Saturday, May 30, 2009

Pravda: American capitalism gone with a whimper

It must be said, that like the breaking of a great dam, the American decent into Marxism is happening with breath taking speed, against the back drop of a passive, hapless sheeple, excuse me dear reader, I meant people.

True, the situation has been well prepared on and off for the past century, especially the past twenty years. The initial testing grounds was conducted upon our Holy Russia and a bloody test it was. But we Russians would not just roll over and give up our freedoms and our souls, no matter how much money Wall Street poured into the fists of the Marxists.

Those lessons were taken and used to properly prepare the American populace for the surrender of their freedoms and souls, to the whims of their elites and betters.

First, the population was dumbed down through a politicized and substandard education system based on pop culture, rather then the classics. Americans know more about their favorite TV dramas then the drama in DC that directly affects their lives. They care more for their "right" to choke down a McDonalds burger or a BurgerKing burger than for their constitutional rights. Then they turn around and lecture us about our rights and about our "democracy". Pride blind the foolish.

Then their faith in God was destroyed, until their churches, all tens of thousands of different "branches and denominations" were for the most part little more then Sunday circuses and their televangelists and top protestant mega preachers were more then happy to sell out their souls and flocks to be on the "winning" side of one pseudo Marxist politician or another. Their flocks may complain, but when explained that they would be on the "winning" side, their flocks were ever so quick to reject Christ in hopes for earthly power. Even our Holy Orthodox churches are scandalously liberalized in America.

The final collapse has come with the election of Barack Obama. His speed in the past three months has been truly impressive. His spending and money printing has been a record setting, not just in America's short history but in the world. If this keeps up for more then another year, and there is no sign that it will not, America at best will resemble the Wiemar Republic and at worst Zimbabwe.

These past two weeks have been the most breath taking of all. First came the announcement of a planned redesign of the American Byzantine tax system, by the very thieves who used it to bankroll their thefts, loses and swindles of hundreds of billions of dollars. These make our Russian oligarchs look little more then ordinary street thugs, in comparison. Yes, the Americans have beat our own thieves in the shear volumes. Should we congratulate them?

These men, of course, are not an elected panel but made up of appointees picked from the very financial oligarchs and their henchmen who are now gorging themselves on trillions of American dollars, in one bailout after another. They are also usurping the rights, duties and powers of the American congress (parliament). Again, congress has put up little more then a whimper to their masters.

Then came Barack Obama's command that GM's (General Motor) president step down from leadership of his company. That is correct, dear reader, in the land of "pure" free markets, the American president now has the power, the self given power, to fire CEOs and we can assume other employees of private companies, at will. Come hither, go dither, the centurion commands his minions.

So it should be no surprise, that the American president has followed this up with a "bold" move of declaring that he and another group of unelected, chosen stooges will now redesign the entire automotive industry and will even be the guarantee of automobile policies. I am sure that if given the chance, they would happily try and redesign it for the whole of the world, too. Prime Minister Putin, less then two months ago, warned Obama and UK's Blair, not to follow the path to Marxism, it only leads to disaster. Apparently, even though we suffered 70 years of this Western sponsored horror show, we know nothing, as foolish, drunken Russians, so let our "wise" Anglo-Saxon fools find out the folly of their own pride.

Again, the American public has taken this with barely a whimper...but a "freeman" whimper.

So, should it be any surprise to discover that the Democratically controlled Congress of America is working on passing a new regulation that would give the American Treasury department the power to set "fair" maximum salaries, evaluate performance and control how private companies give out pay raises and bonuses? Senator Barney Franks, a social pervert basking in his homosexuality (of course, amongst the modern, enlightened American societal norm, as well as that of the general West, homosexuality is not only not a looked down upon life choice, but is often praised as a virtue) and his Marxist enlightenment, has led this effort. He stresses that this only affects companies that receive government monies, but it is retroactive and taken to a logical extreme, this would include any company or industry that has ever received a tax break or incentive.

The Russian owners of American companies and industries should look thoughtfully at this and the option of closing their facilities down and fleeing the land of the Red as fast as possible. In other words, divest while there is still value left.

The proud American will go down into his slavery with out a fight, beating his chest and proclaiming to the world, how free he really is. The world will only snicker.

Stanislav Mishin

The article has been reprinted with the kind permission from the author and originally appears on his blog, Mat Rodina

Sunday, May 24, 2009

The Church of the Bicycle Jersey

http://www.anaerobia.com/images/cotb-J.jpg
Yea, Brethren, open now your books to Revolutions 53:12. When Sunday morning rolls around and the spousal unit says "Why don't you ever come to church with me?" Face it: You know that you pray at the church of the bicycle, and this is no false idol. You figure anything that can get you 100 km down the road for the cost of a bean and cheese burrito is worth praying toward. In fact, I think they otta make you reverend. Maybe you should hold forth on Sunday mornings at the front of your flock. Before the meek inherit the earth let them grovel on your wheel a bit. Halleluiah!

Church of the Bicycle icon on the front, book of revolutions, 53:12 on the shoulders, clerical collar. Formal enough for Sunday services, casual enough for the coffee social after. 3/4 length hidden zipper, 3 roomy pockets on the back for your emergency ministry kit. Made of Aries Micro Plus sublimated fabric, Designed and Manufactured in California. Ships with a mess of Church of the Bicycle temporary tattoos (which were made in Arizona since you were wondering).

Pelosi v. The CIA

Friday, May 22, 2009

Niebuhr and Obama. What does the president’s taste for the theologian foretell?

Is Food the New Sex?

Of all the truly seismic shifts transforming daily life today — deeper than our financial fissures, wider even than our most obvious political and cultural divides — one of the most important is also among the least remarked. That is the chasm in attitude that separates almost all of us living in the West today from almost all of our ancestors, over two things without which human beings cannot exist: food and sex.

The question before us today is not whether the two appetites are closely connected. About that much, philosophers and other commentators have been agreed for a very long time. As far back as Aristotle, observers have made the same point reiterated in 1749 in Henry Fielding’s famous scene in Tom Jones: The desires for sex and for food are joined at the root. The fact that Fielding’s scene would go on to inspire an equally iconic movie segment over 200 years later, in the Tom Jones film from 1963, just clinches the point.

What happens when, for the first time in history, adult human beings are free to have all the sex and food they want?

Philosophers and artists aside, ordinary language itself verifies how similarly the two appetites are experienced, with many of the same words crossing over to describe what is desirable and undesirable in each case. In fact, we sometimes have trouble even talking about food without metaphorically invoking sex, and vice versa. In a hundred entangled ways, judging by either language or literature, the human mind juggles sex and food almost interchangeably at times. And why not? Both desires can make people do things they otherwise would not; and both are experienced at different times by most men and women as the most powerful of all human drives.

One more critical link between the appetites for sex and food is this: Both, if pursued without regard to consequence, can prove ruinous not only to oneself, but also to other people, and even to society itself. No doubt for that reason, both appetites have historically been subject in all civilizations to rules both formal and informal. Thus the potentially destructive forces of sex — disease, disorder, sexual aggression, sexual jealousy, and what used to be called “home-wrecking” — have been ameliorated in every recorded society by legal, social, and religious conventions, primarily stigma and punishment. Similarly, all societies have developed rules and rituals governing food in part to avoid the destructiveness of free-for-alls over scarce necessities. And while food rules may not always have been as stringent as sex rules, they have nevertheless been stringent as needed. Such is the meaning, for example, of being hanged for stealing a loaf of bread in the marketplace, or keel-hauled for plundering rations on a ship.

These disciplines imposed historically on access to food and sex now raise a question that has not come up before, probably because it was not even possible to imagine it until the lifetimes of the people reading this: What happens when, for the first time in history — at least in theory, and at least in the advanced nations — adult human beings are more or less free to have all the sex and food they want?

This question opens the door to a real paradox. For given how closely connected the two appetites appear to be, it would be natural to expect that people would do the same kinds of things with both appetites — that they would pursue both with equal ardor when finally allowed to do so, for example, or with equal abandon for consequence; or conversely, with similar degrees of discipline in the consumption of each.

In fact, though, evidence from the advanced West suggests that nearly the opposite seems to be true. The answer appears to be that when many people are faced with these possibilities for the very first time, they end up doing very different things — things we might signal by shorthand as mindful eating, and mindless sex. This essay is both an exploration of that curious dynamic, and a speculation about what is driving it.

As much as you want

The dramatic expansion in access to food on the one hand and to sex on the other are complicated stories; but in each case, technology has written most of it.

Up until just about now, for example, the prime brakes on sex outside of marriage have been several: fear of pregnancy, fear of social stigma and punishment, and fear of disease. The Pill and its cousins have substantially undermined the first two strictures, at least in theory, while modern medicine has largely erased the third. Even hiv/aids, only a decade ago a stunning exception to the brand new rule that one could apparently have any kind of sex at all without serious consequence, is now regarded as a “manageable” disease in the affluent West, even as it continues to kill millions of less fortunate patients elsewhere.

As for food, here too one technological revolution after another explains the extraordinary change in its availability: pesticides, mechanized farming, economical transportation, genetic manipulation of food stocks, and other advances. As a result, almost everyone in the Western world is now able to buy sustenance of all kinds, for very little money, and in quantities unimaginable until the lifetimes of the people reading this.

One result of this change in food fortune, of course, is the unprecedented “disease of civilization” known as obesity, with its corollary ills. Nevertheless, the commonplace fact of obesity in today’s West itself testifies to the point that access to food has expanded exponentially for just about everyone. So does the statistical fact that obesity is most prevalent in the lowest social classes and least exhibited in the highest.

And just as technology has made sex and food more accessible for a great many people, important extra-technological influences on both pursuits — particularly longstanding religious strictures — have meanwhile diminished in a way that has made both appetites even easier to indulge. The opprobrium reserved for gluttony, for example, seems to have little immediate force now, even among believers. On the rare occasions when one even sees the word, it is almost always used in a metaphorical, secular sense.

Similarly, and far more consequential, the longstanding religious prohibitions in every major creed against extramarital sex have rather famously loosed their holds over the contemporary mind. Of particular significance, perhaps, has been the movement of many Protestant denominations away from the sexual morality agreed upon by the previous millennia of Christendom. The Anglican abandonment in 1930 of the longstanding prohibition against artificial contraception is a special case in point, undermining as it subsequently did for many believers the very idea that any church could tell people what to do with their bodies, ever again. Whether they defended their traditional teachings or abandoned them, however, all Western Christian churches in the past century have found themselves increasingly beleaguered over issues of sex, and commensurately less influential over all but a fraction of the most traditionally minded parishioners.

Of course this waning of the traditional restraints on the pursuit of sex and food is only part of the story; any number of non-religious forces today also act as contemporary brakes on both. In the case of food, for example, these would include factors like personal vanity, say, or health concerns, or preoccupation with the morality of what is consumed (about which more below). Similarly, to acknowledge that sex is more accessible than ever before is not to say that it is always and everywhere available. Many people who do not think they will go to hell for premarital sex or adultery, for example, find brakes on their desires for other reasons: fear of disease, fear of hurting children or other loved ones, fear of disrupting one’s career, fear of financial setbacks in the form of divorce and child support, and so on.

Even men and women who do want all the food or sex they can get their hands on face obstacles of other kinds in their pursuit. Though many people really can afford to eat more or less around the clock, for example, home economics will still put the brakes on; it’s not as if everyone can afford pheasant under glass day and night. The same is true of sex, which likewise imposes its own unwritten yet practical constraints. Older and less attractive people simply cannot command the sexual marketplace as the younger and more attractive can (which is why the promises of erasing time and age are such a booming business in a post-liberation age). So do time and age still circumscribe the pursuit of sex, even as churches and other conventional enforcers increasingly do not.

Still and all, the initial point stands: As consumers of both sex and food, today’s people in the advanced societies are freer to pursue and consume both than almost all the human beings who came before us; and our culture has evolved in interesting ways to exhibit both those trends.

Broccoli, pornography, and Kant

To begin to see just how recent and dramatic this change is, let us imagine some broad features of the world seen through two different sets of eyes: a hypothetical 30-year-old housewife from 1958 named Betty, and her hypothetical granddaughter Jennifer, of the same age, today.

Begin with a tour of Betty’s kitchen. Much of what she makes comes from jars and cans. Much of it is also heavy on substances that people of our time are told to minimize — dairy products, red meat, refined sugars and flours — because of compelling research about nutrition that occurred after Betty’s time. Betty’s freezer is filled with meat every four months by a visiting company that specializes in volume, and on most nights she thaws a piece of this and accompanies it with food from one or two jars. If there is anything “fresh” on the plate, it is likely a potato. Interestingly, and rudimentary to our contemporary eyes though it may be, Betty’s food is served with what for us would appear to be high ceremony, i.e., at a set table with family members present.

As it happens, there is little that Betty herself, who is adventurous by the standards of her day, will not eat; the going slogan she learned as a child is about cleaning your plate, and not doing so is still considered bad form. Aside from that notion though, which is a holdover to scarcer times, Betty is much like any other American home cook in 1958. She likes making some things and not others, even as she prefers eating some things to others — and there, in personal aesthetics, does the matter end for her. It’s not that Betty lacks opinions about food. It’s just that the ones she has are limited to what she does and does not personally like to make and eat.

Now imagine one possible counterpart to Betty today, her 30-year-old granddaughter Jennifer. Jennifer has almost no cans or jars in her cupboard. She has no children or husband or live-in boyfriend either, which is why her kitchen table on most nights features a laptop and goes unset. Yet interestingly enough, despite the lack of ceremony at the table, Jennifer pays far more attention to food, and feels far more strongly in her convictions about it, than anyone she knows from Betty’s time.

Wavering in and out of vegetarianism, Jennifer is adamantly opposed to eating red meat or endangered fish. She is also opposed to industrialized breeding, genetically enhanced fruits and vegetables, and to pesticides and other artificial agents. She tries to minimize her dairy intake, and cooks tofu as much as possible. She also buys “organic” in the belief that it is better both for her and for the animals raised in that way, even though the products are markedly more expensive than those from the local grocery store. Her diet is heavy in all the ways that Betty’s was light: with fresh vegetables and fruits in particular. Jennifer has nothing but ice in her freezer, soymilk and various other items her grandmother wouldn’t have recognized in the refrigerator, and on the counter stands a vegetable juicer she feels she “ought” to use more.

Most important of all, however, is the difference in moral attitude separating Betty and Jennifer on the matter of food. Jennifer feels that there is a right and wrong about these options that transcends her exercise of choice as a consumer. She does not exactly condemn those who believe otherwise, but she doesn’t understand why they do, either. And she certainly thinks the world would be a better place if more people evaluated their food choices as she does. She even proselytizes on occasion when she can.

In short, with regard to food, Jennifer falls within Immanuel Kant’s definition of the Categorical Imperative: She acts according to a set of maxims that she wills at the same time to be universal law.

Betty, on the other hand, would be baffled by the idea of dragooning such moral abstractions into the service of food. This is partly because, as a child of her time, she was impressed — as Jennifer is not — about what happens when food is scarce (Betty’s parents told her often about their memories of the Great Depression; and many of the older men of her time had vivid memories of deprivation in wartime). Even without such personal links to food scarcity, though, it makes no sense to Betty that people would feel as strongly as her granddaughter does about something as simple as deciding just what goes into one’s mouth. That is because Betty feels, as Jennifer obviously does not, that opinions about food are simply de gustibus, a matter of individual taste — and only that.

This clear difference in opinion leads to an intriguing juxtaposition. Just as Betty and Jennifer have radically different approaches to food, so do they to matters of sex. For Betty, the ground rules of her time — which she both participates in and substantially agrees with — are clear: Just about every exercise of sex outside marriage is subject to social (if not always private) opprobrium. Wavering in and out of established religion herself, Betty nevertheless clearly adheres to a traditional Judeo-Christian sexual ethic. Thus, for example, Mr. Jones next door “ran off” with another woman, leaving his wife and children behind; Susie in the town nearby got pregnant and wasn’t allowed back in school; Uncle Bill is rumored to have contracted gonorrhea; and so on. None of these breaches of the going sexual ethic is considered by Betty to be a good thing, let alone a celebrated thing. They are not even considered to be neutral things. In fact, they are all considered by her to be wrong.

Most important of all, Betty feels that sex, unlike food, is not de gustibus. She believes to the contrary that there is a right and wrong about these choices that transcends any individual act. She further believes that the world would be a better place, and individual people better off, if others believed as she does. She even proselytizes such on occasion when given the chance.

In short, as Jennifer does with food, Betty in the matter of sex fulfills the requirements for Kant’s Categorical Imperative.

Jennifer’s approach to sex is just about 180 degrees different. She too disapproves of the father next door who left his wife and children for a younger woman; she does not want to be cheated on herself, or to have those she cares about cheated on either. These ground-zero stipulations, aside, however, she is otherwise laissez-faire on just about every other aspect of nonmarital sex. She believes that living together before marriage is not only morally neutral, but actually better than not having such a “trial run.” Pregnant unwed Susie in the next town doesn’t elicit a thought one way or the other from her, and neither does Uncle Bill’s gonorrhea, which is of course a trivial medical matter between him and his doctor.

Jennifer, unlike Betty, thinks that falling in love creates its own demands and generally trumps other considerations — unless perhaps children are involved (and sometimes, on a case-by-case basis, then too). A consistent thinker in this respect, she also accepts the consequences of her libertarian convictions about sex. She is pro-abortion, pro-gay marriage, indifferent to ethical questions about stem cell research and other technological manipulations of nature (as she is not, ironically, when it comes to food), and agnostic on the question of whether any particular parental arrangements seem best for children. She has even been known to watch pornography with her boyfriend, at his coaxing, in part to show just how very laissez-faire she is.

Betty thinks food is a matter of taste, whereas sex is governed by universal moral law; and Jennifer thinks exactly the reverse.

Most important, once again, is the difference in moral attitude between the two women on this subject of sex. Betty feels that there is a right and wrong about sexual choices that transcends any individual act, and Jennifer — exceptions noted — does not. It’s not that Jennifer lacks for opinions about sex, any more than Betty does about food. It’s just that, for the most part, they are limited to what she personally does and doesn’t like.

Thus far, what the imaginary examples of Betty and Jennifer have established is this: Their personal moral relationships toward food and toward sex are just about perfectly reversed. Betty does care about nutrition and food, but it doesn’t occur to her to extend her opinions to a moral judgment — i.e., to believe that other people ought to do as she does in the matter of food, and that they are wrong if they don’t. In fact, she thinks such an extension would be wrong in a different way; it would be impolite, needlessly judgmental, simply not done. Jennifer, similarly, does care to some limited degree about what other people do about sex; but it seldom occurs to her to extend her opinions to a moral judgment. In fact, she thinks such an extension would be wrong in a different way — because it would be impolite, needlessly judgmental, simply not done.

On the other hand, Jennifer is genuinely certain that her opinions about food are not only nutritionally correct, but also, in some deep, meaningful sense, morally correct — i.e., she feels that others ought to do something like what she does. And Betty, on the other hand, feels exactly the same way about what she calls sexual morality.

As noted, this desire to extend their personal opinions in two different areas to an “ought” that they think should be somehow binding — binding, that is, to the idea that others should do the same — is the definition of the Kantian imperative. Once again, note: Betty’s Kantian imperative concerns sex not food, and Jennifer’s concerns food not sex. In just over 50 years, in other words — not for everyone, of course, but for a great many people, and for an especially large portion of sophisticated people — the moral poles of sex and food have been reversed. Betty thinks food is a matter of taste, whereas sex is governed by universal moral law of some kind; and Jennifer thinks exactly the reverse.

What has happened here?

Role reversal

Betty and jennifermay be imaginary, but the decades that separate the two women have brought related changes to the lives of many millions. In the 50 years between their two kitchens, a similar polar transformation has taken root and grown not only throughout America but also throughout Western society itself. During those years, cultural artifacts and forces in the form of articles, books, movies, and ideas aimed at deregulating what is now quaintly called “nonmarital sex” have abounded and prospered; while the cultural artifacts and forces aimed at regulating or seeking to re-regulate sex outside of marriage have largely declined. In the matter of food, on the other hand, exactly the reverse has happened. Increasing scrutiny over the decades to the quality of what goes into people’s mouths has been accompanied by something almost wholly new under the sun: the rise of universalizable moral codes based on food choices.

Begin with the more familiar face of diets and fads — the Atkins diet, the Zone diet, the tea diet, the high-carb diet, Jenny Craig, Weight Watchers, and all the rest of the food fixes promising us new and improved versions of ourselves. Abundant though they and all their relatives are, those short-term fads and diets are nevertheless merely epiphenomena.

Digging a little deeper, the obsession with food that they reflect resonates in many other strata of the commercial marketplace. Book reading, for example, may indeed be on the way out, but until it goes, cookbooks and food books remain among the most reliable moneymakers in the industry. To scan the bestseller lists or page the major reviews in any given month is to find that books on food and food-thought are at least reliably represented, and sometimes even predominate — to list a few from the past few years alone: Michael Pollan’s The Omnivore’s Dilemma; Eric Schlosser’s Fast Food Nation; Gary Taubes’ Good Calories, Bad Calories; Bill Buford’s Heat.

Then there are the voyeur and celebrity genres, which have made some chefs the equivalent of rock stars and further feed the public curiosity with books like Kitchen Confidential: Adventures in the Culinary Underbelly or Service Included: Four-Star Secrets of an Eavesdropping Waiter or The Devil in the Kitchen: Sex, Pain, Madness, and the Making of a Great Chef. Anywhere you go, anywhere you look, food in one form or another is what’s on tap. The proliferation of chains like Whole Foods, the recent institution by Governor Arnold Schwarzenegger of state-mandated nutritional breakdowns in restaurants in the state of California (a move that is sure to be repeated by governors in the other 49): All these and many other developments speak to the paramount place occupied by food and food choices in the modern consciousness. As the New York Times Magazine noted recently, in a foreword emphasizing the intended expansion of its (already sizeable) food coverage, such writing is “perhaps never a more crucial part of what we do than today — a moment when what and how we eat has emerged as a Washington issue and a global-environmental issue as well as a kitchen-table one.”

Underneath the passing fads and short-term fixes and notices like these, deep down where the real seismic change lies, is a series of revolutions in how we now think about food — changes that focus not on today or tomorrow, but on eating as a way of life.

One recent influential figure in this tradition was George Ohsawa, a Japanese philosopher who codified what is known as macrobiotics. Popularized in the United States by his pupil, Michio Kushi, macrobiotics has been the object of fierce debate for several decades now, and Kushi’s book, The Macrobiotic Path to Total Health: A Complete Guide to Naturally Preventing and Relieving More Than 200 Chronic Conditions and Disorders, remains one of the modern bibles on food. Macrobiotics makes historical as well as moral claims, including the claim that its tradition stretches back to Hippocrates and includes Jesus and the Han dynasty among other enlightened beneficiaries. These claims are also reflected in the macrobiotic system, which includes the expression of gratitude (not exactly prayers) for food, serenity in the preparation of it, and other extra-nutritional ritual. And even as the macrobiotic discipline has proved too ascetic for many people (and certainly for most Americans), one can see its influence at work in other serious treatments of the food question that have trickled outward. The current popular call to “mindful eating,” for example, echoes the macrobiotic injunction to think of nothing but food and gratitude while consuming, even to the point of chewing any given mouthful at least 50 times.

Alongside macrobiotics, the past decades have also seen tremendous growth in vegetarianism and its related offshoots, another food system that typically makes moral as well as health claims. As a movement, and depending on which part of the world one looks at, vegetarianism predates macrobiotics.1 Vegetarian histories claim for themselves the Brahmins, Buddhists, Jainists, and Zoroastrians, as well as certain Jewish and Christian practitioners. In the modern West, Percy Bysshe Shelley was a prominent activist in the early nineteenth century; and the first Vegetarian Society was founded in England in 1847.

Around the same time in the United States, a Presbyterian minister named Sylvester Graham popularized vegetarianism in tandem with a campaign against excess of all kinds (ironically, under the circumstances, this health titan is remembered primarily for the Graham cracker). Various other American religious groups have also gone in for vegetarianism, including the Seventh Day Adventists, studies on whom make up some of the most compelling data about the possible health benefits of a diet devoid of animal flesh. Uniting numerous discrete movements under one umbrella is the International Vegetarian Union, which started just a hundred years ago, in 1908.

Despite this long history, though, it is clear that vegetarianism apart from its role in religious movements did not really take off as a mass movement until relatively recently. Even so, its contemporary success has been remarkable. Pushed perhaps by the synergistic public interest in macrobiotics and nutritional health, and nudged also by occasional rallying books including Peter Singer’s Animal Rights and Matthew Scully’s Dominion, vegetarianism today is one of the most successful secular moral movements in the West; whereas macrobiotics for its part, though less successful as a mass movement by name, has witnessed the vindication of some of its core ideas and stands as a kind of synergistic brother in arms.

To be sure, macrobiotics and vegetarianism/veganism have their doctrinal differences. Macrobiotics limits animal flesh not out of moral indignation, but for reasons of health and Eastern ideas of proper “balancing” of the forces of yin and yang. Similarly, macrobiotics also allows for moderate amounts of certain types of fish — as strict vegans do not. On the other hand, macrobiotics also bans a number of plants (among them tomatoes, potatoes, peppers, and tropical fruits), whereas vegetarianism bans none. Nonetheless, macrobiotics and vegetarianism have more in common than not, especially from the point of view of anyone eating outside either of these codes. The doctrinal differences separating one from another are about equivalent in force today to those between, say, Presbyterians and Lutherans.

And that is exactly the point. For many people, schismatic differences about food have taken the place of schismatic differences about faith. Again, the curiosity is just how recent this is. Throughout history, practically no one devoted this much time to matters of food as ideas (as opposed to, say, time spent gathering the stuff). Still less does it appear to have occurred to people that dietary schools could be untethered from a larger metaphysical and moral worldview. Observant Jews and Muslims, among others, have had strict dietary laws from their faiths’ inception; but that is just it — their laws told believers what to do with food when they got it, rather than inviting them to dwell on food as a thing in itself. Like the Adventists, who speak of their vegetarianism as being “harmony with the Creator,” or like the Catholics with their itinerant Lenten and other obligations, these previous dietary laws were clearly designed to enhance religion — not replace it.

Do today’s influential dietary ways of life in effect replace religion? Consider that macrobiotics, vegetarianism, and veganism all make larger health claims as part of their universality — but unlike yesteryear, to repeat the point, most of them no longer do so in conjunction with organized religion. Macrobiotics, for its part, argues (with some evidence) that processed foods and too much animal flesh are toxic to the human body, whereas whole grains, vegetables, and fruits are not. The literature of vegetarianism makes a similar point, recently drawing particular attention to new research concerning the connection between the consumption of red meat and certain cancers. In both cases, however, dietary laws are not intended to be handmaidens to a higher cause, but moral causes in themselves.

Just as the food of today often attracts a level of metaphysical attentiveness suggestive of the sex of yesterday, so does food today seem attended by a similarly evocative — and proliferating — number of verboten signs. The opprobrium reserved for perceived “violations” of what one “ought” to do has migrated, in some cases fully, from one to the other. Many people who wouldn’t be caught dead with an extra ten pounds — or eating a hamburger, or wearing real leather — tend to be laissez-faire in matters of sex. In fact, just observing the world as it is, one is tempted to say that the more vehement people are about the morality of their food choices, themore hands-off they believe the rest of the world should be about sex. What were the circumstances the last time you heard or used the word “guilt” — in conjunction with sin as traditionally conceived? Or with having eaten something verboten and not having gone to the gym?

Perhaps the most revealing example of the infusion of morality into food codes can be found in the current European passion for what the French call terroir — an idea that originally referred to the specific qualities conferred by geography on certain food products (notably wine) and that has now assumed a life of its own as a moral guide to buying and consuming locally. That there is no such widespread, concomitant attempt to impose a new morality on sexual pursuits in Western Europe seems something of an understatement. But as a measure of the reach of terroir as a moral code, consider only a sermon from Durham Cathedral in 2007. In it, the dean explained Lent as an event that “says to us, cultivate a good terroir, a spiritual ecology that will re-focus our passion for God, our praying, our pursuit of justice in the world, our care for our fellow human beings.”

There stands an emblematic example of the reversal between food and sex in our time: in which the once-universal moral code of European Christianity is being explicated for the masses by reference to the now apparently more-universal European moral code of consumption à la terroir.

Moreover, this reversal between sex and food appears firmer the more passionately one clings to either pole. Thus, for instance, though much has lately been made of the “greening” of the evangelicals, no vegetarian Christian group is as nationally known as, say, People for the Ethical Treatment of Animals or any number of other vegetarian/vegan organizations, most of which appear to be secular or anti-religious and none of which, so far as my research shows, extend their universalizable moral ambitions to the realm of sexuality. When Skinny Bitch — a hip guide to veganism that recently topped the bestseller lists for months — exhorts its readers to a life that is “clean, pure, healthy,” for example, it is emphatically not including sex in this moral vocabulary, and makes a point of saying so.

C.S. Lewis once compared the two desires as follows, to make the point that something about sex had gotten incommensurate in his own time: “There is nothing to be ashamed of in enjoying your food: there would be everything to be ashamed of if half the world made food the main interest of their lives and spent their time looking at pictures of food and dribbling and smacking their lips.” He was making a point in the genre of reductio ad absurdum.

But for the jibe to work as it once did, our shared sense of what is absurd about it must work too — and that shared sense, in an age as visually, morally, and aesthetically dominated by food as is our own, is waning fast. Consider the coining of the term “gastroporn” to describe the eerily similar styles of high-definition pornography on the one hand and stylized shots of food on the other. Actually, the term is not even that new. It dates back at least 30 years, to a 1977 essay by that title in the New York Review of Books. In it author Andrew Cockburn observed that “it cannot escape attention that there are curious parallels between manuals on sexual techniques and manuals on the preparation of food; the same studious emphasis on leisurely technique, the same apostrophes to the ultimate, heavenly delights. True gastro-porn heightens the excitement and also the sense of the unattainable by proffering colored photographs of various completed recipes.”

With such a transfer, the polar migrations of food and sex during the last half century would appear complete.

Respecting some hazards, ignoring others

If it is true that food is the new sex, however, where does that leave sex? This brings us to the paradox already hinted at. As the consumption of food not only literally but also figuratively has become progressively more discriminate and thoughtful, at least in theory (if rather obviously not always in practice), the consumption of sex in various forms appears to have become the opposite for a great many people: i.e., progressively more indiscriminate and unthinking.

Several proofs could be offered for such a claim, beginning with any number of statistical studies. Both men and women are far less likely to be sexually inexperienced on their weddings now (if indeed they marry) than they were just a few decades ago. They are also more likely to be experienced in all kinds of ways, including in the use of pornography. Like the example of Jennifer, moreover, their general thoughts about sex become more laissez-faire the further down the age demographic one goes.

Consider as further proof of the dumbing-down of sex the coarseness of popular entertainment, say through a popular advice column on left-leaning Slate magazine called “Dear Prudence” that concerns “manners and morals.” Practically every subject line is window onto a world of cheap, indiscriminate sex, where the only ground rule is apparently that no sexual urge shall ever be discouraged unless it manifestly hurts others — meaning literally. “Should I destroy the erotic video my husband and I have made?” “My boyfriend’s kinky fetish might doom our relationship.” “My husband wants me to abort, and I don’t.” “How do I tell my daughter she’s the result of a sexual assault?” “A friend confessed to a fling with my now-dead husband.” And so on. The mindful vegetarian slogan, “you are what you eat,” has no counterpart in the popular culture today when it comes to sex.

The third and probably most important feature of sex in our time testifying to the ubiquity of appetites fulfilled and indulged indiscriminately is the staggering level of consumption of Internet pornography. As Ross Douthat recently summarized in an essay for the Atlantic, provocatively titled “Is Pornography Adultery?”:

Over the past three decades, the vcr, on-demand cable service, and the Internet have completely overhauled the ways in which people interact with porn. Innovation has piled on innovation, making modern pornography a more immediate, visceral, and personalized experience. Nothing in the long history of erotica compares with the way millions of Americans experience porn today, and our moral intuitions are struggling to catch up.

Statistics too, or at least preliminary ones, bear out just how consequential this erotic novelty is becoming. Pornography is the single most viewed subject online, by men anyway; it is increasingly a significant factor in divorce cases; and it is resulting in any number of cottage industries, from the fields of therapy to law to academia, as society’s leading cultural institutions strive to measure and cope with its impact.2

This junk sex shares all the defining features of junk food. It is produced and consumed by people who do not know one another. It is disdained by those who believe they have access to more authentic experience or “healthier” options. Internet pornography is further widely said — right now, in its relatively early years — to be harmless, much as few people thought little of the ills to come through convenient prepared food when it first appeared; and evidence is also beginning to emerge about compulsive pornography consumption, as it did slowly but surely in the case of compulsive packaged food consumption, that this laissez-faire judgment is wrong.3

This brings us to another similarity between junk sex and junk food: People are furtive about both, and many feel guilty about their pursuit and indulgence of each. And those who consume large amounts of both are also typically self-deceptive, too: i.e., they underestimate just how much they do it and deny its ill effects on the rest of their lives. In sum, to compare junk food to junk sex is to realize that they have become virtually interchangeable vices — even if many people who do not put “sex” in the category of vice will readily do so with food.

At this point, the impatient reader will interject that something else — something understandable and anodyne — is driving the increasing attention to food in our day: namely, the fact that we have learned much more than humans used to know about the importance of a proper diet to health and longevity. And this is surely a point borne out by the facts, too. One attraction of macrobiotics, for example, is its promise to reduce the risks of cancer. The fall in cholesterol that attends a true vegan or vegetarian diet is another example. Manifestly, one reason that people today are so much more discriminating about food is that decades of recent research have taught us that diet has more potent effects than Betty and her friends understood, and can be bad for you or good for you in ways not enumerated before.

All that is true, but then the question is this: Why aren’t more people doing the same with sex?

For here we come to the most fascinating turn of all. One cannot answer the question by arguing that there is no such empirical news about indiscriminately pursued sex and how it can be good or bad for you; to the contrary, there is, and lots of it. After all, several decades of empirical research — which also did not exist before — have demonstrated that the sexual revolution, too, has had consequences, and that many of them have redounded to the detriment of a sexually liberationist ethic.

Married, monogamous people are more likely to be happy. They live longer. These effects are particularly evident for men. Divorced men in particular and conversely face health risks — including heightened drug use and alcoholism — that married men do not. Married men also work more and save more, and married households not surprisingly trump other households in income. Divorce, by contrast, is often a financial catastrophe for a family, particularly the women and children in it. So is illegitimacy typically a financial disaster.

By any number of measures, moreover, nontraditional sexual morality — and the fallout from it — is detrimental to the well-being of one specifically vulnerable subset: children. Children from broken homes are at risk for all kinds of behavioral, psychological, educational, and other problems that children from intact homes are not. Children from fatherless homes are far more likely to end up in prison than are those who grew up with both biological parents. Girls growing up without a biological father are far more likely to suffer physical or sexual abuse. Girls and boys, numerous sources also show, are adversely affected by family breakup into adulthood, and have higher risks than children from intact homes of repeating the pattern of breakup themselves.

This recital touches only the periphery of the empirical record now being assembled about the costs of laissez-faire sex to American society — a record made all the more interesting by the fact that it could not have been foreseen back when sexual liberationism seemed merely synonymous with the removal of some seemingly inexplicable old stigmas. Today, however, two generations of social science replete with studies, surveys, and regression analyses galore stand between the Moynihan Report and what we know now, and the overall weight of its findings is clear. The sexual revolution — meaning the widespread extension of sex outside of marriage and frequently outside commitment of any kind — has had negative effects on many people, chiefly the most vulnerable; and it has also had clear financial costs to society at large. And this is true not only in the obvious ways, like the spread of aids and other stds, but also in other ways affecting human well-being, beginning but not ending with those enumerated above.

The question raised by this record is not why some people changed their habits and ideas when faced with compelling new facts about food and quality of life. It is rather why more people have not done the same about sex.

The mindless shift

When friedrich nietzschewrote longingly of the “transvaluation of all values,” he meant the hoped-for restoration of sexuality to its proper place as a celebrated, morally neutral life force. He could not possibly have foreseen our world: one in which sex would indeed become “morally neutral” in the eyes of a great many people — even as food would come to replace it as source of moral authority.4

Nevertheless, events have proven Nietzsche wrong about his wider hope that men and women of the future would simply enjoy the benefits of free sex without any attendant seismic shifts. For there may in fact be no such thing as a destigmatization of sex simplicitur, as the events outlined in this essay suggest. The rise of a recognizably Kantian, morally universalizable code concerning food — beginning with the international vegetarian movement of the last century and proceeding with increasing moral fervor into our own times via macrobiotics, veganism/vegetarianism, and European codes of terroir — has paralleled exactly the waning of a universally accepted sexual code in the Western world during these same years.

Who can doubt that the two trends are related? Unable or unwilling (or both) to impose rules on sex at a time when it is easier to pursue it than ever before, yet equally unwilling to dispense altogether with a universal moral code that he would have bind society against the problems created by exactly that pursuit, modern man (and woman) has apparently performed his own act of transubstantiation. He has taken longstanding morality about sex, and substituted it onto food. The all-you-can-eat buffet is now stigmatized; the sexual smorgasbord is not.

In the end, it is hard to avoid the conclusion that the rules being drawn around food receive some force from the fact that people are uncomfortable with how far the sexual revolution has gone — and not knowing what to do about it, they turn for increasing consolation to mining morality out of what they eat.

So what does it finally mean to have a civilization puritanical about food, and licentious about sex? In this sense, Nietzsche’s fabled madman came not too late, but too early — too early to have seen the empirical library that would be amassed from the mid- twenty-first century on, testifying to the problematic social, emotional, and even financial nature of exactly the solution he sought.

It is a curious coda that this transvaluation should not be applauded by the liberationist heirs of Nietzsche, even as their day in the sun seems to have come. According to them, after all, consensual sex is simply what comes naturally, and ought therefore to be judged value-free. But as the contemporary history outlined in this essay goes to show, the same can be said of overeating — and overeating is something that today’s society is manifestly embarked on re-stigmatizing. It may be doing so for very different reasons than the condemnations of gluttony outlined by the likes of Gregory the Great and St. Thomas Aquinas. But if indiscriminate sex can also have a negative impact — and not just in the obvious sense of disease, but in the other aspects of psyche and well-being now being written into the empirical record of the sexual revolution — then indiscriminate sex may be judged to need reining in, too.

So if there is a moral to this curious transvaluation, it would seem to be that the norms society imposes on itself in pursuit of its own self-protection do not wholly disappear, but rather mutate and move on, sometimes in curious guises. Far-fetched though it seems at the moment, where mindless food is today, mindless sex — in light of the growing empirical record of its own unleashing — may yet again be tomorrow.


Mary Eberstadt is a research fellow at the Hoover Institution and consulting editor to Policy Review.

1 As defined by the International Vegetarian Union, a vegetarian eats no animals but may eat eggs and dairy (and is then an ovo-lacto vegetarian). A pescetarian is a vegetarian who allows the consumption of fish. A vegan excludes both animals and animal products from his diet, including honey. Vegetarians and vegans can be further refined into numerous other categories — fruitarian, Halal vegetarian, and so on. The terminological complexity here only amplifies the point that food now attracts the taxonomical energies once devoted to, say, metaphysics.

2 For a general discussion, see Pamela Paul, Pornified: How Pornography is Transforming Our Lives, Our Relationships, and Our Families (Times Books, 2005).

3 For clinical accounts of the evidence of harm, see, for example, Ana J. Bridges, “Pornography’s Effects on Interpersonal Relationships,” and Jill C. Manning, “The Impact of Pornography on Women,” papers presented to a conference on “The Social Costs of Pornography,” Princeton University (December 2008). For further information and for pre-consultation drafts of these papers, see http://www.winst.org/family_marriage_and_democracy/social_costs_of_pornography/consultation2008.php (accessed January 7, 2008). The papers also include an interesting econometric assessment of what is spent to avoid or recover from pornography addiction: Kirk Doran, “The Economics of Pornography.”

4 Interestingly, Nietzsche does appear to have foreseen the universalizability of vegetarianism, writing in the 1870s, “I believe that the vegetarians, with their prescription to eat less and more simply, are of more use than all the new moral systems taken together. . . . There is no doubt that the future educators of mankind will also prescribe a stricter diet.” Also interesting, Adolf Hitler — whose own vegetarianism appears to have been adopted because of Wagner’s (Wagner in turn had been convinced by the sometime vegetarian Nietzsche) — reportedly remarked in 1941 that “there’s one thing I can predict to eaters of meat: the world of the future will be vegetarian.”

Light Cars Are Dangerous Cars. And other unintended consequences of strict fuel-economy standards.

[Light Cars Are Dangerous Cars] David Gothard

Is Pornography the New Tobacco? Another curious reversal in moralizing

Imagine a substance that is relatively new in the public square, but by now so ubiquitous in your society that a great many people find its presence unremarkable. Day in and day out, your own encounters with this substance, whether direct or indirect, are legion. Your exposure is so constant that it rarely even occurs to you to wonder what life might be like without it.

In fact, so common is this substance that you take the status quo for granted, though you’re aware that certain people disagree. A noisy minority of Americans firmly opposes its consumption, and these neo-Puritans try routinely to alert the public to what they claim to be its dangers and risks. Despite this occasional resistance, however, you — like many other people of your time — continue to regard this substance with relative equanimity. You may or may not consume the thing yourself, but even if you don’t, you can’t much see the point of interfering with anyone else’s doing it. Why bother? After all, that particular genie’s out of the bottle.

The scenario sketched in these paragraphs captures two very different moments in recent American history. One is the early 1960s, exactly the moment when tobacco is ubiquitous, roundly defended by interested parties, and widely accepted as an inevitable social fact — and is about to be propelled over the cliff of respectability and down the other side by the surgeon general’s famous 1964 “Report on Smoking and Health.” The resulting social turnaround, though taking decades and unfolding still, has nevertheless been nothing short of remarkable. In 1950, almost half the adult American population smoked; by 2004, just over a fifth did. Though still in common use and still legally available, cigarettes somehow went from being widely consumed and accepted throughout the Western world to nearly universally discouraged and stigmatized — all in the course of a few decades.

Pornography is the single most searched-for item on the internet and also the most profitable.

The other moment in time captured by the opening description is our own, except that the substance under discussion this time around is not tobacco, but pornography — especially internet pornography, which today is just about as ubiquitous, as roundly defended by interested parties, and as widely accepted as an inevitable social fact as smoking was 50-odd years ago.

The ubiquity is plain. Pornography is the single most searched-for item on the internet and also the most profitable. It is referred to knowingly, whether explicitly or with a wink and a nod, in more public venues than one can possibly enumerate — including on phones and in video games and popular music, in comic books and on skateboards, among other areas of juvenile culture. Even the more “serious” quarters of the internet, those devoted to news and politics and general-interest blogs, are riddled with knowing references to pornography. As the protagonist of the recently chic movie Zack and Miri Make a Porno comments, “It’s all mainstream now.”

Today’s prevailing social consensus about pornography is practically identical to the social consensus about tobacco in 1963: i.e., it is characterized by widespread tolerance, tinged with resignation about the notion that things could ever be otherwise. After all, many people reason, pornography’s not going to go away any time soon. Serious people, including experts, either endorse its use or deny its harms or both. Also, it is widely seen as cool, especially among younger people, and this coveted social status further reduces the already low incentive for making a public issue of it. In addition, many people also say that consumers have a “right” to pornography — possibly even a constitutional right. No wonder so many are laissez-faire about this substance. Given the social and political circumstances arrayed in its favor, what would be the point of objecting?

Such is the apparent consensus of the times, and apart from a minority of opponents it appears very nearly bulletproof — every bit as bulletproof, in fact, as the prevailing laissez-faire public view of smoking did in 1963. In fact, just substitute the word “smoking” for that of “pornography” in the paragraph above, and the result works just as well.

And that is exactly the point of our opening thought experiment. Many people today share the notion that today’s unprecedented levels of pornography consumption are somehow fixed, immutable, a natural expression of (largely but not entirely male) human nature. Even people who deplore pornography seem resigned to its exponentially expanded presence in the culture. This is one genie, most people agree, that is out of the bottle for good.1

But this widely held belief, while understandable, overlooks a critical and perhaps potent fact. The example of tobacco shows that one can indeed take a substance to which many people are powerfully drawn and sharply reduce its consumption via a successful revival of social stigma. What might this transformation imply for today’s unprecedented rates of pornography consumption? Perhaps a great deal. For in one realm after another — as a habit, as an industry, as a battleground for competing ideas of the public good — internet pornography today resembles nothing so much as tobacco circa a half-century ago. Let us begin to count the ways.

Betty, Jennifer, and musical
neo-Puritanism

Pornography and tobacco, everyone can agree, have at least this in common: Both have been on the receiving end of public moralizing ever since their appearance in human society. During the past few decades, however, something particularly interesting has occurred. So far as public opprobrium is concerned, at least in America (and most of the rest of the West), the two substances have essentially changed places. To get a sense of just how drastically the social consensus about each has changed, let us invoke the imaginary examples of Betty, a 30-year-old housewife in 1958; and Jennifer, her 30-year-old granddaughter today.2

Like many of her friends, and also like her husband Barney, Betty smokes cigarettes. She does so unselfconsciously and throughout the day — in the kitchen and most other rooms of the house, during her housecleaning, on the front steps, around the children, in the car, at the movies and in restaurants, even walking down the sidewalk. It’s not the sort of thing she gives much thought to, though when she does she sometimes feels conflicted. For Betty, the issue of tobacco may raise certain questions of expediency (she worries about the money she spends on it). She also wonders from time to time about its possible effect on her health, as people by 1958 are starting to talk about that too.

On the other hand, despite these occasional personal misgivings, Betty does not see smoking as a moral issue in its own right. It is rather, she believes, a matter of individual taste.

Pornography and tobacco have been on the receiving end of public moralizing ever since their appearance in human society.

Now consider Betty’s view of a different substance that is as rare in her own life as cigarettes are plentiful — i.e., pornography. Compared to the generations about to follow her, she really hasn’t seen much of it. On the other hand, neither is she as ignorant of it as the generation before her. Playboy magazine is a few years old in 1958, for example, and the celebrities who take off their clothes in its pages make news whether Betty sees pictures of them or not. One thing she does know is that Barney is more familiar with this kind of material than she is. He and his friends have been known to joke about a couple of stag films they have seen; and Betty once found an issue of Modern Man, a Playboy-like magazine featuring nearly nude celebrities, in Barney’s briefcase. Though she suspects that Barney may harbor a different opinion than she does about it, in general the issue of dirty books or pictures does not worry Betty much. The Comstock Act banning the sending of obscene materials through the mails has just been upheld in a Supreme Court case called Roth v. United States — which fact among others means that in Betty’s world, unlike our own, such materials are still relatively hard to get.

In any event, what little Betty has seen of this material has left a firm impression. She thinks Playboy and its ilk are disgusting. She is, further, a Kantian about her opinion, and extends it to a general moral rule: Pornography, or what she would call “smut,” is morally wrong. She also believes that everyone should feel as she does about it, though obviously many people don’t.

Now consider the very different case of 30-year-old Jennifer today. Jennifer is vehemently opposed to smoking tobacco. The very idea of putting a foreign substance into her lungs disgusts her. She is further a Kantian about her opinion, and extends it to a general rule: Smoking is morally wrong. She also believes that everyone should feel as she does about it, though obviously many people don’t.

Interestingly, it does not occur to Jennifer to hold the rest of her body to the same strict standard as her lungs. Like many other women in her generation, she is both single and sexually experienced in ways that most women of Betty’s generation were not. As part of that experience, Jennifer knows far more than Betty could have about pornography.

Jennifer’s attitude toward pornography is complicated, and similar in some ways to Betty’s itinerant misgivings about tobacco. On the one hand, like Betty, she does not think that this particular substance — in Jennifer’s case, pornography — poses any genuine moral issue. On the other, again like Betty, when she does stop to think about it she feels conflicted. From time to time, her boyfriend Jason has persuaded Jennifer into watching some together on the internet. On the outside, Jennifer goes along with this gracefully enough. On the inside, though, she is not so sure she likes it — more precisely, that she likes Jason liking it. One thing she is certain of is that Jason knows more about pornography than she does. She has more than once caught him unawares while he was watching it, and she’s overheard allusions to it among his friends.

Jennifer’s attitude toward pornography is complicated, and similar to Betty’s itinerant misgivings about tobacco.

Even so, and despite her occasional misgivings, about pornography as such Jennifer has the standard-issue generational opinion of her time. She is not a Kantian about it. She has her own personal likes and dislikes; she assumes everyone else does too. In sum, she does not think that pornography, when made by and for consenting adults, is morally wrong. She thinks it is a matter of individual taste.

It’s important to understand just how complete the social turnaround on these two substances has been. Betty would never dream of putting even a few minutes of internet pornography as we now know it before her eyes. She would feel degraded, polluted, even sick. To the extent that she has ever even thought about it, she thinks that pornography is morally wrong, and that the people who create it are borderline evil.

Jennifer, on the other hand, may not greet pornography with quite the gusto that her boyfriend does. But she has no such passionate feelings about it as Betty would, let alone any Kantian impulse to make a sweeping moral claim about it. But Jennifer would never dream of putting a cigarette into her mouth. She would feel degraded, polluted, even sick. She thinks that tobacco is morally wrong, and that the people who create it are borderline evil.

The imaginary examples of Betty and Jennifer demonstrate the full turn society has taken in the past 50 years with regard to these two powerfully alluring substances, tobacco and pornography. Yesterday, smoking was considered unremarkable in a moral sense, whereas pornography was widely considered disgusting and wrong — including even by people who consumed it. Today, as a general rule, just the reverse is true. Now it is pornography that is widely (though not universally) said to be value-free, whereas smoking is widely considered disgusting and wrong — including even by many smokers.

I am not suggesting that this reversal has any causal link — that tobacco is any way “down” because pornography is “up,” or vice versa. Nor am I minimizing the moral dimension of pornography as such. But the examples of Betty and Jennifer show us something unexpected and telling: The public moral status of tobacco half a century ago is strikingly similar to that of pornography today.

Distinctions with a difference

Before any impatient readers overthink our central analogy and race to disagree, let us state the obvious here: The examples of Betty and Jennifer also help to illuminate some critical ways in which pornography is not like tobacco.

Most obviously, pornography excites sexual desire and tobacco does not. For that reason, pornography has been condemned as even tobacco has not by Judaism, Christianity, and Islam alike. As a corollary, because it excites desire, pornography is almost always consumed in private. This privacy requirement, though not exactly universal, is nonetheless a characteristic feature of pornography consumption, and of nearly all internet pornography consumption. Consider as proof the fact that individuals, even those most ardent in their defense of pornography, almost never watch it with someone else present unless that person is also participating in watching.

Equally obviously, of course, tobacco — unlike pornography — routinely causes physical harm. (This does not mean the harm of smoking was always and everywhere obvious; quite the contrary, as we’ll see below.) The question of whether pornography may cause indirect physical harm — via inciting some individuals to sexual assault, say, or giving other people ideas about unsafe sexual practices that they then imitate — remains hotly disputed by therapists and other experts, and seems unlikely to be settled any time soon. Even if it is, though, the obvious point remains that tobacco can literally and directly kill.

Third, the business of pornography differs in certain critical ways from the business of tobacco. In particular, Big Porn is far more diffuse than was Big Tobacco. The latter consisted in the main of publicly-traded companies marketing a single and easily identifiable product, cigarettes; whereas the pornography trade includes many amateur manufacturers (the equivalent of yesterday’s roll-your-own smokers, perhaps) as well as innumerable entrepreneurs of the mom-and-pop variety.

Fourth, tobacco yesterday and pornography today operate in different political environments. In particular, tobacco enjoyed political protection for centuries thanks to tobacco-growing states and their clout, whereas pornography has not yet achieved such entrenched political support. I say “yet” because that political picture may be changing; both pornographers and those who defend the industry appear to be in the ascendant now, not only socially but also politically as obscenity laws have become progressively harder to prosecute. Even so, pornography will have a harder time garnering public support from the likes of Congress than tobacco ever did. Even in our “pornified” time, many millions of Americans continue to oppose pornography for moral and religious reasons.

The news is not that pornography and tobacco are different substances; we can all think of ways in which that much is true. The news is rather that two substances that do differ so much can play such similar social roles.

The question of “harm”

Consider, for example, the question of harm. Today, of course, there is no disputing that smoking can be harmful to one’s health. Yet to point to the consensus of today is to obscure the bitter debate that preceded it. The question of whether smoking does cause harm was disputed by many people, and especially by the tobacco industry, throughout much of the 20th century.

Moreover, although the companies had an obvious economic interest in contesting the claim of harm, they were hardly the sole interested parties. Plainly, one reason the issue of harm took so long to settle is that a great many people — especially smokers — had reasons of their own for resisting the empirical evidence: Because of their desire to continue consuming cigarettes, many denied or minimized tobacco’s risks.

This harm-minimizing synergy between producer and consumer is one more factor suggesting that internet pornography may stand in the same situation today as tobacco in the decades before the surgeon general’s report. That is to say, producers in the pornography industry have a vested interest in denying that their product causes harm, and they are aided in this effort, however unwittingly, by consumers who have reasons of their own for wanting this to be true.

Despite that synergy, however, there is evidence that pornography does cause harm to at least some people. Consider, for example, its apparent widespread interference in the workplace. According to a 2007 survey by the American Management Association and the ePolicy Journal, 65 percent of corporations now use pornography-detecting software, up from 40 percent in 2001. According to that same study, fully 84 percent of the 30 percent of bosses who said they fired someone for internet misuse cited pornography as the reason why. These facts alone strongly suggests that pornography consumption is both compromising at least some office work on a large scale, and also becoming a risk factor for at least some employees in job loss.

Indirect evidence from other sources, such as divorce cases and reports by clergy and therapists, also suggest that pornography can cause harm. Consider the increasing role played by internet pornography in divorce proceedings. According to a meeting of the American Academy of Matrimonial Lawyers, for example, 62 percent of the 350 attendees said that the internet had been a significant factor in cases handled that year — and that was in 2002, well behind today’s levels of pornography consumption. Numerous pastors and priests and ministers and therapists have reported that pornography use is now the leading cause of marital trouble and breakup they encounter as counselors.3 If we accept that marital breakup itself causes distress to both parties as well as to any children involved, then pornography’s potential cast of victims appears to widen significantly by virtue of that fact alone.

Some will go out of their way to avoid encountering pornography, including by paying for software that blocks it.

Third, the claim that pornography causes harm to at least some users can be also be inferred from the fact that some people will go out of their way to avoid encountering pornography, including by paying for software that blocks it. In this way at least some potential consumers signal tacitly their own decision that pornography is potentially injurious — much the same way as the millions who have joined programs to quit smoking, often at their own expense, have signaled their own consumer view that the substance they want to avoid is injurious.

Fourth, it is important to understand that the debate over “harm” is shaped by interested corporate parties and others. Pornography interests today, like tobacco interests, actively enlist the testimony of “experts” who defend their product by arguing a familiar line: that no one has definitively proven that their products can cause “harm.”

This was, of course, exactly the petard on which Big Tobacco was eventually hoist — but only after many years and many dollars went into subsidizing experts demanding an ever-higher standard of causal proof of harm. A similar strategy appears to be the pornography industry’s today. The website of the Free Speech Coalition, for example — the main lobbying arm of the pornography industry — features under “Resources” a number of documents disputing the critics of pornography on the same kinds of grounds that tobacco lobbyists invoked yesterday: i.e., that it hasn’t been definitively “proven” that the product causes harm. Consider this sample, from a paper by a psychologist disputing “The Science Behind Pornography Addiction”:

In summary, before rushing to the judgment that pornography is addicting, we must take note of the following: So-called sexual addiction may be nothing more than learned behavior that can be unlearned; labels such as “sex addict” may tell us more about society’s prejudices and the therapist doing the labeling than the client; scientists who have undertaken scientifically rigorous studies of exposure to sex materials report that despite high levels of exposure to pornography in venues such as the Internet, few negative effects are observed.4

Substitute the word “nicotine” for the sexual ones, and there stands an iconic distillation of the cigarette industry’s argument on its own behalf — an argument, to repeat again a point worth remembering, that Big Tobacco finally lost in the public square.

The Free Speech Coalition website abounds in other ways with language reminiscent of the tobacco industry’s defense of itself half a century ago. It includes the same kind of references to constitutional freedom, the same insistence that addiction to its product is a “myth,” and the same expressed concern about the necessity of keeping its product away from youth (though the reason why is never explained). In these representative ways, pornography as an object of dispute in the public square can be argued once more to closely resemble tobacco 50 years ago.

The consumer perspective

Now let us turn from the debate over harm to the reality of consumption. As products intended for the mass market, tobacco and internet pornography share some interesting features. Both are cheap to produce in volume and relatively easy to export, including globally. Both also share a bundle of features having to do with their related consumer psychologies.

For one thing, both tobacco and internet pornography exert similar influences over the chronic consumer. Most notably, both can lead to dependence and — some therapists say — outright addiction.5

As noted earlier, practically no one today would dispute that cigarette smoking can be addictive, at least for some people. By contrast and as noted already, the idea that internet pornography might also cause dependence and addiction is passionately disputed, at least by the pornography industry. Yet surely the addictive character of pornography is suggested by at least this much: Consumers of pornography and consumers of tobacco explain their consumption in similar ways. Both typically develop rationalizations of their habits, or what psychologists call “permission-giving beliefs.”

Thus, for example, “everybody does it” is one such belief common to tobacco users yesterday and to pornography consumers today, and common too among those who justify pornography in the public square. “At least I’m not consuming something worse” is another such permission-giving behavior tobacco and pornography have in common. According to Pamela Paul, who interviewed 250 pornography consumers for her 2005 book Pornified: How Pornography is Transforming Our Lives, Our Relationships, and Our Families, the idea that pornography is just pictures and not “real” sex was a commonly cited rationalization for their consumption — much as many smokers of yesteryear claimed that at least their drug of choice, unlike alcohol or marijuana, didn’t interfere with their minds or personal lives.

Yet another similar permission-giving belief common to the consumption of both substances is that “using this substance [cigarettes, pornography] keeps me from doing something worse.” In the case of cigarettes, for example, many people justified their use by reference to nicotine’s calming effect; and tobacco companies likewise encouraged that defense. As an executive of Philip Morris once remarked,

What do you think smokers would do if they didn’t smoke? You get some pleasure from it, and you also get some other beneficial things, such as stress relief. Nobody knows what you’d turn to if you didn’t smoke. Maybe you’d beat your wife. Maybe you’d drive cars fast. Who knows what the hell you’d do.6

Many people today defend pornography along similar lines. Consider the argument arising from time to time that sex crimes in some places have apparently decreased alongside the rise in internet pornography use. Consider also the resort in both cases to the permission-giving idea that “I’m not affecting anyone but myself.”

Finally, just as pornography and tobacco are both explained by users at the “micro” level with nearly identical rationales, so have both been defended in the public square on nearly identical “macro” grounds: consumer rights.

For example, when advocate Wendy McElroy — author of XXX: A Woman’s Right to Pornography — says, “The issue at stake in the pornography debate is nothing less than the age-old conflict between individual freedom and social control,” she is framing the issue of pornography consumption in exactly the way smoking was framed by those who defended it — not as an aesthetic, moral, psychological, or social issue, but as a question of individual right.

On the flip side of the consumer coin, the denial that the product in question causes harm is also nearly identical. A spokesman for the British Libertarian Alliance, for example, argues on behalf of pornography consumption thus: “There is no proven connection between pornography and sexual violence. There have been dozens of reputable studies. Not one has shown any connection.” Substitute the words “smoking and lung cancer” in this frequently reiterated defense, of course, and there stands the core argument wielded by the tobacco industry over the decades.

Big Porn and Big Tobacco

This mention of the industry brings us to one more set of similarities: the corporate ones, among them consumer recruitment techniques, consumer psychology, philosophical defenses of the product, and corporate philanthropy and influence-peddling.

First, both industries operate in a similar fashion. To quote Pamela Paul once more, “porn may be the ultimate capitalist enterprise: low costs; large profit margins; a cheap labor force, readily available abroad if the home supply fails to satisfy; a broad-based market with easily identifiable target niches; multiple channels of distribution.” Substitute “tobacco” for “porn,” and the sentence works pretty well as a description of the tobacco industry (for “a cheap labor force,” substitute “an abundant supply of raw material”).

Second, both industries have faced similar demographic challenges and opportunities. Most significant and intriguing, both have had to confront a market imbalance in a crucial demographic — women — and have devised similar strategies for addressing it.

Up until the 1950s, cigarette consumption was far higher among men than among women. The industry’s desire to capture the underdeveloped female market led to several imaginative campaigns to increase the level of smoking via new graphics and colors and above all via pitches tailored to a female consumer. There followed a series of industry marketing triumphs, among them the breakthrough of Lucky Brand — the first cigarettes targeted for the female audience, in the 1920s — and the later success of Marlboro, which was initially pitched to the female market because its colors matched the red then popular as a nail color. Later campaigns included Philip Morris’s in the 1960s with Virginia Slims, marketed with the slogans, “You’ve come a long way baby” and “it’s a woman thing.” Finally, in addition to trying to lure women to “female” brands, the industry also recognized “dual brand” loyalty, or loyalty to brands (like Marlboro) smoked by men as well as women, particularly in the younger demographic.

A similar market gender imbalance faces internet pornographers today, and the industry is addressing it with much the same set of strategies. Contemplating the far higher levels of pornography consumption among men, marketers now aggressively target female consumers with gender-tailored bait ranging from softer-core “erotica” focus-tested on women to corporate deals involving new websites, chat rooms, and other media outreach targeting the women.

Most important, and also like tobacco yesterday, Big Porn today further explicitly links its product pitch to the image of the modern, liberated, cool woman. In The Cigarette Century, a Pulitzer-Prize winning history of tobacco cited earlier, Allan M. Brandt summarizes the campaigns to create female smokers as follows:

Smoking for women, in this crucial phase of successful recruitment, became part and parcel of the good life as conceived by the American consumer culture and explicitly represented in advertising campaigns. The effectiveness of these campaigns was heightened and reinforced by public relations efforts to create a positive environment for the new images. Together, the ad campaigns and the pr promoted a product and a behavior that now possessed specific and appealing social meanings of glamour, beauty, autonomy, and equality.

Similar invocations of “autonomy” and “equality” are pitched to today’s women by marketers of pornography. In fact, even before the birth of the internet, a previous generation of industry entrepreneurs was already trying to break into the female market using “equality” and “liberation” as lures. Thus Playgirl magazine, which debuted in 1973 as the first magazine for women showing full frontal male nudity, pitched itself to “today’s liberated, independent, self-aware, sensual woman.” Similarly, as a pornographic film producer told span class="italics">Time magazine in 1987, her movies “stressed equality and the idea that sex was for both women and men, not just men having sex with women.”

In sum, women’s liberation has been used in the attempt to sell women on pornography in much the same fashion as it was used to sell women on cigarettes beginning almost a century ago. Feminists often echo this theme themselves in their roaming defenses of the newer product. No less an authority than Betty Friedan, for example, endorsed the book Defending Pornography by aclu President Nadine Strossen — with the notion that “free expression is an essential foundation for women’s liberty, equality and security.”

Pornography also shares another strategy with tobacco for selling to women: i.e., by involving men. In an interview in 2007, for example, Playboy’s editorial director, when asked whether the magazine “see[s] women as a potential area of growth for more tv ventures,” said, “I love the whole modern sense of female sexiness. . . . yes, women are ready for explicit language and depictions of sex — but we feel we’re best at crafting that material in the context of a shared experience.” Getting the boyfriend to get the girlfriend to experience the product, in the hopes of inducing a shared brand loyalty: This is how some female consumers of tobacco were brought into a market imbalanced by gender, in a process dubbed “dual branding” by the companies.

Third, Big Porn’s forays into philanthropy track those of Big Tobacco in several interesting respects. For many years, as is widely known today, tobacco companies sought to win public favor and offset public opprobrium by high-profile donations — the arts, education, and youth programs especially. Over time, however, these efforts went from being unremarked upon to being cynically viewed by a public that increasingly saw them for what they were: self-interested philanthropy designed to offset a problematic product.

Today’s corporate giving by companies that earn their bread through pornography is almost wholly unremarked upon, just as Big Tobacco’s was yesterday. Yet if there was an irony involved in spending money on education programs while purveying an arguably problematic product — as the public largely decided there was in the case of tobacco — there is surely at least as much irony in some of the charities for which Big Porn today goes unnoticed.

Pornography also shares another strategy with tobacco for selling to women: i.e., by involving men.

One worldwide purveyor of “adult products,” for example, boasts of having provided “millions of men and women with family health and hiv/aids prevention programs in Africa, Asia and Latin America” and promises customers that their “purchases help people in Africa, Asia and Latin America create a better life.” A different charity called Eddie’s Kids, run by a major pornography distributor (and convicted felon), gives sports tickets to poor children and boasts of having worked with “the Salvation Army, the Campfire Boys and Girls of America, the L.A. Boys and Girls Clubs,” and a number of Christian organizations, including Catholic Charities.

Helping kids is a common refrain. In 2007, the Playboy Mansion hosted a charity fundraiser boasting numerous stars and athletes to benefit the Maddbacker Foundation, whose mission is “to enrich young people’s lives by instilling in them the importance of education, while also bringing them outstanding role-models in sports and entertainment to inspire and motivate them to be their best.” It also raised money for the Hunter care Foundation, which was founded by a pornography performer to “provide psychological and financial support to families of adult entertainers in the event of severe and catastrophic illness and the associated medical bills.”

Like Big Tobacco, Big Porn obviously seeks several purposes through such philanthropy: to reform its public image from smut to something more wholesome; to associate pornography in the public mind — somehow — with the idea of benefiting the young; and, of course, to engage in what might be called surreptitious advertising, as did the cigarette makers of yesterday with their own largess.

Also like those cigarette makers, pornographers seek to subsidize public ideas that will make the world safer for their product. The money flowing to various libertarian organizations from the X-rated industry is a matter of public record. This is not to suggest anything nefarious — though it is interesting to note that in retrospect, a great many people think of Big Tobacco’s philanthropy as just that. But the lack of comment on such associations involving pornography does underline that society is currently adopting a different conflict-of-interest standard for the pornography industry than it does for cigarette makers.

The Playboy Foundation seeks similarly to influence the climate of ideas via philanthropy. One of its avenues is grants to non-profits involved in “fighting censorship” and “researching sexuality.” It also bestows $10,000 “Hefner First Amendment Awards” under a distinguished panel of judges drawn from the highest reaches of academia and public organizations.7 In 2008 the foundation also announced the creation of an annual $25,000 “Freedom of Expression Award.” Since 1965, according to the foundation’s director, it has disbursed $20 million in grants and in-kind contributions “to organizations concerned with First Amendment freedoms, civil liberties and social justice.”

In all these ways, pornography purveyors seem to follow the philanthropic trail of yesterday’s tobacco industry. As Richard Kluger noted in another recent history called Ashes to Ashes: America’s Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris, the tobacco industry

counterattacked [its critics] broadly by declaring smoking to be a civil and human right that the cigarette-haters were out to crush. . . . the industry called out for tolerance of their customers’ lifestyle preferences and “individual choice” — a thinly coded pitch to ally smokers with other abused minorities and casting smoking control advocates as bullies, not just busybodies and killjoys.8

Also like tobacco before it, the pornography industry makes inroads into one specific and perhaps problematic demographic: kids. mtv, for example, recently announced the launch of a Stan Lee-Hugh Hefner collaboration called Hef’s Superbunnies, a cartoon featuring Playboy bunnies. Numerous games available on xbox and PlayStation feature pornographic themes, including those that lack an “Adult” rating.

There are also the forays that the pornography industry enjoys into the hip-hop culture, another genre popular among some adolescents and recognized by many children. In 2001 Snoop Dogg became the first major hip-hop entertainer to preside over a feature-length commercial pornography video. Many related ventures have hit the market since. “The fresh music,” in the words of the president of Video Team, which released a video called “Lil Jon and the East Side Boyz American Sex Series,” “brings people who are primarily fans of hip-hop to the adult genre. We get a lot of customers that we might not otherwise get.”9

These and other ventures into the youth market are among the ways in which Big Porn seems to be following, unbidden, some of Big Tobacco’s historical scripts. When the industry piously denounces child pornography, one hears echoes of the many tobacco company avowals against teenage smoking. When it drapes its product in the First Amendment, similar echoes from yesterday about a constitutional “right” to smoke abound. When it depicts its foes as simple-minded Puritans intent on depriving the rest of the world of innocent pleasure, the pornography industry sounds exactly like cigarette executives of yesterday.

Whether in its philanthropy or its edgy marketing to juveniles, its use of celebrities or its march beneath the banner of the First Amendment, the pornography industry’s corporate hope seems identical to what tobacco’s was yesterday: to influence public opinion toward the normalization and social acceptance of its product.

Politics gone wild?

The real wild card in comparing pornography today and tobacco yesterday can be summarized in a single word: politics.

Unlike tobacco, which was traditionally defended by a coalition of libertarians and politicians from conservative tobacco-growing Southern states, pornography’s most prominent defenders in the public sphere — including its industry spokesmen — associate themselves with the progressive wing of Democratic Party politics. It is hard to imagine Henry Waxman, for example — one of the most voracious elected officials in pursuit of the tobacco companies — adopting any similar animus toward Big Pornography. It is equally hard to imagine the Obama administration taking much of an interest in prosecuting obscenity — if indeed its members even believe that obscenity as such can exist. The recent ascension to the No. 2 slot in the Justice Department of a lawyer who in private practice had numerous times defended Playboy, Penthouse, the largest distributor of pornographic videos, and other pornographers just emphasizes the point.

Even so, the current ideological consensus binding liberal Democrats and feminists to civil libertarians and pornography money may prove in retrospect to be more tenuous than its current partners understand. In particular, the libertarian defense of internet pornography that has been ratified by some leading feminists would appear to be on a collision course with the empirical reality of pornography’s harms. Just as secondhand smoke finally shattered the “so-what?” social consensus about tobacco, so might the potential harms to others — marriages, jobs, and relationships disrupted; loved ones and children inadvertently exposed — ultimately threaten to deep-six the current “so-what?” consensus about pornography.

Almost everyone today thinks that the public-health campaign against smoking was worth it. This includes many who resented it at the time, and even some people who still smoke. That is the real, and deepest, measure of the victory of the anti-smoking campaign. Whatever their personal feelings about that campaign yesterday, just about everyone today would agree that tomorrow’s generation of kids — at least, of American kids — will be better off for not smoking at the same rates that many of their parents and grandparents did.

For similar reasons, what seems unremarkable today — accepting pornography industry money for one’s charity, say, or serving as judges on Big Porn’s award committees, or as “experts” on behalf of its claim that the product does not create addiction or dependency — may seem unreal, and perhaps even noxious, tomorrow. As a corollary, the psychologists and other experts on whom Big Porn depends today may yet live to see their efforts reviled by a future public — just as many people who once aided the tobacco industry, whether paid or not, are viewed unfavorably through contemporary eyes. Such a turnaround consensus against internet pornography may seem a long way off in 2009. But then again, so did our own “neo-puritanical” anti-tobacco world to the smokers of 1964.

None of this is to say that much will happen overnight to current levels of internet pornography consumption, or even that such consumption has reached its peak. The stigmatization, de-stigmatization, and re-stigmatization of behaviors moves slowly compared to the rhythms of any individual, even any given chain of generations. Even so, and despite today’s sophisticated consensus about the harmlessness of internet pornography, it is not hard to imagine a future consensus that casts a far colder eye on that substance than does our own — including for reasons that we in 2009 are only just beginning to understand.


Mary Eberstadt is a research fellow at the Hoover Institution and consulting editor to Policy Review.

1 Time magazine reporter Pamela Paul, in her 2005 book Pornified, writes that our culture has become just that.

2 For more on Betty and Jennifer, see “Is Food the New Sex?,” Policy Review153 (February & March 2009).

3 See particularly the writings of Albert C. Mohler, president of the Southern Baptist Theological Seminary, emphasizing the importance of pornography in today’s pastoral care, available at http://www.albertmohler.com/ (this and subsequent online references accessed March 17, 2009).

4 http://www.freespeechcoalition.com/

5 See, for example, Norman Doidge, a psychoanalyst from Columbia University who treats addicted patients and argues that internet pornography creates a “neo-sexuality”: “Acquiring Tastes and Loves: What Neurolasticity Teaches Us About Sexual Attraction and Love,” in a forthcoming volume from the Witherspoon Institute following its December 2008 conference on “The Social Costs of Pornography.”

6 Quoted in Allan M. Brandt, The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product that Defined America (Basic Books, 2007), 430.

7 Last year, for example, these included David M. Rubin, Dean of the S.I. Newhouse School of Public Communications at Syracuse University; Geoffrey Stone, Edward H. Levi Distinguished Service Professor at University of Chicago Law School; and Nadine Strossen, President of the American Civil Liberties Union and Professor of Law at New York Law School.

8 Richard Kluger, Ashes to Ashes: America’s Hundred-Year Cigarette War, the Public Health, and the Unabashed Triumph of Philip Morris (Random House, 1997), 681.

9 Martin Edlund, “Music: Hip-hop’s Crossover to The Adult Aisle,” New York Times (March 7, 2004).