albums of the 1970s – which in certain other lists is calculated to be the greatest decade for rock music – the modestly immodest, driven, musical non-musician Brian Eno was directly and indirectly involved in at least a quarter of them, including the number one, Low, on which he collaborated with a nomadic, post-"Fame" David Bowie and the producer Tony Visconti. As an intellectually mobile loner, scene-setter, systems lover, obstinate rebel, techno-prophet, sensual philosopher, courteous progressive, close listener, gentle heretic, sound planner, adviser explorer, pedant and slick conceptual salesman, and devoted fan of the new, undrab and surprising, wherever it fell between John Cage and Little Richard, or Duchamp and doo wop, or Mondrian and Moog, Eno busily and bossily remodelled pop music during the 70s. He looked at what the Velvet Underground, Can, Steve Reich and the Who had done, went forth and multiplied. Eno created an atmosphere, and helped determine what the history of electronic music was between the avant garde 1950s and the pop 21st century.

He demonstrated – as an abstract part of the early and surreal Roxy Music, the evocative Bowie Berlin trilogy Heroes/Low/Lodger, the nervy NY Talking Heads, as a floating collaborator with Nico, John Cale, Robert Wyatt, Cluster, Robert Fripp, Kevin Ayers, Jon Hassell and Harold Budd, as stern futurist mentor to Devo and Ultravox, as discerning curator of the beautifully conceived contemporary music label Obscure, as careful discoverer of the pulseless, wordless, eventless, timeless music he lovingly called "ambient" – that pop music was where you could be the kind of artist he wanted to be. In 1981, he designed the influential sound and content of My Life in the Bush of Ghosts with David Byrne – the prestigious culmination of his solo and group work in the 1970s, the studio combining of inner space, other worlds, random impressions, scrupulous visions, found sound, taped memories, cut-up text, stolen rhythms, daring edits, painted space, original borrowing, inquisitive permutations, mutant gospel and electronic interference.Then there was U2 and recently, as if relishing the snobbish horror of those who dismiss U2 as pompous irritants, he's attended to another ambitious four-piece male rock group with delusions of splendour, Coldplay, producing their last multi-million selling album and now, at the age of 61, finishing their next. A mischievous ghost of the glammed up art pop star Eno that was first noticed as part of the theatre of Roxy Music now haunts the sound and image of the two biggest rock bands in the world who would claim to be, in fact, post-Eno as much as post-punk. Coldplay didn't really belong anywhere before Eno apart from inside their own success. Now they have attached themselves via Eno to a very particular history of avant pop practice. Eno himself is prone to chuckle good naturedly when faced with bemusement at his connection to Coldplay.

He stays behind the scenes, more likely to curate an art festival or present a public lecture on something to do with pleasure, beauty, atheism, perfume or nuclear disarmament than appear to have anything to do with rock or pop music. If Roxy Music are ever spotted together on stage, he will be somewhere else, searching for something new to astound him. Much, naturally, has changed since the volatile, fussy, sublime Eno of For Your Pleasure, Here Come The Warm Jets, Discreet Music, Heroes and Once in a Lifetime, but he's still talking about what he does, and why, working out his place, the place of art, the history of progress, the enigma of meaning, the mechanics of creativity, the mystery of aesthetics, reluctant to think too much about his past in case, as he says, he starts to feel "useless awe towards his former self" but politely prepared to look back at his work if he thinks someone might find it useful. When you meet him to discuss something or other to do with his always perfectly organised research and development thoughts about something or other, you arrive as he is finishing one conversation with someone about, say, how technology changes the way our brains work, and as you leave someone else is arriving for a conversation about, say, the shrinking divisions between art and science. Or how Jeremy Clarkson almost moved into the house next to his office which was previously owned by Jason Donovan.

I talked with him as part of a series of conversations that were filmed for a BBC Arena documentary.

On talking: 1

"I heard a recording that had been made of me 35 years ago chatting with some friends and I thought the tape must have sped up because I sounded so fast. When ­others spoke, they were at a normal speed. It was me, I was speaking so fast. What I find both disappointing and reassuring is that I was saying exactly those things I will be saying today. I don't know what to make of that. A few different references, but the basic ideas haven't changed at all. No difference whatsoever! I suppose it's good to see I've been consistent as sometimes over the years it seems as though it's all been a bit incoherent, a bit of this, a bit of that, a while doing this, then one of those, followed by three of those. It seems all over the place when I'm doing it. Listening to me now talking then suggests there has been a pattern."

On the intensity of ideas

"If you grow up in a very strong religion like Catholicism you certainly cultivate in yourself a certain taste for the intensity of ideas. You expect to be engaged with ideas strongly whether you are for or against them. If you are part of a religion that very strongly insists that you believe then to decide not to do that is quite a big hurdle to jump over. You never forget the thought process you went through. It becomes part of your whole intellectual picture."

On listening

"If you think of the mid- to late-50swhen all of this started to happen for me, the experience of listening to sound was so different from now. Stereo didn't exist. If you listened to music outside of church, apart from live music, which was very rare, it was through tiny speakers. It was a nice experience but a very small experience. So to go into a church, which is a specially designed and echoey space, and it has an organ, and my grandfather built the organ in the church where we went, suddenly to hear music and singing was amazing. It was like hearing someone's album on a tiny transistor radio and then you go and see them in a 60,000-seater. It's huge by comparison. That had a lot to do with my feeling about sound and space, which became a big theme for me. How does space make a difference to sound, what's the difference between hearing something in this room and then another room. Can you imagine other rooms where you can hear music? It also made a difference to how I feel about the communality of music in that the music I liked the most, singing in church, was done by a group of people who were not skilled – they were just a group of people, I knew them in the rest of the week as the coal man and the baker."

On destiny

"It was a dilemma for me at the end of my time at school. Am I going into music or painting ? The Who were important to me when I was working out whether I would go into fine art or popular art. I felt they had found an important position between the two. Then the Velvet Underground came along and also made it clear how you could straddle the two somehow. It helped make my mind up to go into music."

On recording

"I came out of this funny place where I was interested in the experimental ideas of Cornelius Cardew, John Cage and Gavin Bryars, but also in pop music. Pop was all about the results and the feedback. The experimental side was interested in process more than the actual result – the results just happened and there was often very little control over them, and very little feedback. Take Steve Reich. He was an important composer for me with his early tape pieces and his way of having musicians play a piece each at different speeds so that they slipped out of synch.

"But then when he comes to record a piece of his like, say, Drumming, he uses orchestral drums stiffly played and badly recorded. He's learnt nothing from the history of recorded music. Why not look at what the pop world is doing with recording, which is making incredible sounds with great musicians who really feel what they play. It's because in Reich's world there was no real feedback. What was interesting to them in that world was merely the diagram of the piece, the music merely existed as an indicator of a type of process. I can see the point of it in one way, that you just want to show the skeleton, you don't want a lot of fluff around it, you just want to show how you did what you did.As a listener who grew up listening to pop music I am interested in results. Pop is totally results-oriented and there is a very strong feedback loop. Did it work? No. We'll do it differently then. Did it sell? No. We'll do it differently then. So I wanted to bring the two sides together. I liked the processes and systems in the experimental world and the attitude to effect that there was in the pop, I wanted the ideas to be seductive but also the results."

On being like nothing else

"In my house in Oxfordshire, we have this big, beautiful Andrew Logan sculpture of a lovely Pegasus with blue glass wings. When I get a taxi from the station, a driver will always comment on it because it is so striking. What they often say is, 'What does that stand for then?' Or, 'What does that mean?', based on the idea that something exists because it has to tell you something, or it refers to something else, and I realise that this notion is foreign to me. The earliest paintings I loved were always the most non-referential paintings you can imagine, by painters such as Mondrian. I was thrilled by them because they didn't refer to anything else. They stood alone and they were just charged magic objects that did not get their strength from being connected to anything else."

On singing

"I belong to a gospel choir. They know I am an atheist but they are very tolerant. Ultimately, the message of gospel music is that everything's going to be all right. If you listen to millions of gospel records – and I have – and try to distil what they all have in common it's a sense that somehow we can triumph. There could be many thousands of things. But the message… well , there are two messages… one is a kind of optimism for the future rather than a pessimism. Gospel music is never pessimistic, it's never 'oh my god, its all going down the tubes', like the blues often is. Gospel music is always about the possibility of transcendence, of things getting better. It's also about the loss of ego, that you will win through or get over things by losing yourself, becoming part of something better. Both those messages are completely universal and are nothing to do with religion or a particular religion. They're to do with basic human attitudes and you can have that attitude and therefore sing gospel even if you are not religious."

On the synthesiser: 1

"One of the important things about the synthesiser was that it came without any baggage. A piano comes with a whole history of music. There are all sorts of cultural conventions built into traditional instruments that tell you where and when that instrument comes from. When you play an instrument that does not have any such historical background you are designing sound basically. You're designing a new instrument. That's what a synthesiser is essentially. It's a constantly unfinished instrument. You finish it when you tweak it, and play around with it, and decide how to use it. You can combine a number of cultural references into one new thing."

On the synthesiser: 2

"Instruments sound interesting not because of their sound but because of the relationship a player has with them. Instrumentalists build a rapport with their instruments which is what you like and respond to. If you were sitting down now to design an instrument you would not dream of coming up with something as ridiculous as an acoustic guitar. It's a strange instrument, it's very limited and it doesn't sound good. You would come up with something much better. But what we like about acoustic guitars is players who have had long relationships with them and know how to do something beautiful with them. You don't have that with synthesisers yet. They are a very new instrument. They are constantly renewing so people do not have time to build long relationships with them. So you tend to hear more of the technology and less of the rapport. It can sound less human. However ! That is changing. And there is a prediction that I made a few years ago that I'm very pleased to see is coming true – synthesisers that have inconsistency built into them. I have always wanted them to be less consistent. I like it that one note can be louder than the note next to it."

On the naming of things

"A way to make new music is to imagine looking back at the past from a future and imagine music that could have existed but didn't. Like East African free jazz, which as far as I know does not exist. To some extent, this was how ambient music emerged. My interest in making music has been to create something that does not exist that I would like to listen to, not because I wanted a job as a musician. I wanted to hear music that had not yet happened, by putting together things that suggested a new thing which did not yet exist. It's like having a ready-made formula if you are able to read it. One of the innovations of ambient music was leaving out the idea that there should be melody or words or a beat… so in a way that was music designed by leaving things out – that can be a form of innovation, knowing what to leave out. All the signs were in the air all around with ambient music in the mid 1970s, and other people were doing a similar thing. I just gave it a name. Which is exactly what it needed. A name. A name. Giving something a name can be just the same as inventing it. By naming something you create a difference. You say that this is now real. Names are very important."

On talking: 2

"I like to talk about all sorts of things. I've never seen the downside of it. I've never minded the egghead tag. It makes sense with my physiognomy anyway. I've fought for years the idea that rock and popular art is only about passion and fashion and nothing to do with thinking and examining and if you do think there is something suspicious about you."

On hindsight

"Instead of shooting arrows at someone else's target, which I've never been very good at, I make my own target around wherever my arrow happens to have landed. You shoot your arrow and then you paint your bulls eye around it, and therefore you have hit the target dead centre."

On a celebration of human frailty

"The other day I heard a band who had the worst singer, the most out of time drummer and most out of tune guitarist I've ever heard on a professional record, and I thought, at last, the reaction against pro-tools perfection has set in. A pro-tools engineer would have sorted it all out, but this band was an actual celebration of human frailty. It was so rough it was really encouraging."

On Abba

"In the 70s, no one would admit that they liked Abba. Now it's fine. It's so kitsch. Kitsch is an excuse to defend the fact that they feel a common emotion. If it is kitsch. you put a sort of frame around something – to suggest you are being ironic. Actually, you aren't. You are really enjoying it. I like Abba. I did then and I didn't admit it. The snobbery of the time wouldn't allow it. I did admit it when I heard 'Fernando'; I could not bear to keep the secret to myself anymore and also because I think there is a difference between Swedish sentimentality and LA sentimentality because the Swedish are so restrained emotionally. When they get sentimental it's rather sweet and charming. What we really got me with "Fernando" was what the lower singer was doing, I don't know her name. I spent months trying to learn that. It's so obscure what she's doing and very hard to sing. And then from being a sceptic I went over the top in the other direction. I really fell for them."

On Frank Zappa

"Zappa was important to me because I realised I didn't have to make music like he did. I might have made a lot of music like he did if he had not done it first and made me realise that I did not want to go there. I did not like his music but I am grateful that he did it. Sometimes you learn as much from the things you don't like as from the things you do like. The rejection side is as important as the endorsement part. You define who you are and where you are by the things that you know you are not. Sometimes that's all the information you have to go on. I'm not that kind of person. You don't quite know where you are but you find yourself in the space left behind by the things you've rejected."

On working with U2 and Coldplay at the same time

"It was fine. A few jokes. I felt like a ­philanderer who was with another woman and might make a slip and call her by the wrong name in bed. I had one computer that had all of the Coldplay stuff and all the U2 stuff. I had to very carefully label each folder because I was paranoid that I might end up with the same basic track for each group and I wouldn't notice until it was too late. There was a chance the same track might have appeared on both albums."

On ego

"Bono commits the crime of rising above your station. To the British, it's the worst thing you can do. Bono is hated for doing something considered unbecoming for a pop star – meddling in things that apparently have nothing to do with him. He has a huge ego, no doubt about it. On the other hand, he has a huge brain and a huge heart. He's just a big kind of person. That's not easy for some to deal with. They don't mind in Italy. They like larger-than-life people there. In most places in the world they don't mind him. Here, they think he must be conning them."

On reporting in the 1990s that there was too much music being released and he was not going to add to it any more

"I didn't think it through to be honest."

On the end of an era

"I think records were just a little bubble through time and those who made a living from them for a while were lucky. There is no reason why anyone should have made so much money from selling records except that everything was right for this period of time. I always knew it would run out sooner or later. It couldn't last, and now it's running out. I don't particularly care that it is and like the way things are going. The record age was just a blip. It was a bit like if you had a source of whale blubber in the 1840s and it could be used as fuel. Before gas came along, if you traded in whale blubber, you were the richest man on Earth. Then gas came along and you'd be stuck with your whale blubber. Sorry mate – history's moving along. Recorded music equals whale blubber. Eventually, something else will replace it."

Wednesday, January 13, 2010

Is Bono the Most Popular Man in the World?

What should we make of Bono, who uses his immense platform to highlight social justice issues? Is he a hero or a hypocrite?

The money results are in from Pollstar, the concert industry tracking publication, about the financial success of bands touring the United States in 2009. And the numbers are mind-boggling. In just 20 days, U2, led by the compelling front man and world-wide personality brand Bono, brought in $123 million at the box office, selling 1.3 million tickets in huge stadiums in just 16 cities. So each night, the U2 360° concert raked in an average of $7.7 million. If you do the math, that works out to about $95 a ticket (of course, that's before the massive reselling and scalping).

The U.S. tour was but one piece of a larger "360-degrees" global tour that will continue well into 2010, and will likely surpass the $389 million that U2 raked in from its 2005-2007 Vertigo tour, which is second only to the Rolling Stones' "A Bigger Bang" trek. Billboard reports that U2 "toured Europe in July and August, the U.S. in September and October for a total of 40-45 shows this year." There are plans for "more stadiums in America in June and July next year, then August and September in Europe. The trek then tentatively will hit South America in the fall of 2010, for potentially as many as 90-100 shows over the next two years."

Bono and U2 blew other U.S. touring groups out of the water. Theirs was the only tour going over the $100 million mark, as concert revenue increased across the board, despite the recession. It seems that no matter what, music fans will find the dough to hear live music. Second on the Pollstar list was Bruce Springsteen and the E. Street band, which took in almost $95 million, but that was in 58 shows, under $2 million a show compared to the $7.7 mil for U2. Third, if you really want to know, was the irresistible combo of Billy Joel and Elton John, grossing $88 million; the Piano Man meets "Candles in the Wind."

Is there any other human being/band who could attract the kind of attention and money in the U.S. as Bono and U2 did over such a short period of time? The only possibility that comes to mind is the Pope, who of course draws huge crowds to stadiums in his very infrequent visits to the States.

Of course, those people can see the Pope for free. Could the Pope fill 82,000-seat stadiums at almost $100 a head and often much more? I doubt it. But we'll probably never find out, since it would be un-Popelike to charge big bucks.

So, absent any other competitive nominees, I have to conclude that Bono and his three U2 cohorts sit at the pinnacle of global visibility and popularity. Since the Bono brand is wrapped up in political and social messaging, what does U2's popularity mean? Does it translate to the ability to exercise power and create change? What is the relationship between fame and influence? Needless to say, I don't have the answers to those questions, which will be debated for a long time.

On the Front Lines


Thanks to my friend Erin, I was fortunate to see U2 in action at the ancient Rose Bowl in Pasadena, California, in late October and even to be front-row in the stands (a real privilege, I know, and I am humble). I felt the awe of the spectacle. I loved hearing many classic U2 songs. And the show was impressive -- by far the most ambitious construction of a rock concert site, with giant screens and stage innovations designed to blow one's mind. As noted on the band's Web site, "With a cylindrical video system of interlocking LED panels, and a steel structure rising 150 feet from the floor over a massive stage with rotating bridges, the band has truly created a intimate 360 experience for concert goers." The whole shebang reportedly required 200 trucks and some 330 people to construct, and presumably a lot of those millions of dollars were paid out in expenses to produce the monster. Bono probably had more success in putting Americans to work than the TARP funds. But the sheer enormity of the thing also made U2 vulnerable to criticism ... more about that in a second.

The most moving portion of the concert was near the end, when a gaggle of Amnesty International volunteers came onto the stage in a long processional, each holding a mask of Aung San Suu Kyi, the long-imprisoned leader of Burma. The procession was accompanied by a stirring video and exhortations from Bono himself. Freeing Aung San Suu Kyi has been one of U2 and Amnesty's major causes, positioning them at the forefront of international politics while at the same time sadly underscoring their political impotence.

Aung San Suu Kyi has been under house arrest for 19 years, with no end in sight. As Bono says, "Her crime is that if she were to participate in elections, she'd win ... We must not stand by as she is silenced again. Now is the time for the UN and the entire international community to speak with one voice: Free Aung San Suu Kyi." But despite the spotlight shone by Bono, Burma's oppressive regime doesn't seem to be budging. The awareness of many millions of concertgoers has not changed the reality in Burma. True, ridding the world of the brutal military junta is not an easy problem to solve. And not a goal the U.S. has been successful at either, although there is some question as to how hard our government has tried, given China's close relationship with Burma and need for its energy resources.

As for the concert's extravagance, as AlterNet's Vanessa Richmond wrote, "Ironically, U2 is outspoken about their commitment to the environment, but carbon output of their tour this year is far bigger even than Madonna's high-maintenance carbon-heavy tour. U2's carbon emissions will equal that of 90,000 people flying from Dublin to London, and are equivalent of the waste created by 6,500 average British or Irish people in an entire year (equal to leaving a standard 100 watt light bulb on for 159,000 years). To offset this year's carbon emissions, U2 would need to plant 20,118 trees." Before the tour began, "Live Nation, the producers of the U2 360° Tour, confirmed their commitment to producing the largest concert tour in history in an environmentally responsible manner with a goal of balancing the tour's direct carbon footprint through a comprehensive reduction and offset strategy."

I wonder if they are going to plant those 20,118 trees?

U2 has also been criticized for their decision several years back to move their assets to the Netherlands in order to take advantage of the country's lower tax rates; it seemed Bono, a longtime anti-poverty advocate, preferred a more regressive system of taxation when it came to the band's own earnings.

More recently, Bono drew the ire of net neutrality activists with an op-ed that slammed file-sharing and seemed to suggest online content should be policed. Blogger Cory Doctorow had this to say in response, according to BBC News: "If only greed and ignorance could sequester carbon, Bono could FINALLY save the planet."

So in the end what do we make of Bono? He continues his strong alliance with Amnesty International, while his ability to converse with and in some cases convince world leaders to shift policy (on Third World debt for example) is widely recognized ... and publicized. On the other hand, as the London Times noted in 2007, Naomi Klein, "the poster girl of the anti-globalization movement," attacked "the Bono-isation of protests ... which has reduced discussion to a much safer terrain." Klein called Bono's Make Poverty History campaign "the stadium rock model of protest -- there's celebrities and then there's spectators waving their bracelets. It's less dangerous and less powerful [than grassroots street demonstrations]."

Klein has a point. People talking, reading and thinking about change are not as productive as people actually creating change. On the other hand, I don't come to bury Bono. When all is said and done, I'd rather have him up there exhorting the crowd than Mick Jagger or Dave Matthews, for that matter. In the end, Bono is probably a positive force. The more educated and aware people are, the more chance there is for change. U2 makes so many people feel happy and positive -- even those in the nosebleed section, the uncomfortable but still pricey seats at the top of the stadium. That is no small thing in this period of high unemployment, underwater mortgages and onerous student loans.

Elvis Costello w/ Bono, Edge