Tuesday, March 20, 2007

Thinking Clearly About the Clarity of Scripture

Thinking Clearly About the Clarity of Scripture

In what ways can we expect the Bible to speak clearly to every generation? The author explains what the clarity of Scripture means and what it does not mean.

by RICHARD LINTS

The Discomfort of the Justified Life

Contrary to what we might expect, the more we grow in Christian character, the more sin we discover in ourselves. When the flesh fights back and wages a war against the Spirit, those who are justified experience an uncomfortable internal conflict.

by JERRY BRIDGES

Are We There Yet? An Exploration of Romans 8

What distinguishes the Christian from the rest of humanity? According to Romans 8, it is the indwelling of God’s Spirit in the believer. The author explores the work of the Holy Spirit.

by KELLY KAPIC

Romans 7 and the Normal Christian Life

by KIM RIDDLEBARGER

Called by the King: Election and Assurance in Romans 9-11

How does the gospel message offer assurance to the elect? The author defends the gospel as “power for salvation” and explains Romans 9-11 in light of the salvific nature of the gospel.

by PETER ANDERS

Am I Predestined? Luther and Calvin on the Dangers of Speculating about Election Apart from Christ

by SHANE ROSENTHAL

Govern Well or Be Governed? The Christian and the Civil Authorities in Romans 13

Can Christians afford to submit to their civil authorities? In what sense is civil government God's instrument for his sovereign reign over the world? Using Romans 13, the author helps us to understand and navigate our dual vocations as citizens of heaven and also citizens of earth.

by BRIAN J. LEE

Mercy Ministries: Two Perspectives

by RANDY NABORS and BILL SMITH

Here Comes the Judge

In a culture of entertainment that has turned courtrooms, trials, and lawyers into television entertainment, is it possible even to conceive of objective guilt pronounced by an objective judge on the basis of objective evidence of the transgression of objective laws?

by KOREY MAAS

Sin and Salvation

A Comparison Chart of Major World Religions

Romans Revolution
Why is Romans such an important book in the canon of Scripture? This book reveals more clearly than others the message of salvation. In his epistle to the Romans, the apostle Paul gives us a systematic presentation of the gospel. According to the author, the Book of Romans continues to serve as a reliable “road map” for the church by “drawing together the most important strands of biblical doctrine.”

by MICHAEL HORTON

Sunday, March 18, 2007

Vote Different





Political video smackdown

'Hillary 1984': Unauthorized Internet ad for Obama converts Apple Computer's '84 Super Bowl spot into a generational howl against Clinton's presidential bid

Sunday, March 18, 2007


It may be the most stunning and creative attack ad yet for a 2008 presidential candidate -- one experts say could represent a watershed moment in 21st century media and political advertising.

Yet the groundbreaking 74-second pitch for Democratic Illinois Sen. Barack Obama, which remixes the classic "1984" ad that introduced Apple computers to the world, is not on cable or network TV, but on the Internet.

(To see the video, go to: www.youtube.com/watch?v=6h3G-lMZxjo)

And Obama's campaign says it had absolutely nothing to do with the video that attacks one of his principal Democratic rivals, New York Sen. Hillary Rodham Clinton. Indeed, the ad's creator is a mystery, at least for now.

The compelling "Hillary 1984" video recently introduced on YouTube represents "a new era, a new wave of politics ... because it's not about Obama," said Peter Leyden, director of the New Politics Institute, a San Francisco-based think tank on politics and new media. "It's about the end of the broadcast era."

But some say the ad is just the latest attempt by outside activists to influence political campaigns -- or the newest way for campaigns to anonymously attack their opponents.

The video is a sophisticated new take on director Ridley Scott's controversial Apple ad that caused shock waves with its premiere during the 1984 Super Bowl, and shows the same blond young female athlete running with a sledgehammer toward a widescreen -- where an ominous Big Brother figure drones to a mass of zombielike followers.

But this time, the woman is wearing an iPod -- and has her candidate's slogan on her chest. And the Big Brother -- whose image she defiantly smashes with a wave of her sledgehammer -- is Clinton, the Democratic presidential front-runner.

The tagline for the attack: "On Jan. 14, the Democratic primary will begin. And you'll see why 2008 won't be like 1984."

An updated Apple symbol -- transformed into an O -- is followed by the dramatically emerging logo: BarackObama.com.

Veteran San Francisco ad man Bob Gardner, whose work has included political campaigns for former President Gerald Ford, said the video is "very powerful" in its efforts to call for a generational change in politics.

"It puts Hillary spouting cliche nonsense to the drones -- while a fresh face breaks through," he says. "It's old versus new."

That theme -- reflecting a generational change in the relationship between media, politics, candidates and voters -- suggests that "Hillary 1984" could have the iconic power with the 21st century political generation that another classic political ad called "Daisy" represented to Baby Boomers, says Leyden. That 1964 spot for President Lyndon Johnson -- featuring images of a child plucking a daisy, which morphed ominously into a nuclear mushroom cloud -- battered GOP presidential candidate Sen. Barry Goldwater because it, too, portrayed "a shattering of the whole world" in both political leadership, and media.

Bill Burton, a spokesman for Obama, said he is aware of the "Hillary 1984" video and has gotten calls from reporters on it -- but he insisted that the campaign is not connected to it. "It's somebody else's creation," he said, declining to comment on the ad's biting content.

Burton said he doesn't know who created the spot, but it shows "there is a lot of energy for Sen. Obama on the Web, in communities all over the country ... and frankly, that energy will manifest itself in a lot of ways."

But in the weeks since its early March debut, the expertly created video remix -- called a mashup in blogosphere circles -- has "changed the zone" between political campaigns, their followers and the Internet, said Simon Rosenberg, president of the Washington-based New Democrat Network, an influential party advocacy group based in Washington, D.C.

With presidential campaigns now poised to spend hundreds of millions of dollars in advertising that will blanket television before November 2008, this seemingly home-produced video -- created with software and a laptop, and likely without the benefit of a team of expensive political consultants -- opens a new window, Rosenberg said. It has dramatized a brave new world in which passionate activists outside the structure of traditional campaigns have the power to shape the message -- even for a presidential candidate.

The ad is proof that "anybody can do powerful emotional ads ... and the campaigns are no longer in control," Rosenberg said. "It will no longer be a top-down candidate message; that's a 20th century broadcast model."

It also dramatizes that today, political activists with the Internet as their ammunition have gone from being "just donors to the cause," he said, "to being partners in the fight. And they don't have to wait for permission."

But while the medium is clearly more grassroots, political campaigns have not been averse to having an outside or independent voice -- witness the efforts of the Swift Boat Veterans for Truth in the 2004 presidential race against Democratic Sen. John Kerry -- delivering ads that are tougher and meaner than the candidates might launch on their own.

Eric Jaye, a San Francisco political consultant and key adviser to Mayor Gavin Newsom, said the sophisticated "Hillary 1984" effort is the "best example yet" of a crop of viral videos that have blossomed on the Internet over the past 18 months.

But Jaye predicted such efforts are bound to become attractive tools for political campaigns, which will "orchestrate these videos on the down low to communicate negative messages -- without having to own them in public."

Jaye noted that Obama's campaign -- even as it insists it has no connection to the production -- reaps a clear benefit from the mashup video: "They get to call Hillary Clinton a pabulum-spewing pseudo-fascist, without having to own it."

And he says the individual viral video efforts popping up on the Internet, however creative, come with risk for political campaigns -- especially presidential runs, where nuance and caution usually win out over edginess when it comes to shaping messages that appeal to wide swaths of voters

"They tend to be more entertaining -- but they tend to be nastier. You used to have a series of apologies for what campaign bloggers said. Now you have to have a series of apologies for what people with a video camera and software editing and a laptop do."

Still, Jaye said, there's a clear benefit in the energy such efforts create.

"If people take the time to make a campaign ad, it helps generate more excitement, more laughs. It's fresher," he said. "But it also generates more issues. You have people making ads you don't authorize."

Gardner said the success of "Hillary 1984" means that now "every candidate will have to worry about some guy with a video camera and a Mac being able to do whatever he or she wants."

At the Obama campaign, he added wryly, "they are probably calling their consultant and saying, 'Why couldn't you guys come up with something as brilliant?' "

E-mail Carla Marinucci at cmarinucci@sfchronicle.com.

This article appeared on page A - 1 of the San Francisco Chronicle

Saturday, March 17, 2007

Bono's NAACP acceptance speech

The Big Question: Does the RED campaign help big Western brands more than Africa?

By Paul Vallely
Published: 09 March 2007
Why are doubts being raised?
The American advertising trade magazine Ad Age claimed in its cover story this week that the U2 front man's idea to raise money for the Global Fund to Fight Aids in Africa by selling RED products has "raised a meagre $18m [£9.3m]... in a year" despite a marketing outlay by Gap, Apple and Motorola and others estimated to be as high as $100m. The ratio between the marketing money spent and the amount raised for Africa was thus very poor, it claimed.
How much has RED raised to fight Aids?
The figure is actually $25m during the six months since the RED product range was launched in the United States last October. That is five times the amount given to the Global Fund by the private sector over the previous four years. Which is a pretty significant increase by anybody's standards.
Ah, but how much has it cost to raise it?
Certainly not the $100m Ad Age claimed. The biggest spender of the big brand names that have launched RED products was the clothing company Gap. Its total advertising budget for its RED launch was $7.8m. Even adding in the money spent by the other RED firms - Apple, Motorola, Converse sneakers and Giorgio Armani (the RED Amex card is only available in the UK not the US) - the total spend of advertising, RED sources suggest, was less than a third of the $100m cited in the magazine.
Ad Age, noticeably, cited no source for its $100m, which it presented with the weasel words that "some [people] estimate" without saying who, or how the figure was arrived at.
Experts in the US advertising industry reckon that the magazine added together a variety of figures, such as, one insider suggested, estimates of "the value of the TV, billboard, print and interactive ads as well as a content integration play, in-store materials and a pop-up store that was employed by one of the partners". There was even a suggestion that it included an estimate of the time Bono received on prime time TV shows such as Oprah, and what it would have cost to buy that time at advertising rates.
"It was a phantom number Ad Age pulled out of thin air," a spokeswoman for RED said. "The maths just simply doesn't make sense."
Even so, is that a good rate of return?
Most businesses would think that to raise $25m in just six months on an investment of well under $40m was a staggeringly good rate of return. But to ask that question is to make a fundamental muddle. Gap, Motorola, Converse, Apple and the rest would have spent that money to market their T-shirts, phones, trainers and iPod nanos anyway. The marketing men and women wouldn't otherwise have spent less and given the balance of their budget to the Global Fund.
So what happened was that existing marketing money was used both to raise awareness of the scale of the Aids epidemic in Africa - something that was nowhere near as well-publicised in the US as it was in the UK - and at the same time to promote RED products. Half the profits from those products were allocated to the Global Fund, which suggests that the actual rate of return was $50m total profit on less than $40m outlay.
So has big business done better out of this than poor Africans?
The idea behind Product RED was always that it would create a win-win result. The firms with RED products would do better and so would Africans with Aids. Some charity activists in the United States have been critical of the RED initiative, arguing that it allows firms to take on the patina of philanthropy while cutting their real charitable giving.
But the facts suggest this argument is flawed. The "corporate social responsibility" budgets of most firms are dwarfed by their marketing budgets. Donations to charity tend to be given as one-off cheques. What the RED initiative has set out to do - and with some success if $25m in six months is half the profits RED products have made - is create a stream of revenue for the fight against Aids in Africa which will far exceed one-off payments from corporate philanthropy budgets. It looks set to create a major source of cash for the Global Fund, and one which is sustainable. It is an entirely new model for fund-raising.
But wouldn't people be better off giving more to charity rather than buying luxury items they don't need?
If only that were the choice. But most people wouldn't give the cost of a new iPod to the Global Fund. Some idealists might hope so. The Ad Age article was inspired by a website called www.buylesscrap.org which attacks Product RED for proposing consumption as the cure to the world's evils. "Can't we just focus on the real solution - giving money?" it says.
This is a rather romantic, and American, notion. Private charitable giving has never offered a solution to the major structural problems in the Third World. At best, charities like aid agencies create exemplars of ideal projects, or help build a public mood that something has to be done, forcing governments to act. Aids is too massive a problem for anyone but governments to tackle.
Bono set up RED because he thought that Make Poverty History, Live8 and the One Campaign (a massive lobby in the United States) had successfully put on the pressure to get governmental action at the international level. But not every one wants to join such campaigns. And not everyone gives to charities. There were two areas yet untapped - the private sector and consumers who like buying stuff, like the idea of helping others, but who are too idle or too self-centred to actually get up and do anything. RED was the attempt to draw into the wider coalition for Africa people who, if they didn't buy a RED iPod would just have bought one of another colour.
So, has RED been a success or a failure so far?
The money RED has raised means that some 160,000 Africans will be put on life-saving anti-retrovirals in the coming months, orphans are being fed and kept in school in Swaziland and a national HIV treatment and prevention programme has begun in Rwanda. Some 99 per cent of funds raised go directly to life-saving schemes.
Motorola is printing the packaging for its RED phones in Africa - a requirement agreed to by each RED brand - to help boost African local economies.
Data collected for RED's chief executive, Bobby Shriver, shows that people who became aware of crises through Red's marketing have increased their charitable giving, rather than thinking they have done enough by buying RED.
The United States anti-Aids strategy, with strong personal backing from President George Bush, is now funded to the tune of $15bn a year. The US Congress has just agreed a record $724m donation to the Global Fund for 2007. It is all the result of concerted political pressure of which Red, with its constant advertising exposure of the message that "6,500 Africans died needlessly yesterday of a preventable and treatable disease" has been a key part.
Is RED a big flop?
It all sounds like a pretty convincing success story to me. Buy Less Crap? The only people who seem to need to take that advice are the editorial staff of an American trade magazine called Ad Age.

Friday, March 09, 2007

Hamilton's Red-letter spring is made for Hollywood

'That's Not Nice': Our political discourse needs less censorship and more self-discipline.

...Our country now puts less of an emphasis on public decorum, courtliness, self-discipline, decency. America no longer says, "That's not nice." It doesn't want to make value judgments on "good" and "bad." We have come to rely on censorship to maintain decorum. We are very good at letting people know that if they say something we don't like, we'll shame them and shun them, even ruin them.

But censorship doesn't make people improve themselves; it makes people want to rebel. It tells them to toe the line or pay a price. People who are urged in the right direction and taught in the right direction will usually try to discipline and improve themselves from within. But they do not enjoy censorship from without. They fight back. They are rude in order to show they are unbroken.

This is human.
...I [think] the atmosphere of political correctness is now experienced by normal people--not people who speak on TV, but normal people--as so oppressive, so demanding of constant self-policing, that when someone says something in public that is truly not nice, not nice at all, they can't help but feel that they are witnessing a prison break.

As long as political correctness reigns, the more antic among us will try to break out with great streams of Tourette's-like forbidden words and ideas.

We should forbid less and demand more. We should exert less pressure from without and encourage more discipline from within. We should ask people to be dignified, hope they'll be generous, expect them to be fair. When they're not, we should correct them. But we shouldn't beat them to a pulp. Because that's not nice.

If Memory Serves

Our Constitution guarantees every person accused of a crime the right to call witnesses in his or her defense. This right is so critical to fundamental fairness that trials in which it is not safeguarded have been deemed by the U.S. Supreme Court to suffer from a "structural error" so serious that an automatic reversal of any criminal conviction is always required, no matter how heinous the crime.

The central theory of Mr. Libby's defense was that if he made any misstatements, either to the FBI or to the federal grand jury, they were caused by faulty memory -- either his or that of the witnesses who testified against him. For over 30 years, psychological scientists have studied the mechanics of memory and conducted extensive and rigorous research on the subject -- reaching conclusions that are generally accepted in the scientific community. Of signal importance to the jurors in the Libby trial, the science of memory is diametrically opposed to the popular understanding of how the memory and the mind work...

The Libby defense team planned to call Robert A. Bjork, a distinguished member of the faculty at UCLA and a person so qualified in his field that the special prosecutor, Patrick Fitzgerald, did not even contest the point. Moreover, the trial judge, Reggie Walton found the proposed evidence sufficiently reliable to satisfy the Supreme Court's stringent Daubert standard for the admissibility of expert-witness evidence.

However, after a day-long hearing (during which one of the authors of this article testified), Judge Walton barred Dr. Bjork from appearing as an expert witness. Essentially, the judge held that the science of memory is not "science" at all, but common knowledge and common sense. He further held that the right of cross-examination was an effective substitute for the right to offer evidence. Finally, he held that the proposed evidence was more likely to confuse the jury than educate it...

The Scooter Libby verdict was neither fair nor just because the jury never heard one of the most important pieces of evidence: an expert explanation of why faulty memory could be consistent with innocence.

Ms. Loftus is a professor of psychology and criminology at the University of California, Irvine. Mr. Steinberg is a criminal defense lawyer based in Detroit.

Music's New Gatekeeper

Music's New Gatekeeper

From their Silicon Valley cubicles, Apple staffers have become music's unlikely power brokers. Our reporters on the horse-trading that can turn unknowns into stars.
By NICK WINGFIELD and ETHAN SMITH
March 9, 2007; Page W1

Every day, the roughly one million people who visit the iTunes Store home page are presented with several dozen albums, TV shows and movie downloads to consider buying -- out of the four million such goods the Apple site offers. This prime promotion is analogous to a CD being displayed at the checkout stands of all 940 Best Buy stores or featured on the front page of Target's ad circular.

[Click for a closer look]
What makes up an iTunes page? Find out the difference between "swooshes" and bricks.

How do bands get these boosts? Who decides whether Arcade Fire is plugged at the top of the iTunes site -- or whether Nickelback gets no mention?

Apple has jettisoned some of the conventions of traditional music retailing -- notably, the practice of selling prime promotional spots to recording companies willing to pay for better visibility for their acts. But behind the scenes there's plenty of horse-trading going on that influences which songs are seen and purchased by iTunes customers.

Apple -- now one of the largest sellers of music in the U.S. -- offers home-page placement in exchange for things such as exclusive access to new songs, special discount pricing or additional material such as interviews with stars. Most other big retailers, digital and physical, also seek exclusive offerings, but Apple is especially aggressive and has outsize clout when it comes to the slightly out-of-mainstream music it often emphasizes.

The decisions by the small group of Silicon Valley and music-industry veterans running iTunes can help put an unknown band on the map, adding millions of dollars in sales, while relegating others to the obscurity of the site's virtual back bins.

Push for Exclusives

Apple's muscle-flexing has begun to rub some artists and music companies the wrong way. During a recent radio interview, outspoken British pop singer Lily Allen accused iTunes of "bullying" artists into supplying exclusive content. There's a further worry among music executives that the few spots available to promote artists on iTunes are dwindling as Apple remakes the store into a broader entertainment destination for TV shows, movies and games.

[Lily Allen accuses Apple of 'bullying' musicians into providing exclusive content.]
Lily Allen accuses Apple of "bullying" musicians into providing exclusive content.

But so far, most labels comply because of the site's ability to drive sales. During a week when an album is featured on the iTunes home page it can sell about five times more copies on average through the site than it does in the three to five weeks that follow, when the album isn't featured, says one industry executive.

"The way MTV used to be the place where you had to have a video playing as one of the key legs of the stool, iTunes is now one of the key legs of the stool," says Chris Douridas, an influential deejay at public radio station KCRW in Santa Monica, Calif., and a former consultant to iTunes.

Not only does securing a spot on the iTunes home page require concessions by music companies -- it also depends on having material that resonates with the tastes of iTunes staffers. Three months before Warner Music Group's Rhino Entertainment was gearing up to promote a handful of older Prince titles, timed to coincide with the musician's recent performance at the Super Bowl halftime show, the label entered into talks with iTunes. The result: Four albums, including "Purple Rain," received prominent positions in the store and were priced at $7.99 -- $2 less than Apple's standard album price.

"They said, 'We'd like to be able to offer it at a special price,'" says David Dorn, Rhino's senior vice president for digital strategy. "I said, 'We'd like to get in the New Music Tuesdays newsletter and home-page placement.' I gave a little, they gave a little. But no cash changed hands."

[Prince cut prices on old albums for iTunes, timed to his Super Bowl gig.]
Prince cut prices on old albums for iTunes, timed to his Super Bowl gig.

After the prime display, digital sales of "Purple Rain" rose fivefold, according to SoundScan, while sales of "The Very Best of Prince" more than doubled. Three less-known albums in the promotion saw modest increases.

In January, iTunes executives approached several record labels to set up a promotion in which they would slash the prices of 20 greatest-hits albums to $7.99, and Apple in turn would flag the entire group on the home page. The first album that came up, Queen's 34-song "Greatest Hits 1 & 2," originally released by Walt Disney's Hollywood Records in the mid 1990s and normally sold on iTunes for nearly $34, zoomed to No. 1 on the site's album-sales chart. It stayed in the top 10 for the entire 10 days of the promotion.

Groups like Gnarls Barkley have enjoyed significant boosts from iTunes. Last year, the alternative-soul duo's "Crazy" became the first song to hit No. 1 on the British pop charts based solely on digital sales. When the Shins' third album, "Wincing the Night Away," made its debut in January at No. 2 on the Billboard 200 album-sales chart, nearly 30% of the first-week sales were made online -- most on iTunes.

For consumers, Apple's growing influence means exposure to a wider range of music. Apple has told some recording companies that music from independent labels accounts for about 15% of iTunes sales, compared with about 5% for physical retailers.

Mike Schiller, a management consultant in Cleveland, says the iTunes home page, along with Apple's New Music Tuesday newsletter, has frequently introduced him to music and movies that he later purchased, including an album by a British act called Guillemots and a Mark Wahlberg football movie called "Invincible." "It's pretty powerful," says Mr. Schiller, 48 years old, who worked as a record-store clerk while a teenager in Omaha, Neb. "It will give you exposure to stuff that you don't normally see."

Rare Growth Story

ITunes is housed at Apple's Cupertino, Calif., headquarters in a cluster of nondescript cubicles that could easily be confused with a software-development group but for a smattering of music posters on the walls, according to people who have visited or worked there.

The iTunes staff includes people with music pedigrees, including Alex Luke, a longtime deejay who is the director of music programming and label relations. (Mr. Luke still sits in occasionally for stations like Los Angeles's Indie 103.1 FM.) Bruno Ybarra, who co-founded a house-music record label, manages relationships with independent music companies. Denzyl Feigelson, a South African who was a manager for singer Paul Simon's "Graceland" tour, is a music editor for iTunes in London. In all, dozens of iTunes editors and label-relations staffers collaborate in meetings and discussions throughout the week to determine what the home page of the iTunes Store will look like when it is refreshed every Tuesday.

Apple is a rare growth story in the music business. It nearly monopolizes digital-music sales, just about the only growth area for the beleaguered industry, which saw CD sales fall for seven years running. ITunes sold 1.2 billion songs last year compared with 30 million in 2003, its first year in operation, Apple says. The company says it passed Amazon.com last year to become the fourth-largest music retailer in the U.S., behind Wal-Mart Stores, Target and Best Buy, a claim that isn't disputed by music companies. At the end of last year, Apple was selling five million songs a day at 99 cents each.

Its growing clout has transformed Apple Chief Executive Steve Jobs -- who kick-started online music sales several years ago with a set of breakthrough song-licensing deals with major recording companies -- into a figure music executives alternately admire and grouse about. Mr. Jobs recently caused a kerfuffle by urging music executives to consider dropping their insistence on digital copy-protection software on songs, which Mr. Jobs believes is holding back Internet music sales.

Label executives say that since Apple began selling TV shows and movies in the past year, they must begin discussions with Apple three to six months before a major music release if they want a shot at home-page promotion. In physical stores, such prime real estate is typically for sale. To secure prominent "end-cap" placement on CD racks near the ends of aisles at national retail chains, major music labels can pay as much as $5 per disc displayed in the form of discounts, "cooperative advertising" payments and other fees, according to executives. That adds up to tens of thousands of dollars for a major promotion involving 5,000 discs or more. Such hefty payments can effectively erase any profit on the CDs on display in an end-cap.

Apple says it shunned pay-for-placement -- as have online rivals including RealNetworks' Rhapsody -- to provide unbiased music recommendations. Eddy Cue, the Apple vice president who oversees iTunes, says the company hopes to recapture some of the spirit of independent record stores, when clerks would give uncompromised tips on promising performers. "That for us was kind of gone in the new retail environment," Mr. Cue says. Customers used to believe that advice on music "was coming from someone who really liked it versus someone who was paid to say they liked it."

Apple isn't under as much pressure to squeeze profits from iTunes because of the money it makes on iPods. In fact, it earns little from iTunes after paying fees for the music and credit-card processing. ITunes typically pays major labels about 72 cents a track, while it pays most independent labels around 62 cents.

Exclusive material greatly increases the likelihood that iTunes will turn up its promotion machine. In some cases, that involves getting artists such as Sting or Willie Nelson to record interviews and performances that Apple sells as a package. The company recently struck up a relationship with the Las Vegas casino the Palms to record live concerts by artists such as John Legend, for which it pays production costs.

The Orchard, an online distributor of music from independent labels, recently agreed to let Apple have an album of material by the artist G. Love one week before other Internet retailers got it. Apple ran a promotion on the front page of iTunes and the album reached No. 17 on the site's album charts, says Greg Scholl, the distributor's CEO.

Yet Ms. Allen, the young British singer behind the hit "Smile," complained during the recent radio interview about Apple's tactics. "They won't advertise your album unless you give them extra material," Ms. Allen said. She said iTunes pushed her to quickly turn out a version of a song, so she planned to give them a "rubbish remix." Ms. Allen said she would offer a better version free on her MySpace page. Apple declined to comment on Ms. Allen's remarks, and a spokeswoman for her label, EMI Group's Capitol Records, said the singer and her manager weren't available to elaborate.

And while Apple has made it a practice to seek out new artists, iTunes still has glaring gaps in its inventory. The best known is the absence of anything by the Beatles and much of the band members' subsequent solo recordings -- a situation that stemmed partially from a trademark dispute between Apple and the band's Apple Corps Ltd. record label. (Apple has said it's hopeful it will get the Beatles on iTunes following a recent settlement between the company and Apple Corps.) Led Zeppelin, AC/DC and Radiohead, too, haven't licensed their music to the service. And due to licensing issues, some albums are sold minus one or more songs. Elvis Costello's "Spike," from 1989, is missing one track, while only three songs from the J. Geils Band's 1972 "Full House 'Live'" are available on iTunes.

Still, Apple is being fawned over by much of the music industry. Digital Music Group, a Sacramento, Calif., company that handles online distribution for independent labels, has four people on staff who spend most of their time chatting up iTunes editors and sending them CDs of bands in an attempt to get promotion on the site. Tuhin Roy, the distributor's chief strategy officer, is impressed by the knowledge of the Apple staffers. "Clearly, they know the music they're dealing with," he says.

Josh Deutsch, chief executive of Downtown Records, went so far as to bring urban artist Kevin Michael to Cupertino to perform for iTunes staffers. Apparently impressed, iTunes executives committed to releasing an Apple-only collection of tracks next month, in advance of Mr. Michael's debut album. While some music executives are frustrated about what it takes to woo Apple, "The flip side is, when they do step out on a new artist, it's that much more meaningful," Mr. Deutsch says.

Write to Nick Wingfield at nick.wingfield@wsj.com and Ethan Smith at ethan.smith@wsj.com

[iTunes]

The Great Depression: Richest country: saddest people--any coincidence?

by Bret Stephens


"Oh, my God, I am so starving," says high-school student Brittany Birnbaum, who ate nothing except "a Twix and a half bag of Fritos" before her cheerleading tryout and whose stomach revolts at the sight of her mother's salisbury steak. "You know," she warns, "it's against the law to treat your kids like this."

"My God, I am starving," rejoins Kitum Asosa, starving African. "I would walk 100 miles through the desert to reach a handful of millet. The sight of a sparrow carcass would make my mouth water, if only I were not too dehydrated to salivate."

I am reminded of this immortal exchange--a satirical Point/Counterpoint in the online pages of the Onion--after reading about the results of a study, recently reported in Forbes, purporting to show that the U.S. has the highest rate of depression among a survey group of 14 countries. The study, jointly conducted by the World Health Organization and Harvard Medical School and based on more than 60,000 face-to-face interviews world-wide, found that 9.6% of Americans suffer from "bipolar disorder, major depressive disorder or chronic minor depression." A whopping 18.2% of Americans were also found to be experiencing "mood and anxiety disorders, such as obsessive compulsive disorder and panic disorder."

Apple buffs marketing savvy to a high shine

People check out the new iPhone on display at the Macworld Conference & Expo Jan. 10 in San Francisco.
"Apple's arsenal of attention-getting tools holds lessons for any company: design cool, innovative products. Have a streamlined product line. Invest in memorable ads. Work your customer base to make customers feel special and create word-of-mouth agents. Most important: keep the world and media surprised, to generate gobs of attention."

Robert D. Novak: A Verdict on the Wilson Affair

...The trial provided no information whatsoever about Valerie Plame's status at the CIA at the time I revealed her role in her husband's mission. No hard evidence was produced that Libby was ever told she was undercover. Fitzgerald had argued that whether or not she was covert was not material to this trial, and U.S. District Judge Reggie B. Walton had so ruled. Yet in his closing argument, Fitzgerald referred to Mrs. Wilson's secret status, and in answer to a reporter's question after the verdict, he said she was "classified."


In fact, her being classified -- that is, that her work was a government secret -- did not in itself meet the standard required for prosecution of the leaker (former deputy secretary of state Armitage) under the Intelligence Identities Protection Act of 1982. That statute limits prosecution to exposers of covert intelligence activities overseas, whose revelation would undermine U.S. intelligence. That is why Fitzgerald did not move against Armitage.

Some questions I was asked in television and radio interviews after the verdict implied that I had revealed Armitage's name to Fitzgerald.

Actually, in my first interview with Fitzgerald after he was named special prosecutor, he indicated that he knew Armitage was my leaker. I assumed that was the product of detective work by the FBI. In fact, Armitage had turned himself in to the Justice Department three months before Fitzgerald entered the case, without notifying the White House or releasing me from my requirement of confidentiality.

On Fox's "Hannity & Colmes" Tuesday night, superlawyer David Boies said Fitzgerald never should have prosecuted Libby because there was no underlying criminal violation. Boies scoffed at Fitzgerald's contention that Libby had obstructed him from exposing criminal activity. Boies, who represented Al Gore in the 2000 election dispute, is hardly a Bush sympathizer. But neither is he a Democratic partisan trying to milk this obscure scandal.

New York Post Editorial: FREE SCOOTER LIBBY

Bush Should Pardon Libby Now, By Charles Krauthammer

...Everyone agrees that Fitzgerald's perjury case against Libby hung on the testimony of NBC's Tim Russert. Libby said that he heard about Plame from Russert. Russert said he had never discussed it. The jury members who have spoken said they believed Russert.

And why should they not? Russert is a perfectly honest man who would not lie. He was undoubtedly giving his best recollection.

But he is not the pope. Given that so many journalists and administration figures were shown to have extremely fallible memories, is it possible that Russert's memory could have been faulty?

I have no idea. But we do know that Russert once denied calling up a Buffalo News reporter to complain about a story. Russert later apologized for the error when he was shown the evidence of a call he had genuinely and completely forgotten.

There is a second instance of Russert innocently misremembering. He stated under oath that he did not know that one may not be accompanied by a lawyer to a grand jury hearing. This fact, in and of itself, is irrelevant to the case, except that, as former prosecutor Victoria Toensing points out, the defense had tapes showing Russert saying on television three times that lawyers are barred from grand jury proceedings.

This demonstration of Russert's fallibility was never shown to the jury. The judge did not allow it. He was upset with the defense because it would not put Libby on the stand -- his perfect Fifth Amendment right -- after hinting in the opening statement that it might. He therefore denied the defense a straightforward demonstration of the fallibility of the witness whose testimony was most decisive.

Toensing thinks this might be the basis for overturning the verdict upon appeal. I hope so. This is a case that never should have been brought, originating in the scandal that never was, in search of a crime -- violation of the Intelligence Identities Protection Act -- that even the prosecutor never alleged. That's the basis for a presidential pardon. It should have been granted long before this egregious case came to trial. It should be granted now without any further delay.

Wednesday, March 07, 2007

The Libby Travesty: Mr. Bush owes the former aide a pardon, and an apology.

WSJ Editorial
The word "guilty" had barely crossed the airwaves yesterday in the perjury case of Scooter Libby before critics were calling it proof that President Bush "lied us into war" and demanding that Dick Cheney be strung up next. Maybe now Mr. Bush will realize that this case was always a political fight over Iraq and do the right thing by pardoning Mr. Libby.
The conviction is certainly a travesty of justice, though that is not the jury's fault. The 11 men and women were faced with confusing evidence of conflicting memories in a case that never should have been brought. In the end, they were persuaded more by prosecutor Patrick Fitzgerald's story line that Mr. Libby, a former aide to Mr. Cheney, had lied to a grand jury about what he knew when about the status of CIA official Valerie Plame, the wife of Bush critic Joseph Wilson.
In hindsight, the defense seems to have blundered by portraying Mr. Libby as the "fall guy" for others in the White House. That didn't do enough to rebut Mr. Fitzgerald's theory of the case, and so the jury seems to have decided that Mr. Libby must have been lying to protect something. The defense might have been better off taking on Mr. Fitzgerald for criminalizing political differences.
For that, in essence, is what this case is really all about. We learned long ago--and Mr. Fitzgerald knew from the start of his probe in 2003--that Mr. Libby was not the source of the leak to columnist Robert Novak that started all this. Mr. Libby thus had no real motive to cover up this non-crime. What he did have strong cause to do was rebut the lies that Mr. Wilson was telling about the Administration and Mr. Cheney--lies confirmed as lies by a bipartisan report of the Senate Intelligence Committee in 2004.
Mr. Libby did talk to some reporters about the Administration's case for war in 2003, and he did mention Ms. Plame in some cases. So the jury apparently decided that, when asked about those conversations by the FBI and grand jury, he had lied about his own sources of information about Joe Wilson and his wife. In other words, he has not been convicted of lying to anyone about the case for war in Iraq, or about Mr. Wilson or his wife.
Rather, he has been convicted of telling the truth about Mr. Wilson and Ms. Plame to some reporters but then not owning up to it. One tragic irony is that if Mr. Libby had only taken the Harold Ickes grand-jury strategy and said "I don't recall," he probably never would have been indicted. But our guess is that he tried to cooperate with the grand jury because he never really believed he had anything to hide. This may also explain why Mr. Libby never retained an experienced Beltway attorney until he was indicted.

None of this has stopped critics of the war from trying to blow this entire case into something far larger. Senate Majority Leader Harry Reid hailed the conviction as proof that the White House tried to "manipulate intelligence and discredit war critics." But the charges against Mr. Libby had nothing to do with intelligence, and Mr. Wilson was himself so discredited by summer 2004 that the John Kerry campaign dropped him as a spokesman once the Senate exposed his deceit.
What Mr. Reid and others are doing is showing how much all this really has been about a policy dispute over Iraq. The fact that they are now demanding Mr. Cheney's head is further evidence of the political nature of this entire episode. But it should also be a warning to Mr. Bush and his advisers that they too bear much responsibility for Mr. Libby's conviction.
Rather than confront Mr. Wilson's lies head on, they became defensive and allowed a trivial matter to become a threat to the Administration itself. They allowed Attorney General John Ashcroft to recuse himself and Mr. Fitzgerald to be appointed even though Justice officials knew that Deputy Secretary of State Richard Armitage had been the first official to leak Ms. Plame's name to reporters. Mr. Libby got caught in the eddy not because he was dishonest but because he was a rare official who actually had the temerity to defend the President's Iraq policy against Mr. Wilson's lies.
As for the media, most of our brethren were celebrating the conviction yesterday because it damaged the Bush Administration they loathe. But they too will pay a price for holding Mr. Fitzgerald's coat. The Bush Administration will soon be history, but the damage Mr. Fitzgerald has done to the ability to protect media sources and to the willingness of government officials to speak openly to reporters will last far longer.
Mr. Bush will no doubt be advised to wait for the outcome of an appeal and the end of his Administration to pardon Mr. Libby. We believe he bears some personal responsibility for this conviction, especially for not policing the disputes and insubordination in his Administration that made this travesty possible. The time for a pardon is now.

Tuesday, March 06, 2007

What You Aren't Hearing About Scooter Libby

Pardon Libby

By The Editors

President Bush should pardon I. Lewis “Scooter” Libby. The trial that concluded in a guilty verdict on four of five counts conclusively proved only one thing: A White House aide became the target of a politicized prosecution set in motion by bureaucratic infighting and political cowardice.

When partisans pounced on Bob Novak’s July 14, 2003, revelation that the wife of administration critic Joe Wilson worked at the CIA, they adopted Wilson’s paranoid persecution theory. Then a scandal-hungry media joined in. Novak’s unidentified administration sources were widely accused of criminal wrongdoing: having “outed” a covert agent.

The alleged motive for the leak was to punish Joe Wilson, whose account of his mission to Niger supposedly unmasked the administration’s manufactured case for the war in Iraq. The victim in this set piece was Valerie Plame Wilson, and the villains were Vice President Cheney, Karl Rove, and Scooter Libby.

From the very beginning of the ensuing spectacle, petty agendas subverted justice. The CIA, at war with the White House, and in particular with the vice president’s office, referred the leak to the Justice Department, even though the agency certainly knew that there had been no criminal violation since Plame wasn’t “covert.” (According to the relevant statute, only the leak of a covert agent’s identity is a criminal act.) The CIA’s spokesman had also confirmed Plame’s employment to Novak, without sounding any alarms over the revelation of classified information. The referral to Justice—leaked to the media—was the act of an agency more concerned with shifting the blame for faulty Iraq intelligence than with protecting a supposedly vulnerable agent.

With the matter in the Justice Department’s lap, such critics as New York senator Charles Schumer demanded the appointment of a special prosecutor, claiming that then–attorney general John Ashcroft couldn’t oversee the probe because he had a conflict of interest. Even though there was no evidence that the department’s career prosecutors were unable to handle the case, Ashcroft and his top deputy, James Comey, quickly gave in to Schumer’s demands. Comey appointed his friend in Chicago, Patrick Fitzgerald, as the special prosecutor, and gave him even more powers than the old independent counsels had.

None of this was a profile in courage on the administration’s part, but the true insanity of the situation was withheld from the public until years later, when we learned that, long before the Justice Department had appointed Fitzgerald, it knew who had leaked to Novak. Early in the investigation, deputy secretary of state Richard Armitage informed investigators that he had told Novak about Mrs. Wilson (although he left out the fact that he had also leaked to the Washington Post’s Bob Woodward). But like the savvy bureaucratic infighter that he is, Armitage kept quiet publicly, allowing the vice president’s office to take the heat for something he had done.

So why did Fitzgerald go forward? Maybe someday he’ll tell us, but we’re not betting on it. Reasonable people can conclude that it was only Scooter Libby’s imperfect memory—not willful deception—that gave rise to the charges of lying under oath and obstruction of justice. Among the supporting players—including CIA officials, Bob Novak, Woodward and Walter Pincus of the Washington Post, and Time’s Matthew Cooper—no two participants in any conversation about Valerie Plame had the same recollection.

Whatever his motivations, Fitzgerald adopted the discredited Wilson’s script and focused his three-year investigation on Cheney, Libby, and Rove—and not, inexplicably, on others. Not on Armitage. Not on Ari Fleischer, either. The recent trial revealed that the former White House press secretary was granted immunity from prosecution, and that he admitted to telling two reporters about Plame’s employment. Those reporters were never even questioned. Nor did any charges arise from Fleischer’s faulty memory, even though a third reporter (Pincus) testified that Fleischer had told him too about Plame—something that Fleischer denied under oath.

There should have been no referral, no special counsel, no indictments, and no trial. The “CIA-leak case” has been a travesty. A good man has paid a very heavy price for the Left’s fevers, the media’s scandal-mongering, and President Bush’s failure to unify his own administration. Justice demands that Bush issue a pardon and lower the curtain on an embarrassing drama that shouldn’t have lasted beyond its opening act.

Monday, March 05, 2007

The Coming McCain Moment

John McCain’s apostasies from conservatism, unlike Rudolph Giuliani’s, are well known. The mayor’s polls form a ceiling. McCain’s could be a floor, if conservatives are willing to reconsider their view of him. If they do, then the current Giuliani moment will be succeeded by a McCain moment. I think conservatives will give him a second look — as they should.
By Ramesh Ponnuru

Let's Make a Deal

Social conservatives, Rudy Giuliani, and the end of the litmus test.

Sunday, March 04, 2007

Citizen Bono Brings Africa to Idle Rich

If you are a rock star with a touch of the messiah complex, saving the world one song at a time has its limits. Even John Lennon didn’t make much progress on world peace before he died.

So Bono, the rare rock star with an ability to make a dent in something besides the pop charts, has met with everyone from Pope John Paul II to President Bush in an effort to achieve debt relief and address poverty and AIDS in the undeveloped world. He is also pushing his agenda one T-shirt at a time with a product line called Red that includes clothing, iPods and credit cards.

But even those combined efforts have been slow going. So now Bono is opening up another front with an unlikely weapon: as the guest editor of the July issue of Vanity Fair, he will try to rebrand Africa.

“We need to get better at storytelling,” Bono said, sitting in the 22nd floor of the office of Graydon Carter, the editor of Vanity Fair. “Bill Gates tells me this all the time. We’ve got to get better at telling the success stories of Africa in addition to the horror stories. And this magazine tells great stories.”

Vanity Fair does tell great stories and serious ones, but it sits atop the American magazine industry, in no small part because it takes as its preoccupations the needs and doings of the idle rich. The current Hollywood issue is its biggest ever, 500 pages jammed with glitz, celebrity and so many ads that the magazine could injure someone if it fell off the coffee table. Just outside Mr. Carter’s office, a framed to-do list with hundreds of items details Vanity Fair’s preparations for one of its past Oscar parties, which is a long way from Mogadishu.

“Bono will make a different issue about Africa than we would,” Mr. Carter said. “I think there isn’t one editor in the world who would not pay attention if Bono pulled up and said he wanted to edit a magazine.”

It would be easy to render in a cartoon — storied rock star, fizzy magazine, collaborating to noble ends. But Bono doesn’t look at wealth (fantastic wealth in his case) and charity as a contradiction. At a time when many people think they can consume their way to virtue, he is happy to accommodate.

“We are trying to deal with the Sally Struthers thing,” he said, a stack of story ideas in front of him. “When you see people humiliated by extreme poverty and wasting away with flies buzzing around their eyes, it is easy not to believe that they are same as us.”

Mr. Carter has used his magazine to political, even partisan ends, including the second impending “green” issue and a relentless drumbeat against the current administration. Bono, on the other hand, gives the current president very high marks for making practical efforts to address the AIDS epidemic in Africa.

“Hey, I’d meet with Lucifer if I thought it would do any good,” Bono said. Mr. Carter gives up a sporty laugh at that, pretty sure he is talking about someone else.

Bono has traded out his sunglasses for the editor’s eye shade before. He guest edited The Independent in London and was the first guest editor of the French newspaper Libération. And back in August, Elevation Partners, a private equity group in which he is a partner, bought an interest in Forbes magazine.

Some rich guys buy baseball teams or soccer teams, but Bono’s tastes lean toward the sport of kings — publishing.

“I live in that world, the world of media,” he said. “I don’t want to talk about Forbes right now, but I will say this: One of the things that I have learned of in Africa is the crucial role that commerce will play in taking its people out of extreme poverty. Everyone talks about China being the next big thing, but if you spend any time in the bars or hotels in Africa, you see a lot of Chinese doing deals there. There is tremendous opportunity there.”

There is, of course, the danger that the effort to chic out Africa — “Africa is sexy and people need to know that,” Bono said — will seem like a hobby born of extreme wealth. His eyes narrow and he stands up rather suddenly when it is suggested that there is something a bit cheeky about the whole enterprise.

“Really?” he said. “What is more interesting to me is that we are losing the fight against AIDS in Africa. There are still 5,000 Africans dying every day of a preventable, treatable disease, dying for lack of drugs that are available at any corner drugstore.”

Mr. Carter frankly said that he hopes a co-mingling of brands will help sell a tough subject. “We plan on making this an event with more separate cover treatments than the magazine has ever had.”

“I wanted him to change the title and call it ‘Fair Vanity,’ ” Bono said. “He said he’d do that just as soon as I change the band’s name to 2U.”

Mr. Carter said, “Bono really does see the world through rose-tinted glasses.”

As a writer, it is tough not to wonder what it might be like to get a call: “Bono doesn’t think your story is working.” Bono explained that if he wasn’t singing in a band, he would have been a journalist, but that he may not be the writer’s best friend.

“Strangely, maybe not,” he said. “I want this issue to be a best-selling issue of Vanity Fair, I want to make a hit record. These are the best writers in America, but I am a devotee of the 45,” he said, referring to the predigital single that required economy and precision.

“I want to turn some of these novels into pop songs,” he said. “My colleague here,” he said, indicating Mr. Carter, “will fight for the writers, but I don’t want the reader to be weighed down.”

He’s already learned the first lesson of editing: strike fear in the hearts of writers.

Saturday, February 24, 2007

This Bush Education Reform Really Works

Reading First, though much maligned, succeeds in teaching kids to read.

Yes, Rudy Giuliani Is a Conservative

Yes, Rudy Giuliani Is a Conservative...And an electable one, at that.
by Steven Malanga


Not since Teddy Roosevelt took on Tammany Hall a century ago has a New York politician closely linked to urban reform looked like presidential timber. But today ex–New York mayor Rudy Giuliani sits at or near the top of virtually every poll of potential 2008 presidential candidates. Already, Giuliani’s popularity has set off a “stop Rudy” movement among cultural conservatives, who object to his three marriages and his support for abortion rights, gay unions, and curbs on gun ownership. Some social conservatives even dismiss his achievement in reviving New York before 9/11. An August story on the website Right Wing News, for instance, claims that Giuliani governed Gotham from “left of center.” Similarly, conservatives have been feeding the press a misleading collection of quotations by and about Giuliani, on tax policy and school choice issues, assembled to make him look like a liberal.
But in a GOP presidential field in which cultural and religious conservatives may find something to object to in every candidate who could really get nominated (and, more important, elected), Giuliani may be the most conservative candidate on a wide range of issues. Far from being a liberal, he ran New York with a conservative’s priorities: government exists above all to keep people safe in their homes and in the streets, he said, not to redistribute income, run a welfare state, or perform social engineering. The private economy, not government, creates opportunity, he argued; government should just deliver basic services well and then get out of the private sector’s way. He denied that cities and their citizens were victims of vast forces outside their control, and he urged New Yorkers to take personal responsibility for their lives. “Over the last century, millions of people from all over the world have come to New York City,” Giuliani once observed. “They didn’t come here to be taken care of and to be dependent on city government. They came here for the freedom to take care of themselves.” It was that spirit of opportunity and can-do-ism that Giuliani tried to re-instill in New York and that he himself exemplified not only in the hours and weeks after 9/11 but in his heroic and successful effort to bring a dying city back to life.
The entrenched political culture that Giuliani faced when he became mayor was the pure embodiment of American liberalism, stretching back to the New Deal, whose public works projects had turned Gotham into a massive government-jobs program. Even during the post–World War II economic boom, New York politicians kept the New Deal’s big-government philosophy alive, with huge municipal tax increases that financed a growing public sector but drove away private-sector jobs. Later, in the mid-1960s, flamboyant mayor John Lindsay set out to make New York a poster child for the Johnson administration’s War on Poverty, vastly expanding welfare rolls, giving power over the school system to black-power activists, and directing hundreds of millions of government dollars into useless and often fraudulent community-based antipoverty programs. To pay for all this, Lindsay taxed with abandon. The result: sharply increasing crime, a rising underclass inclined to languish on welfare rather than strive to uplift itself, a failing school system that emphasized racial grievance and separateness, and near-bankruptcy.
When Giuliani’s predecessor, David Dinkins, came into office—thanks to voters’ hopes that as the city’s first black mayor, he’d defuse Gotham’s intense racial tensions—he wholly embraced the War on Poverty’s core belief that the problems of the urban poor sprang from vast external forces over which neither they nor the politicians had much control. Under Dinkins, the city’s welfare rolls grew by one-third, or some 273,000 people. By 1992, with some 1.1 million New Yorkers on welfare, the city’s political leadership seemed stuck on dependency, too. Dinkins became the chief proponent of a tin-cup urbanism, constantly hounding Washington and Albany with demands and grim warnings about what would happen if they were not met.
Dinkins’s political philosophy substituted can’t-do fatalism for the can-do optimism that had made New York great. As crime spiked—there were 2,262 murders in Dinkins’s first year, compared with fewer than 600 in 1963, two years before Lindsay became mayor—Dinkins declared: “If we had a police officer on every other corner, we couldn’t stop some of the random violence that goes on,” since it resulted from poverty and racism, not poor policing.
Accordingly, Dinkins wanted to turn the police into social workers. His police commissioner, Lee Brown, believed that cops should stop reacting to crime and become neighborhood “problem solvers.” In an article on that “community policing” approach, the New York Times informed readers that such experiments in Houston and in Newark, New Jersey, were “enormously popular”—but “neither city experienced a statistical drop in crime.” Under that policing regime, New York’s already high crime rate soared, prompting the New York Post to plead, in a famous headline, dave do something.
As crime and welfare rocketed up, Dinkins decided that government should promote diversity and multiculturalism—“a gorgeous mosaic,” in his phrase. Though the performance of the city’s schools was crumbling, so that by 1992 fewer than half the pupils were reading at grade level, the board of education turned its energies to two controversies unrelated to education: it tried to adopt a “Rainbow Curriculum” geared to instilling in first-graders respect for homosexuality, and it proposed to distribute free condoms in high schools to promote safe sex among students. Although many parents objected that the board was promoting values that they did not share, Dinkins supported the board on both fiercely controversial issues.
By the time Giuliani challenged Dinkins for a second time, in 1993 (his first try had failed), the former prosecutor had fashioned a philosophy of local government based on two core conservative principles vastly at odds with New York’s political culture: that government should be accountable for delivering basic services well, and that ordinary citizens should be personally responsible for their actions and their destiny and not expect government to take care of them. Giuliani preached the need to reestablish a “civil society,” where citizens adhered to a “social contract.” “If you have a right,” he observed, “there is a duty that goes along with that right.” Later, when he became mayor, Giuliani would preach about the duties of citizenship, quoting the ancient Athenian Oath of Fealty: “We will revere and obey the city’s laws. . . . We will strive unceasingly to quicken the public sense of civic duty. Thus in all these ways we will transmit this city not only not less, but far greater and more beautiful than it was transmitted to us.”
In New York, where generations of liberal policy had produced a city in which one in seven citizens lived off government benefits, in which lawbreakers whose actions diminished everyone else’s quality of life were routinely ignored or excused, in which the rights of those who broke the law were often defended vigorously over the rights of those who adhered to it, Giuliani’s prescriptions for an urban revival based on shared civic values seemed unrealistic to some and dangerous to others. The head of the local American Civil Liberties Union chapter described Giuliani’s ideas on respect for authority and the law as “frightening” and “scary.” But New Yorkers who had watched their city deteriorate were more frightened of life under an outdated and ineffective liberal agenda. Giuliani rode to victory in 1993 with heavy support from the same white ethnic Democratic voters who, nearly a decade earlier, had crossed party lines even in liberal New York to vote for Ronald Reagan.
To those of us who observed Giuliani from the beginning, it was astonishing how fully he followed through on his conservative principles once elected, no matter how much he upset elite opinion, no matter how often radical advocates took to the streets in protest, no matter how many veiled (and not so veiled) threats that incendiary figures like Al Sharpton made against him, and no matter how often the New York Times fulminated against his policies. In particular, offended by the notion that people should be treated differently and demand privileges based on the color of their skin, Giuliani was fearless in confronting racial extortionists like Sharpton. Early in his tenure, he startled the city when he refused to meet with Sharpton and other black activists after a confrontation between police and black Muslims at a Harlem mosque. And though activists claimed that Giuliani inflamed racial tensions with such actions, there were no incidents during his tenure comparable with the disgraceful Crown Heights riot under Dinkins, in which the police let blacks terrorize Orthodox Jews for several days in a Brooklyn neighborhood.
For Giuliani, the revival of New York started with securing public safety, because all other agendas were useless if citizens didn’t feel protected. “The most fundamental of civil rights is the guarantee that government can give you a reasonable degree of safety,” Giuliani said. He aimed to do so by reinstituting respect for the law. As a federal prosecutor in New York in the 1980s, he had vigorously hunted low-level drug dealers—whom other law enforcement agencies ignored—because he thought that the brazen selling of drugs on street corners cultivated disrespect for the law and encouraged criminality. “You have to . . . dispel cynicism about law enforcement by showing we treat everyone alike, whether you are a major criminal or a low-level drug pusher,” Giuliani explained.
As mayor, he instituted a “zero tolerance” approach that cracked down on quality-of-life offenses like panhandling and public urination (in a city where some streets reeked of urine), in order to restore a sense of civic order that he believed would discourage larger crimes. “Murder and graffiti are two vastly different crimes,” he explained. “But they are part of the same continuum, and a climate that tolerates one is more likely to tolerate the other.” He linked the Dinkins era’s permissive climate, which tolerated the squeegee men (street-corner windshield cleaners who coerced drivers into giving them money at the entrances to Manhattan), to the rise of more serious crime. “The police started ignoring all kinds of offenses,” Giuliani later recounted of the Dinkins years. They “became,” he deadpanned, “highly skilled observers of crime.”
Civil rights advocates warned that Giuliani’s promise to deprive the squeegee men of their $40–100 weekly shakedown might drive them to more violent crime; in effect, they endorsed a lesser form of criminality, hoping that it would forestall more serious crime. The city’s newspapers were happy to print threats from squeegee men, like this one: “I feel like if I can’t hustle honestly, I’ve got to go back to doing what I used to do . . . robbing and stealing.” But the squeegee-men campaign provided Giuliani with his first significant victory, showing a beleaguered citizenry that government actually could bring about change for the better. Within months, the squeegee men disappeared. “A city, and especially a city like New York, should be a place of optimism,” Giuliani later explained about his policing strategies. “Quality of life is about focusing on the things that make a difference in the everyday life of all New Yorkers in order to restore this spirit of optimism.”
Giuliani changed the primary mission of the police department to preventing crime from happening rather than merely responding to it once it had occurred. His police chief, William Bratton, reorganized the NYPD, emphasizing a street-crimes unit that moved around the city, flooding high-crime areas and getting guns off the street. Bratton also changed the department’s scheduling. Crime was open for business 24 hours a day, but most detectives, including narcotics cops, had previously gone off duty at 5 pm, just as criminals were coming on duty. No more.
The department brought modern management techniques to its new mission. It began compiling a computerized database to track the city’s crime patterns and the effectiveness of the NYPD’s responses to them. That database, known as Compstat, helped police target their manpower where it was needed, and in due course it became a national model. The department drove authority down to its precinct captains and emphasized that it expected results from these top managers. Bratton replaced a third of the city’s 76 precinct commanders within a few months. “If you were to manage a bank with 76 branches every day, you would get a profit-and-loss statement from the bank,” explained Giuliani. “After a week or so, you would see branches that were going in the wrong direction, and then you would take management action to try to reverse the trend. That is precisely what is happening in the police department.”
The policing innovations led to a historic drop in crime far beyond what anyone could have imagined, with total crime down by some 64 percent during the Giuliani years, and murder (the most reliable crime statistic) down 67 percent, from 1,960 in Dinkins’s last year to 640 in Giuliani’s last year. The number of cars stolen in New York City every year plummeted by an astounding 78,000.
Criminologists tried to dismiss this achievement by arguing that the police have little influence on crime. The crime drop, they contended, was merely the fruit of an improving national economy, though the decline preceded the city’s economic rebound by several years. Others argued that New York was just riding a demographic trend, as the population of teenagers prone to break the law declined. One criminologist even suggested that Giuliani’s New York would soon see another upsurge, as a new cohort of children reached the teen years. “I don’t need a crystal ball,” the criminologist confidently predicted. Instead, crime declined relentlessly over Giuliani’s eight years, even when it rose nationally.
Critics, especially those on the left, have tried to minimize Giuliani’s accomplishment by claiming that he lowered crime by letting cops oppress black and Latino New Yorkers with brute force. As evidence, they point to unfortunate incidents such as the shootings of unarmed black immigrants Amadou Diallo and Patrick Dorismond. But the data tell a far different story: Giuliani’s NYPD managed to drive down crime while showing admirable restraint. From 1995 to 2000, civilian complaints of excessive force by the NYPD declined from one complaint per ten officers to one per 19 officers. Meanwhile, shootings by cops declined by 50 percent and were far lower under Giuliani than under Dinkins—lower in fact than in cities like San Diego and Houston, hailed for practicing community policing.
Moreover, Giuliani’s policing success was a boon to minority neighborhoods. For instance, in the city’s 34th Precinct, covering the largely Hispanic Washington Heights section of Manhattan, murders dropped from 76 in 1993, Dinkins’s last year, to only seven by Giuliani’s last year, a decline of more than 90 percent. Far from being the racist that activists claimed, Giuliani had delivered to the city’s minority neighborhoods a true form of equal protection under the law.
Giuliani’s success against crime wasn’t merely the singular achievement of a former prosecutor. He applied the same principles to social and economic policy, with equally impressive results. Long before President Bush’s “ownership” society, Giuliani described his intention to restore New York as the “entrepreneurial city,” not merely providing the climate for new job creation but also reshaping government social policy away from encouraging dependency and toward reinforcing independence.
New York had gone in the opposite direction starting in the mid-1960s, when Lindsay had drastically increased welfare rolls, believing many of the poor too disadvantaged ever to succeed and thus needing to be permanently on the dole. The Gotham welfare bureaucracy saw signing people up as its goal, while an entire industry of nonprofit organizations and advocacy groups arose to cater to and contract with the city’s vast welfare system. Budget documents from the Dinkins years projected an eventual 1.6 million people on welfare. “The City of New York was actually quite successful in achieving what it wanted to achieve, which was to encourage the maximum number of people to be on welfare,” Giuliani later explained. “If you ran a welfare office, . . . you had a bigger budget, and you had more authority, if you had more people on welfare.”
Giuliani decided to launch a welfare revolution, moving recipients from the dole to a job. Mindful that for years the city’s welfare bureaucracy had focused on signing up new recipients (Lindsay’s welfare chief had been nicknamed “Come And Get It” Ginsberg), the Giuliani administration first set out to recertify everyone in the city’s own home-relief program to eliminate fraud. In less than a year, the rolls of the program (for able-bodied adults not eligible for federal welfare programs) declined by 20 percent, as the city discovered tens of thousands of recipients who were actually employed, living outside the city, or providing false Social Security numbers.
Giuliani then instituted a work requirement for the remaining home-relief recipients, mostly men, obliging them to earn their checks by cleaning city parks and streets or doing clerical work in municipal offices for 20 hours a week. Welfare advocates vigorously objected, and one advocate pronounced the workfare program “slavery.” The New York Times editorialized that most people on home relief were incapable of work.
Giuliani persisted, and when Congress finally passed welfare reform in 1996, giving states and cities broad powers to refocus the giant, federally funded welfare program for mothers and children, Giuliani applied many of the same kinds of reforms. He hired as welfare commissioner Jason Turner, the architect of welfare reform in Wisconsin, which had led the nation in putting welfare recipients back to work. Turner promptly converted the city’s grim welfare intake offices into cheerful and optimistic job centers, where counselors advised welfare recipients on how to write a resumé and provided them with skills assessment and a space they could use to look for work.
By 1999, the number of welfare recipients finding work had risen to more than 100,000 annually, and the welfare rolls had dropped by more than 600,000. It took steadfast courage to win those gains. “The pressure on Rudy during these years was enormous,” says Richard Schwartz, a Giuliani policy advisor. “The advocates and the press trained their sights on us, just waiting for something to go wrong in these workfare programs.”
As part of Giuliani’s quintessentially conservative belief that dysfunctional behavior, not our economic system, lay at the heart of intergenerational poverty, he also spoke out against illegitimacy and the rise of fatherless families. A child born out of wedlock, he observed in one speech, was three times more likely to wind up on welfare than a child from a two-parent family. “Seventy percent of long-term prisoners and 75 percent of adolescents charged with murder grew up without fathers,” Giuliani told the city. He insisted that the city and the nation had to reestablish the “responsibility that accompanies bringing a child into the world,” and to that end he required deadbeat fathers either to find a private-sector job or to work in the city’s workfare program as a way of contributing to their child’s upbringing. But he added that changing society’s attitude toward marriage was more important than anything government could do: “[I]f you wanted a social program that would really save these kids, . . . I guess the social program would be called fatherhood.”
As a consequence of his rejection of the time-honored New York liberal belief in congenital black victimhood, Giuliani set out to change the city’s conversation about race. He objected to affirmative action, ending Gotham’s set-aside program for minority contractors, and he rejected the idea of lowering standards for minorities. Accordingly, he ended open enrollment at the City University of New York, a 1970s policy aimed at increasing the minority population at the nation’s third-largest public college system but one that also led to a steep decline in standards and in graduation rates.
The reform of CUNY began when its chancellor complained that it was unfair to require students on welfare to work because it jeopardized their studies. Giuliani responded that it was unfair to expect middle-class kids to work their way through college by holding down jobs and going to classes while exempting students on welfare from working. While the controversy raged, several critics of CUNY pointed out that only 10 to 15 percent of CUNY students on welfare ever graduated and that the system’s overall graduation rate was abysmally low. Giuliani and Governor Pataki appointed a blue-chip panel led by former Yale president Benno Schmidt and former New York City congressman and longtime CUNY critic Herman Badillo to examine the system. The panel recommended widespread changes, including tightening admissions standards and eliminating remedial courses for students at the system’s 11 senior colleges.
The moves sparked a startling turnaround. Within a few years, CUNY was attracting 20 percent more students from New York’s elite high schools (who had previously shunned it), SAT scores of incoming freshmen had risen 168 points, and the student population reached its highest number since the mid-1970s.
Giuliani wanted to work the same dramatic reform on the city’s K–12 school system, but the entrenched educational bureaucracy and his lack of direct control over the school system stymied him. The best he could do was to use the bully pulpit as well as his influence over the two board of education members (out of a total of seven) whom he appointed. He did this so relentlessly that he ultimately pushed out two schools chancellors who wouldn’t install the reforms that he believed would spur dramatic, systemic change—reforms that included using city money for vouchers to provide low-income students in failing public schools with scholarships to private schools. He never could get his vouchers, however, and when he managed to prod the board into trying to privatize five of the city’s worst public schools, the board’s pointed lack of enthusiasm scared off necessary parental approval, and the idea died.
Although Giuliani didn’t start out as a proponent of school choice, his frustration in trying to turn around a huge school system where the teachers’ union and the bureaucrats worked to stymie reform made him into a powerful proponent of vouchers, which he believed would force the public schools to compete for students with their private counterparts. “[T]he whole notion of choice is really about more freedom for people, rather than being subjugated by a government system that says you have no choice about the education of your child,” he said.
Giuliani’s relentless attacks on the city’s educational system finally convinced most New Yorkers that it could never be salvaged unless it was under the control of a mayor responsible to voters. In 2002, the state legislature placed the city’s school system under Gotham’s mayor—too late for Giuliani.
Giuliani’s efforts to revive entrepreneurial New York naturally focused on unleashing the city’s private sector through tax cuts achieved by slowing the growth of government. Giuliani preached against New York’s lingering New Deal belief that government creates jobs, arguing that government should instead get out of the way and let the private sector work. “City government should not and cannot create jobs through government planning,” he said. “The best it can do, and what it has a responsibility to do, is to deal with its own finances first, to create a solid budgetary foundation that allows businesses to move the economy forward on the strength of their energy and ideas. After all, businesses are and have always been the backbone of New York City.”
When Giuliani took office, the city’s private sector was experiencing the worst of times. After four years under Dinkins, it had shrunk to its lowest level since 1978, losing 275,000 jobs—192,000 in 1991 alone, the largest one-year job decline that any American city had ever suffered. Not coincidentally, Gotham also had the highest overall rate of taxation of any major city and a budget that spent far more per capita than any other major city. Despite that, and despite billions of dollars in tax increases during the Dinkins years, New York could barely pay its bills, and Giuliani, immediately after taking office, faced a nearly $2.5 billion budget deficit.
Giuliani’s first budget, submitted just weeks after he took office, stunned the city’s political establishment by its fiscal conservatism. To demonstrate his disdain for the reigning orthodoxy, when the New York Times editorial board urged him to solve the budget crisis with tax and fee increases that a Dinkins-era special commission had recommended, Giuliani unceremoniously dumped a copy of the commission’s report into the garbage and derided it as “old thinking.” It was a pointed declaration that a very different set of ideas would guide his administration.
After years of tax hikes under Dinkins, Giuliani proposed making up the city’s still-huge budget deficit entirely through spending cuts and savings. Even more audaciously, he proposed a modest tax cut to signal the business community that New York was open for business, promising more tax cuts later. “I felt it was really important the first year I was mayor to cut a tax,” Giuliani later explained. “Nobody ever cut a tax before in New York City, and that was one of the reasons I wanted to set a new precedent.”
To balance the city’s budget early in his tenure, when tax revenues stagnated amid a struggling economy, the mayor played hardball, winning concessions from city workers that other mayors had failed to get. The city’s police unions had used their power in Albany to resist efforts by ex-mayors Koch and Dinkins to merge the city’s housing police and transit police into the NYPD. Giuliani strong-armed Albany leaders into agreeing to the merger, saving the city hundreds of millions in administrative costs and making the department a better crime-fighting unit, by threatening to fire every housing and transit officer and rehire each as a city cop if legislative leaders did not go along. Similarly, though the city’s garbagemen, many of whom worked only half days because their department was so overstaffed, had rebuffed the Dinkins administration’s push for productivity savings, Giuliani won $300 million in savings from them by threatening to contract out trash collection to private companies. Ultimately, with such deals, Giuliani reduced city-funded spending by 1.6 percent his first year in office, the largest overall reduction in city spending since the Depression.
Although Giuliani was no tax or economic expert when he took office, he became a tax-cut true believer when he saw how the city’s economy and targeted industries perked up at his first reductions. One of his initial budgetary moves was to cut the city’s hotel tax, which during the Dinkins administration had been the highest of any major world city. When tourism rebounded, Giuliani pointed out that the city was collecting more in taxes from a lower rate. “No one ever considered tax reductions a reasonable option,” Giuliani explained. But, he added in a speech at the Ronald Reagan Library, “targeted tax reductions spur growth. That’s why we have made obtaining targeted tax reductions a priority of every budget.” In his eight years in office, Giuliani reduced or eliminated 23 taxes, including the sales tax on some clothing purchases, the tax on commercial rents everywhere outside of Manhattan’s major business districts, and various taxes on small businesses and self-employed New Yorkers.
The national, and even world, press marveled at the spectacular success of Giuliani’s policies. The combination of a safer city and a better budget environment ignited an economic boom unlike any other on record. Construction permits increased by more than 50 percent, to 70,000 a year under Giuliani, compared with just 46,000 in Dinkins’s last year. Meanwhile, as crime plunged, New Yorkers took to the newly safe streets to go out at night to shows and restaurants, and the number of tourists soared from 24 million in the early 1990s to 38 million in 2000, the year before the 9/11 attacks. Under Giuliani, the city gained some 430,000 new jobs to reach its all-time employment peak of 3.72 million jobs in 2000, while the unemployment rate plummeted from 10.3 to 5.1 percent. Personal income earned by New Yorkers, meanwhile, soared by $100 million, or 50 percent, while the percentage of their income that they paid in taxes declined from 8.8 to 7.3 percent. During Giuliani’s second term, for virtually the only time since World War II, the city’s economy consistently grew faster than the nation’s.
Today, Americans see Giuliani as presidential material because of his leadership in the wake of the terrorist attacks, but to those of us who watched him first manage America’s biggest city when it was crime-ridden, financially shaky, and plagued by doubts about its future as employers and educated and prosperous residents fled in droves, Giuliani’s leadership on 9/11 came as no surprise. What Americans saw after the attacks is a combination of attributes that Giuliani governed with all along: the tough-mindedness that had gotten him through earlier civic crises, a no-nonsense and efficient management style, and a clarity and directness of speech that made plain what he thought needed to be done and how he would do it.
Like great wartime leaders, Giuliani displayed unflinching courage on 9/11. A minute after the first plane struck, he rushed downtown, arriving at the World Trade Center just after the second plane hit the South Tower, when it became obvious to everyone that New York was under attack. Fearing that more strikes were on the way—and without access to City Hall, the police department, or the city’s command center because of damage from the attacks—Giuliani hurried to reestablish city government, narrowly escaping death himself as the towers came down next to a temporary command post he had set up in lower Manhattan. “There is no playbook for a mayor on how to organize city government when you are standing on a street covered by dust from the city’s worst calamity,” one of his deputy mayors, Anthony Coles, later observed.
Giuliani understood that he needed not only to keep city government operating but to inspire and console as well. Within a few hours, he had reestablished New York’s government in temporary headquarters, where he led the first post-9/11 meeting with his commissioners and with a host of other New York elected officials on hand to observe, prompting even one of his harshest critics, liberal Manhattan congressman Jerrold Nadler, to marvel at the “efficiency of the meeting.” Within hours, the city launched a massive search and recovery operation. Some half a dozen times that day Giuliani went on TV, reassuring the city and then the nation with his calm, frank demeanor and his plainspoken talk. As the nation struggled to understand what had happened and President Bush made his way back to Washington, Giuliani emerged as the one public official in America who seemed to be in command on 9/11. He became, as Newsweek later called him, “our Winston Churchill.”
In the weeks following the attacks, Giuliani became both the cheerleader of New York’s efforts to pick itself up and the voice of moral outrage about the attacks. Giuliani exhorted private institutions within the city—the stock exchanges, the Broadway theaters—to resume operations and urged the rest of America and the world to come visit the city. Not waiting for federal aid, the city rapidly began a cleanup of the World Trade Center site, which proceeded ahead of schedule, and of the devastated neighborhood around the site, which reopened block by block in the weeks after the attacks. Meanwhile, the mayor led visiting heads of state on tours of the devastation, because, he said, “You can’t come here and be neutral.” He addressed the United Nations on the new war against terrorism, warning the delegates: “You’re either with civilization or with terrorists.” When a Saudi prince donated millions to relief efforts but later suggested that United States policy in the Middle East may have been partially responsible for the attacks, Giuliani returned the money, observing that there was “no moral equivalent” for the unprecedented terrorist attack. He attended dozens of funerals of emergency workers killed in the towers’ collapse, leading the city not just in remembrance but in catharsis.
As “America’s mayor,” a sobriquet he earned after 9/11, Giuliani has a unique profile as a presidential candidate. To engineer the city’s turnaround, he had to take on a government whose budget and workforce were larger than all but five or six states. (Indeed, his budget his first year as mayor was about ten times the size of the one that Bill Clinton managed in his last year as governor of Arkansas.) For more than a decade, the city has been among the biggest U.S. tourist destinations, and tens of millions of Americans have seen firsthand the dramatic changes he wrought in Gotham.
Moreover, as an expert on policing and America’s key leader on 9/11, Giuliani is an authority on today’s crucial foreign policy issue, the war on terror. In fact, as a federal prosecutor in New York, he investigated and prosecuted major terrorist cases. As mayor, he took the high moral ground in the terrorism debate in 1995, when he had an uninvited Yasser Arafat expelled from city-sponsored celebrations during the United Nations’ 50th anniversary because, in Giuliani’s eyes, Arafat was a terrorist, not a world leader. “When we’re having a party and a celebration, I would rather not have someone who has been implicated in the murders of Americans there, if I have the discretion not to have him there,” Giuliani said at the time.
These are impressive conservative credentials. And if social and religious conservatives fret about Giuliani’s more liberal social views, nevertheless, in the general election such views might make this experience-tested conservative even more electable.
Research for this article was supported by the Brunie Fund for New York Journalism.