Saturday, January 16, 2010

Public relations in the recession; Good news, other firms’ suffering has bolstered the public-relations business

Illustration by Claudio Munoz

THE past year or two has tested the idea that all publicity is good publicity, at least when it comes to business. Undeserved bonuses, plunging share prices and government bail-outs, among other ills, have elicited the ire of the media and public—and created a bonanza for public-relations firms. The recession has increased corporate demand for PR, analysts say, and enhanced the industry’s status. “We used to be the tail on the dog,” says Richard Edelman, the boss of Edelman, the world’s biggest independent PR firm. But now, he continues, PR is “the organising principle” behind many business decisions.

According to data from Veronis Suhler Stevenson (VSS), a private-equity firm, spending on public relations in America grew by more than 4% in 2008 and nearly 3% in 2009 to $3.7 billion. That is remarkable when compared with other forms of marketing. Spending on advertising contracted by nearly 3% in 2008 and by 8% in the past year. PR’s position looks even rosier when word-of-mouth marketing, which includes services that PR firms often manage, such as outreach to bloggers, is included. Spending on such things increased by more than 10% in 2009.

Not all PR firms did as well as IPREX, a global consortium whose revenues increased by 14% last year. Many had to shed jobs, and some estimates show the industry’s overall revenues declining, although not nearly as sharply as those of most of the businesses it serves. According to a survey by StevensGouldPincus, a consulting firm for the communications industry, nearly 64% of participating firms saw revenues slide in 2009 and only 23% saw revenues increase, perhaps because businesses put their faith only in the biggest and most established firms.

PR has done well in part because it is often cheaper than mass advertising campaigns. Its impact, in the form of favourable coverage in the media or online, can also be more easily measured. Moreover, PR firms are beginning to encroach on territory that used to be the domain of advertising firms, a sign of their increasing clout. They used chiefly to pitch story ideas to media outlets and try to get their clients mentioned in newspapers. Now they also dream up and orchestrate live events, web launches and the like. “When you look at advertising versus public relations, it’s not going to be those clearly defined silos,” says Christopher Graves, the boss of Ogilvy Public Relations Worldwide. “It may be indistinguishable at some point where one ends and the other begins.”

PR has also benefited from the changing media landscape. The withering of many traditional media outlets has left fewer journalists from fewer firms covering business. That makes PR doubly important, both for attracting journalists’ attention, and for helping firms bypass old routes altogether and disseminate news by posting press releases on their websites, for example.

The rise of the internet and social media has given PR a big boost. Many big firms have a presence on social-networking sites, such as Facebook and Twitter, overseen by PR staff. PR firms are increasingly called on to track what consumers are saying about their clients online and to respond directly to any negative commentary. When two employees of Domino’s, a pizza chain, uploaded a video of themselves apparently sticking ingredients for dishes they were preparing up their noses, the firm responded by posting a video of its own online, of a senior executive apologising for the incident.

Blow-dried blogs

That sort of content is proliferating. A PR firm called Ketchum helped IBM start a blog about sustainability, complete with posts written by the technology firm’s executives. It also created cartoons on the subject that it uploaded to YouTube. Edelman recently worked with eBay on the launch of a web-only magazine, “The Inside Source”, which provides articles on shopping and tells readers what is selling well on the online retail giant’s website.

VSS forecasts that spending on PR in America will surpass $8 billion by 2013, with much of the growth coming from online projects such as these. According to Miles Nadal, chief executive of MDC Partners, a media holding company, investment in digital PR accelerated during the recession “and will go forward in perpetuity” because clients became more focused on measuring the impact of their efforts. The internet offers various yardsticks, from traffic to cheerleading websites to numbers of Facebook fans, whereas the number of people who see a conventional advertisement is much harder to gauge.

Perhaps the best indication of PR’s growing importance is the attention it is attracting from regulators. They are worried that PR firms do not make it clear enough that they are behind much seemingly independent commentary on blogs and social networks. In October America’s Federal Trade Commission published new guidelines for bloggers, requiring them to disclose whether they had been paid by companies or received free merchandise. Further regulation is likely. But that will not hamper PR’s growth, says Jim Rutherfurd of VSS. After all, companies that fall foul of the rules will need the help of a PR firm.

Thursday, January 14, 2010

Obama lovers vs. the tea-party crew

When you look back over the surges of enthusiasm in the politics of the last two years, you see something like this: The Obama enthusiasts who dominated so much of the 2008 campaign cycle were motivated by style. The tea-party protesters who dominated so much of 2009 were motivated by substance.

Remember those rapturous crowds that swooned at Barack Obama's rhetoric. "We are the change we are seeking," he proclaimed. "We will be able to look back and tell our children" that "this was the moment when the rise of the oceans began to slow and our planet began to heal."

A lot of style there, but not very much substance. A Brookings Institution scholar who produced nothing more than that would soon be looking for a new job.

In retrospect, the Obama enthusiasts seem to have been motivated by a yearning for a rapturous, nuanced leader. Send that terrible tyrant with his tortured sentences and moral certitude back to Texas and install The One in the White House, and all would be well.

The Obama enthusiasts have achieved that goal -- and perhaps it's not surprising that, as polls show, they're not much engaged in the details of the health-care bills or cap-and-trade legislation or looming tax increases and the like. They, or at least most of them, were never much interested in those things anyway.

In contrast, the tea-party protesters, even if many are loud and fractious, are interested in substantive political issues. They decry the dangers of expanding the national debt, increasing government spending and putting government in command of the health-care sector.

Their concerns have basis in fact. The national debt is on a trajectory to double as a percentage of the economy over 10 years, and the Democrats' health-care bills threaten to bend the cost curve up. Higher taxes could choke off economic recovery and keep unemployment up near double-digit rates for years.

Last year's stimulus bill surreptitiously raised the budget baseline for many domestic spending programs and sent money to state and local governments -- a payoff to the public-employee unions who spent more than $100 million to elect Democrats in 2008.

Agree with the tea-party folk or not, these are substantive public-policy issues of fundamental importance.

Or look at other issues on which, as David Brooks notes in The New York Times, Americans have been moving away from positions "associated with the educated class."

The educated class thinks that gun control can reduce crime. But over the last 15 years, crime rates have plummeted thanks to Rudy Giuliani-type police tactics and while 40 states have laws permitting law-abiding citizens to get licenses to carry concealed weapons.

"The educated class believes in global warming," Brooks notes. But ordinary Americans have been noticing that temperatures have not been rising in the last decade as climate scientists' models predicted, and they may have noticed those Climategate e-mails that show how climate scientists have been jiggering the statistics and suppressing opposing views.

On these issues the educated class is faith-based and the ordinary Americans who increasingly reject their views are fact-based, just as the Obama enthusiasts are motivated by style and the tea partiers by substance.

As the educated class bitterly clings to its contempt for the increasing numbers not enlightened enough to share its views, other Americans have noticed, even in the liberal heartland of Massachusetts, where Republican Scott Brown seems on the brink of an upset victory in the special Senate election next Tuesday. That would have reverberations for the educated class an awful lot like that tea party back in 1773.

Michael Barone is senior political analyst for The Washington Examiner.


Read more: http://www.nypost.com/p/news/opinion/opedcolumnists/obama_lovers_vs_the_tea_party_crew_QzipWUNuuODqHKXuz3zzbO#ixzz0ccM5eY3L

Wednesday, January 13, 2010

Is Bono the Most Popular Man in the World?

What should we make of Bono, who uses his immense platform to highlight social justice issues? Is he a hero or a hypocrite?

The money results are in from Pollstar, the concert industry tracking publication, about the financial success of bands touring the United States in 2009. And the numbers are mind-boggling. In just 20 days, U2, led by the compelling front man and world-wide personality brand Bono, brought in $123 million at the box office, selling 1.3 million tickets in huge stadiums in just 16 cities. So each night, the U2 360° concert raked in an average of $7.7 million. If you do the math, that works out to about $95 a ticket (of course, that's before the massive reselling and scalping).

The U.S. tour was but one piece of a larger "360-degrees" global tour that will continue well into 2010, and will likely surpass the $389 million that U2 raked in from its 2005-2007 Vertigo tour, which is second only to the Rolling Stones' "A Bigger Bang" trek. Billboard reports that U2 "toured Europe in July and August, the U.S. in September and October for a total of 40-45 shows this year." There are plans for "more stadiums in America in June and July next year, then August and September in Europe. The trek then tentatively will hit South America in the fall of 2010, for potentially as many as 90-100 shows over the next two years."

Bono and U2 blew other U.S. touring groups out of the water. Theirs was the only tour going over the $100 million mark, as concert revenue increased across the board, despite the recession. It seems that no matter what, music fans will find the dough to hear live music. Second on the Pollstar list was Bruce Springsteen and the E. Street band, which took in almost $95 million, but that was in 58 shows, under $2 million a show compared to the $7.7 mil for U2. Third, if you really want to know, was the irresistible combo of Billy Joel and Elton John, grossing $88 million; the Piano Man meets "Candles in the Wind."

Is there any other human being/band who could attract the kind of attention and money in the U.S. as Bono and U2 did over such a short period of time? The only possibility that comes to mind is the Pope, who of course draws huge crowds to stadiums in his very infrequent visits to the States.

Of course, those people can see the Pope for free. Could the Pope fill 82,000-seat stadiums at almost $100 a head and often much more? I doubt it. But we'll probably never find out, since it would be un-Popelike to charge big bucks.

So, absent any other competitive nominees, I have to conclude that Bono and his three U2 cohorts sit at the pinnacle of global visibility and popularity. Since the Bono brand is wrapped up in political and social messaging, what does U2's popularity mean? Does it translate to the ability to exercise power and create change? What is the relationship between fame and influence? Needless to say, I don't have the answers to those questions, which will be debated for a long time.

On the Front Lines


Thanks to my friend Erin, I was fortunate to see U2 in action at the ancient Rose Bowl in Pasadena, California, in late October and even to be front-row in the stands (a real privilege, I know, and I am humble). I felt the awe of the spectacle. I loved hearing many classic U2 songs. And the show was impressive -- by far the most ambitious construction of a rock concert site, with giant screens and stage innovations designed to blow one's mind. As noted on the band's Web site, "With a cylindrical video system of interlocking LED panels, and a steel structure rising 150 feet from the floor over a massive stage with rotating bridges, the band has truly created a intimate 360 experience for concert goers." The whole shebang reportedly required 200 trucks and some 330 people to construct, and presumably a lot of those millions of dollars were paid out in expenses to produce the monster. Bono probably had more success in putting Americans to work than the TARP funds. But the sheer enormity of the thing also made U2 vulnerable to criticism ... more about that in a second.

The most moving portion of the concert was near the end, when a gaggle of Amnesty International volunteers came onto the stage in a long processional, each holding a mask of Aung San Suu Kyi, the long-imprisoned leader of Burma. The procession was accompanied by a stirring video and exhortations from Bono himself. Freeing Aung San Suu Kyi has been one of U2 and Amnesty's major causes, positioning them at the forefront of international politics while at the same time sadly underscoring their political impotence.

Aung San Suu Kyi has been under house arrest for 19 years, with no end in sight. As Bono says, "Her crime is that if she were to participate in elections, she'd win ... We must not stand by as she is silenced again. Now is the time for the UN and the entire international community to speak with one voice: Free Aung San Suu Kyi." But despite the spotlight shone by Bono, Burma's oppressive regime doesn't seem to be budging. The awareness of many millions of concertgoers has not changed the reality in Burma. True, ridding the world of the brutal military junta is not an easy problem to solve. And not a goal the U.S. has been successful at either, although there is some question as to how hard our government has tried, given China's close relationship with Burma and need for its energy resources.

As for the concert's extravagance, as AlterNet's Vanessa Richmond wrote, "Ironically, U2 is outspoken about their commitment to the environment, but carbon output of their tour this year is far bigger even than Madonna's high-maintenance carbon-heavy tour. U2's carbon emissions will equal that of 90,000 people flying from Dublin to London, and are equivalent of the waste created by 6,500 average British or Irish people in an entire year (equal to leaving a standard 100 watt light bulb on for 159,000 years). To offset this year's carbon emissions, U2 would need to plant 20,118 trees." Before the tour began, "Live Nation, the producers of the U2 360° Tour, confirmed their commitment to producing the largest concert tour in history in an environmentally responsible manner with a goal of balancing the tour's direct carbon footprint through a comprehensive reduction and offset strategy."

I wonder if they are going to plant those 20,118 trees?

U2 has also been criticized for their decision several years back to move their assets to the Netherlands in order to take advantage of the country's lower tax rates; it seemed Bono, a longtime anti-poverty advocate, preferred a more regressive system of taxation when it came to the band's own earnings.

More recently, Bono drew the ire of net neutrality activists with an op-ed that slammed file-sharing and seemed to suggest online content should be policed. Blogger Cory Doctorow had this to say in response, according to BBC News: "If only greed and ignorance could sequester carbon, Bono could FINALLY save the planet."

So in the end what do we make of Bono? He continues his strong alliance with Amnesty International, while his ability to converse with and in some cases convince world leaders to shift policy (on Third World debt for example) is widely recognized ... and publicized. On the other hand, as the London Times noted in 2007, Naomi Klein, "the poster girl of the anti-globalization movement," attacked "the Bono-isation of protests ... which has reduced discussion to a much safer terrain." Klein called Bono's Make Poverty History campaign "the stadium rock model of protest -- there's celebrities and then there's spectators waving their bracelets. It's less dangerous and less powerful [than grassroots street demonstrations]."

Klein has a point. People talking, reading and thinking about change are not as productive as people actually creating change. On the other hand, I don't come to bury Bono. When all is said and done, I'd rather have him up there exhorting the crowd than Mick Jagger or Dave Matthews, for that matter. In the end, Bono is probably a positive force. The more educated and aware people are, the more chance there is for change. U2 makes so many people feel happy and positive -- even those in the nosebleed section, the uncomfortable but still pricey seats at the top of the stadium. That is no small thing in this period of high unemployment, underwater mortgages and onerous student loans.

Elvis Costello w/ Bono, Edge

Sunday, January 10, 2010

The Carter Syndrome

http://www.foreignpolicy.com/images/091222_177_toc_cover.jpg

Barack Obama might yet revolutionize America's foreign policy. But if he can't reconcile his inner Thomas Jefferson with his inner Woodrow Wilson, the 44th president could end up like No. 39.

BY WALTER RUSSELL MEAD | JANUARY/FEBRUARY 2010

Neither a cold-blooded realist nor a bleeding-heart idealist, Barack Obama has a split personality when it comes to foreign policy. So do most U.S. presidents, of course, and the ideas that inspire this one have a long history at the core of the American political tradition. In the past, such ideas have served the country well. But the conflicting impulses influencing how this young leader thinks about the world threaten to tear his presidency apart -- and, in the worst scenario, turn him into a new Jimmy Carter.

Obama's long deliberation over the war in Afghanistan is a case study in presidential schizophrenia: After 94 days of internal discussion and debate, he ended up splitting the difference -- rushing in more troops as his generals wanted, while calling for their departure to begin in July 2011 as his liberal base demanded. It was a sober compromise that suggests a man struggling to reconcile his worldview with the weight of inherited problems. Like many of his predecessors, Obama is not only buffeted by strong political headwinds, but also pulled in opposing directions by two of the major schools of thought that have guided American foreign-policy debates since colonial times.


In general, U.S. presidents see the world through the eyes of four giants: Alexander Hamilton, Woodrow Wilson, Thomas Jefferson, and Andrew Jackson. Hamiltonians share the first Treasury secretary's belief that a strong national government and a strong military should pursue a realist global policy and that the government can and should promote economic development and the interests of American business at home and abroad. Wilsonians agree with Hamiltonians on the need for a global foreign policy, but see the promotion of democracy and human rights as the core elements of American grand strategy. Jeffersonians dissent from this globalist consensus; they want the United States to minimize its commitments and, as much as possible, dismantle the national-security state. Jacksonians are today's Fox News watchers. They are populists suspicious of Hamiltonian business links, Wilsonian do-gooding, and Jeffersonian weakness.

Moderate Republicans tend to be Hamiltonians. Move right toward the Sarah Palin range of the party and the Jacksonian influence grows. Centrist Democrats tend to be interventionist-minded Wilsonians, while on the left and the dovish side they are increasingly Jeffersonian, more interested in improving American democracy at home than exporting it abroad.

Some presidents build coalitions; others stay close to one favorite school. As the Cold War ended, George H.W. Bush's administration steered a largely Hamiltonian course, and many of those Hamiltonians later dissented from his son's war in Iraq. Bill Clinton's administration in the 1990s mixed Hamiltonian and Wilsonian tendencies. This dichotomy resulted in bitter administration infighting when those ideologies came into conflict -- over humanitarian interventions in the Balkans and Rwanda, for example, and again over the relative weight to be given to human rights and trade in U.S. relations with China.

More recently, George W. Bush's presidency was defined by an effort to bring Jacksonians and Wilsonians into a coalition; the political failure of Bush's ambitious approach created the context that made the Obama presidency possible.

Sept. 11, 2001, was one of those rare and electrifying moments that waken Jacksonian America and focus its attention on the international arena. The U.S. homeland was not only under attack, it was under attack by an international conspiracy of terrorists who engaged in what Jacksonians consider dishonorable warfare: targeting civilians. Jacksonian attitudes toward war were shaped by generations of conflict with Native American peoples across the United States and before that by centuries of border conflict in England, Scotland, and Ireland. Against "honorable" enemies who observe the laws of war, one is obliged to fight fair; those who disregard the rules must be hunted down and killed, regardless of technical niceties.

When the United States is attacked, Jacksonians demand action; they leave strategy to the national leadership. But Bush's tough-minded Jacksonian response to 9/11 -- invading Afghanistan and toppling the Taliban government that gave safe haven to the plotters -- gave way to what appeared to be Wilsonian meddling in Iraq. Originally, Bush's argument for overthrowing Saddam Hussein rested on two charges that resonated powerfully with Jacksonians: Hussein was building weapons of mass destruction, and he had close links with al Qaeda. But the war dragged on, and as Hussein's fabled hoards of WMD failed to appear and the links between Iraq and al Qaeda failed to emerge, Bush shifted to a Wilsonian rationale. This was no longer a war of defense against a pending threat or a war of retaliation; it was a war to establish democracy, first in Iraq and then throughout the region. Nation-building and democracy-spreading became the cornerstones of the administration's Middle East policy.

Bush could not have developed a strategy better calculated to dissolve his political support at home. Jacksonians historically have little sympathy for expensive and risky democracy-promoting ventures abroad. They generally opposed the humanitarian interventions in Somalia, Bosnia, and Haiti during the Clinton years; they did not and do not think American young people should die and American treasure should be scattered to spread democracy or protect human rights overseas. Paradoxically, Jacksonians also opposed "cut and run" options to end the war in Iraq even as they lost faith in both Bush and the Republican Party; they don't like wars for democracy, but they also don't want to see the United States lose once troops and the national honor have been committed. In Bush's last year in office, a standoff ensued: The Democratic congressional majorities were powerless to force change in his Iraq strategy and Bush remained free to increase U.S. troop levels, yet the war itself and Bush's rationale for it remained deeply unpopular.

Enter Obama. An early and consistent opponent of the Iraq war, Obama was able to bring together the elements of the Democratic Party's foreign-policy base who were most profoundly opposed to (and horrified by) Bush's policy. Obama made opposition to the Iraq war a centerpiece of his eloquent campaign, drawing on arguments that echoed U.S. anti-war movements all the way back to Henry David Thoreau's opposition to the Mexican-American War.
Like Carter in the 1970s, Obama comes from the old-fashioned Jeffersonian wing of the Democratic Party, and the strategic goal of his foreign policy is to reduce America's costs and risks overseas by limiting U.S. commitments wherever possible. He's a believer in the notion that the United States can best spread democracy and support peace by becoming an example of democracy at home and moderation abroad. More than this, Jeffersonians such as Obama think oversize commitments abroad undermine American democracy at home. Large military budgets divert resources from pressing domestic needs; close association with corrupt and tyrannical foreign regimes involves the United States in dirty and cynical alliances; the swelling national-security state threatens civil liberties and leads to powerful pro-war, pro-engagement lobbies among corporations nourished on grossly swollen federal defense budgets.

While Bush argued that the only possible response to the 9/11 attacks was to deepen America's military and political commitments in the Middle East, Obama initially sought to enhance America's security by reducing those commitments and toning down aspects of U.S. Middle East policy, such as support for Israel, that foment hostility and suspicion in the region. He seeks to pull U.S. power back from the borderlands of Russia, reducing the risk of conflict with Moscow. In Latin America, he has so far behaved with scrupulous caution and, clearly, is hoping to normalize relations with Cuba while avoiding collisions with the "Bolivarian" states of Venezuela, Ecuador, and Bolivia.

Obama seeks a quiet world in order to focus his efforts on domestic reform -- and to create conditions that would allow him to dismantle some of the national-security state inherited from the Cold War and given new life and vigor after 9/11. Preferring disarmament agreements to military buildups and hoping to substitute regional balance-of-power arrangements for massive unilateral U.S. force commitments all over the globe, the president wishes ultimately for an orderly world in which burdens are shared and the military power of the United States is a less prominent feature on the international scene.

While Wilsonians believe that no lasting stability is possible in a world filled with dictatorships, Jeffersonians like Obama argue that even bad regimes can be orderly international citizens if the incentives are properly aligned. Syria and Iran don't need to become democratic states for the United States to reach long-term, mutually beneficial arrangements with them. And it is North Korea's policies, not the character of its regime, that pose a threat to the Pacific region.

At this strategic level, Obama's foreign policy looks a little bit like that of Richard Nixon and Henry Kissinger. In Afghanistan and Iraq, he hopes to extract U.S. forces from costly wars by the contemporary equivalent of the "Vietnamization" policy of the Nixon years. He looks to achieve an opening with Iran comparable to Nixon's rapprochement with communist China. Just as Nixon established a constructive relationship with China despite the radical "Red Guard" domestic policies Chinese leader Mao Zedong was pursuing at the time, Obama does not see ideological conflict as necessarily leading to poor strategic relations between the United States and the Islamic Republic. Just as Nixon and Kissinger sought to divert international attention from their retreat in Indochina by razzle-dazzle global diplomacy that placed Washington at the center of world politics even as it reduced its force posture, so too the Obama administration hopes to use the president's global popularity to cover a strategic withdrawal from the exposed position in the Middle East that it inherited from the Bush administration.

This is both an ambitious and an attractive vision. Success would reduce the level of international tension even as the United States scales back its commitments. The United States would remain, by far, the dominant military power in the world, but it would sustain this role with significantly fewer demands on its resources and less danger of war.

Yet as Obama is already discovering, any president attempting such a Jeffersonian grand strategy in the 21st century faces many challenges. In the 19th-century heyday of Jeffersonian foreign policy in American politics, it was easier for U.S. presidents to limit the country's commitments. Britain played a global role similar to that of the United States today, providing a stable security environment and promoting international trade and investment. Cruising as a free rider in the British world system allowed Americans to reap the benefits of Britain's world order without paying its costs.

As British power waned in the 20th century, Americans faced starker choices. With the British Empire no longer able to provide political and economic security worldwide, the United States had to choose between replacing Britain as the linchpin of world order with all the headaches that entailed or going about its business in a disorderly world. In the 1920s and 1930s, Americans gave this latter course a try; the rapid-fire series of catastrophes -- the Great Depression, World War II, Stalin's bid for Eurasian hegemony -- convinced virtually all policymakers that the first course, risky and expensive as it proved, was the lesser of the two evils.

Indeed, during Franklin D. Roosevelt's first two terms, the United States pursued essentially Jeffersonian policies in Europe and Asia, avoiding confrontations with Germany and Japan. The result was the bloodiest war in world history, not a stable condominium of satisfied powers. Since that time, Jeffersonians have had to come to terms with the vast set of interlocking political, economic, and military commitments that bind the United States to its role in the postwar era. Jeffersonian instincts call for pruning these commitments back, but it is not always easy to know where to cut.

The other schools are generally skeptical about reducing American commitments. Wilsonians interpret Jeffersonian restraint as moral cowardice. Why, they ask, did Obama refuse to meet the sainted Dalai Lama on his way to kowtow to the dictators in Beijing? Jacksonians think it is cowardice pure and simple. And why not stand up to Iran? Hamiltonians may agree with Jeffersonian restraint in particular cases -- they don't want to occupy Darfur either -- but sooner or later they attack Jeffersonians for failing to develop and project sufficient American power in a dangerous world. Moreover, Hamiltonians generally favor free trade and a strong dollar policy; in current circumstances Hamiltonians are also pushing fiscal restraint. Obama will not willingly move far or fast enough to keep them happy.

The widespread criticism of Obama's extended Afghanistan deliberations is a case in point. To a Jeffersonian president, war is a grave matter and such an undesirable course that it should only be entered into with the greatest deliberation and caution; war is truly a last resort, and the costs of rash commitments are more troubling than the costs of debate and delay. Hamiltonians would be more concerned with executing the decision swiftly and with hiding from other powers any impression of division among American counsels. But Obama found harsh critics on all sides: Wilsonians recoiled from the evident willingness of the president to abandon human rights or political objectives to settle the war. Jacksonians did not understand what, other than cowardice or "dithering," could account for his reluctance to support the professional military recommendation. And the most purist of the Jeffersonians -- neoisolationists on both left and right -- turned on Obama as a sellout. Jeffersonian foreign policy is no bed of roses.

In recent history, Jeffersonian foreign policy has often faced attacks from all the other schools of thought. Kissinger's policy of détente was blasted on the right by conservative Republicans who wanted a stronger stand against communism and on the left by human rights Democrats who hated the cynical regional alliances the Nixon Doctrine involved (with the shah of Iran, for example). Carter faced many of the same problems, and the image of weakness and indecision that helped doom his 1980 run for re-election is a perennial problem for Jeffersonian presidents. Obama will have to leap over these hurdles now, too.

It is not only Americans who will challenge the new American foreign policy. Will Russia and Iran respond to Obama's conciliatory approach with reciprocal concessions -- or, emboldened by what they interpret as American weakness and faltering willpower, will they keep pushing forward? Will the president's outreach to the moderate majority of Muslims around the world open an era of better understanding, or will the violent minority launch new attacks that undercut the president's standing at home? Will the president's inability to deliver all the Israeli concessions Arabs would like erode his credibility and contribute to even deeper levels of cynicism and alienation across the Middle East? Can the president execute an orderly reduction in the U.S. military stake in Iraq and Afghanistan without having hostile forces fill the power vacuum? Will Venezuelan leader Hugo Chávez be so impressed with American restraint under Obama that he moderates his own course and ceases to make anti Yanquismo a pillar of his domestic and international policy? Will other countries heed the president's call to assume more international responsibility as the United States reduces its commitments -- or will they fail to fulfill their obligations as stakeholders in the international system?

A Jeffersonian policy of restraint and withdrawal requires cooperation from many other countries, but the prospect of a lower American profile may make others less, rather than more, willing to help the United States.

There is an additional political problem for this president, one that he shares with Carter. In both cases, their basic Jeffersonian approach was balanced in part by a strong attraction to idealistic Wilsonian values and their position at the head of a Democratic Party with a distinct Wilsonian streak. A pure Jeffersonian wants to conserve the shining exceptionalism of the American democratic experience and believes that American values are rooted in U.S. history and culture and are therefore not easily exportable.

For this president, that is too narrow a view. Like Abraham Lincoln, Woodrow Wilson, and Martin Luther King Jr., Barack Obama doesn't just love the United States for what it is. He loves what it should -- and can -- be. Leadership is not the art of preserving a largely achieved democratic project; governing is the art of pushing the United States farther down the road toward the still-distant goal of fulfilling its mission and destiny.

Obama may well believe what he said in his inaugural speech -- "we reject as false the choice between our safety and our ideals" -- but as any president must he is already making exactly those tradeoffs. Why else refuse to meet the Dalai Lama? Why else pledge support to the corrupt regime of President Hamid Karzai in Afghanistan or aid Pakistan despite the dismal track record of both the civil and military arms of the Pakistani government when it comes to transparent use of U.S. resources? Did the administration not renew its efforts to build a relationship with the regime in Tehran even as peaceful democratic protesters were being tortured and raped in its jails? Is Obama not taking "incentives" to Khartoum, a regime that has for more than a decade pursued a policy in Darfur that the U.S. government has labeled genocidal?

It is hard to reconcile the transcendent Wilsonian vision of America's future with a foreign policy based on dirty compromises with nasty regimes. If the government should use its power and resources to help the poor and the victims of injustice at home, shouldn't it do something when people overseas face extreme injustice and extreme peril? The Obama administration cannot easily abandon a human rights agenda abroad. The contradiction between the sober and limited realism of the Jeffersonian worldview and the expansive, transformative Wilsonian agenda is likely to haunt this administration as it haunted Carter's, most fatefully when he rejected calls to let the shah of Iran launch a brutal crackdown to remain in power. Already the Wilsonians in Obama's camp are muttering darkly about his failure to swiftly close the Guantánamo prison camp, his fondness for government secrecy, his halfhearted support for investigating abuses of the past administration, and his failure to push harder for a cap-and-trade bill before the Copenhagen summit.

Over time, these rumblings of discontent will grow, and history will continue to throw curveballs at him. Can this president live with himself if he fails to prevent a new round of genocide in the Great Lakes region of Africa? Can he wage humanitarian war if all else fails? Can he make these tough decisions quickly and confidently when his closest advisors and his political base are deeply and hopelessly at odds?

The Jeffersonian concern with managing America's foreign policy at the lowest possible level of risk has in the past helped presidents develop effective grand strategies, such as George Kennan's early Cold War idea of containment and the early 19th-century Monroe Doctrine. If successful, Obama's restructuring of American foreign policy would be as influential as these classic strategic designs.

Recent decades, however, have seen diminishing Jeffersonian influence in U.S. foreign policy. Americans today perceive problems all over the world; the Jeffersonian response often strikes people as too passive. Kennan's modest form of containment quickly lost ground to Dean Acheson's more muscular and militarized approach of responding to Soviet pressure by building up U.S. and allied forces in Europe and Asia. The Nixon-Kissinger policy of détente was repudiated by both the Republican and Democratic parties. Carter came into the White House hoping to end the Cold War, but by the end of his tenure he was supporting the resistance to the Soviet occupation of Afghanistan, increasing the defense budget, and laying the groundwork for an expanded U.S. presence in the Middle East.

In the 21st century, American presidents have a new set of questions to consider. The nature of the international system and the place of the United States in it will have to be rethought as new powers rise, old ones continue to fade, and attention shifts from the Atlantic to the Pacific. The rapid technological development that is the hallmark of our era will reshape global society at a pace that challenges the ability of every country in the world to manage cascading, accelerating change.

With great dignity and courage, Obama has embarked on a difficult and uncertain journey. The odds, I fear, are not in his favor, and it is not yet clear that his intuitions and instincts amount to the kind of grand design that statesmen like John Quincy Adams and Henry Kissinger produced in the past. But there can be no doubt that American foreign policy requires major rethinking.

At their best, Jeffersonians provide a necessary element of caution and restraint in U.S. foreign policy, preventing what historian Paul Kennedy calls "imperial overstretch" by ensuring that America's ends are proportionate to its means. We need this vision today more than ever: If Obama's foreign policy collapses -- whether sunk by Afghanistan or conflicts not yet foreseen -- into the incoherence and reversals that ultimately marked Carter's well-meaning but flawed approach, it will be even more difficult for future presidents to chart a prudent and cautious course through the rough seas ahead.

Walter Russell Mead is Henry A. Kissinger senior fellow at the Council on Foreign Relations and author of Special Providence: American Foreign Policy and How It Changed the World. He blogs at The American Interest

Thursday, January 07, 2010

After attempted airline bombing, effectiveness of intelligence reforms questioned

By Karen DeYoung
Washington Post Staff Writer
Thursday, January 7, 2010; A01

The failure of U.S. authorities to detect a plot to bomb a U.S. airliner on Christmas Day has reignited long-simmering concerns that intelligence reforms implemented five years ago remain inadequate to prevent terrorist attacks.

With disaster aboard Northwest Airlines Flight 253 averted by the bomb's malfunction, rather than by astute analysis of available information, some intelligence officials have suggested that the reforms were the cause of such lapses and not the solution to them.

President Obama has not singled out anyone for blame and has said that everyone involved has "taken responsibility" for their shortfalls. But the most intense scrutiny has been directed toward the centerpiece of the 2004 intelligence reorganization: the National Counterterrorism Center.

The NCTC and its parent, the Office of the Director of National Intelligence (DNI), were created to force the 16-agency intelligence community to share information in ways that eluded it leading up to the attacks of Sept. 11, 2001. As the central repository for "all-source" intelligence on international terrorism, the NCTC is tasked with connecting the dots and advising the government on threats.

If dots were not connected concerning the airline bombing allegedly attempted by Nigerian Umar Farouk Abdulmutallab on behalf of al-Qaeda in the Arabian Peninsula, Obama "knows where to look" for the culprit, said one intelligence official who, like many others across the intelligence community, is worried about where the blame will fall and appeared anxious to direct it elsewhere, but would address the subject only on the condition of anonymity.

Other intelligence officials defended the NCTC, countering that some agencies appear less interested in fixing the problems than in concealing their own failure to interpret and flag information they had that might have prevented the holiday incident.

"Anyone who believes that a relatively small organization like NCTC is going to connect every electron in each of those 30 databases is either disingenuous or naive, and certainly knows very little about how intelligence analysis actually works," said a second official who was similarly reluctant to speak for attribution.

In a statement released Saturday, NCTC Director Michael E. Leiter said that al-Qaeda continues "to refine their methods to test our defenses" and that thwarting the group is "our most sacred responsibility." After Obama said Tuesday that "the system failed," Director of National Intelligence Dennis C. Blair released a statement saying that the intelligence community "got" the president's message and acknowledged failure.

Regardless of where fault is ultimately assessed, several officials and experts said the failure to uncover the plot confirmed fears that the massive amounts of terrorism-related information being gathered since the 2001 attacks might outgrow the capacity to manage it. The CIA, the FBI, the military, and numerous Cabinet departments and independent agencies are flooded every day with new data from the field that is available to the NCTC.

"The single biggest worry that I have is long-term quality control," Russell E. Travers, in charge of the NCTC database of terrorism "entities," said in a 2007 interview as his list topped 400,000 and continued to expand. "Where am I going to be, where is my successor going to be, five years down the road?"

Travers is still there, and the database has grown to about 550,000. Beyond connecting the dots, "the challenge we now face is that we are collecting so much information," Rep. Peter Hoekstra (Mich.) said last week of the system he helped devise as the top Republican on the House Permanent Select Committee on Intelligence.

Former New Jersey governor Thomas H. Kean (R), co-chairman of the 9/11 Commission, which first proposed the reorganization, said the solution was not reducing the powers of the DNI and the NCTC but enhancing them. "Does the DNI have the proper tools?" he asked in an interview. "Does the DNI need to be strengthened?"

"We're not going to be so lucky next time," Kean said.

Others have drawn the opposite lesson from the failure. The CIA -- which lost its position as head of the intelligence community and analyst of all-source intelligence in the reorganization, as well as its direct role as intelligence adviser to the president -- has barely restrained itself from shouting, "We told you so."

After the Sept. 11 attacks, the federal government was radically restructured to emphasize counterterrorism, with new agencies and divisions established. Twenty-two other domestic agencies were combined under a new Homeland Security Department.

The government's intelligence components were placed under the new umbrella of the DNI after the 9/11 Commission inquiry and other investigations determined that the cultural and electronic firewalls between them had prevented information-sharing in the days before the 2001 attacks. Under the new system, agencies were restricted largely to intelligence-gathering and instructed to contribute analysts to rotating duty at the NCTC. Intelligence officials at the CIA and other agencies argued against separating collection from analysis.

At NCTC headquarters, in a massive office building not far from CIA headquarters in Langley, analysts from the CIA and FBI; the Defense Intelligence Agency and others under the Pentagon umbrella; the departments of State, Homeland Security, Treasury and Energy; and other subsidiary agencies such as the drug enforcement and transportation security administrations sift through raw and processed intelligence.

In agency-integrated teams assigned by subject matter and geography, they turn out reports disseminated to thousands of policy and intelligence officials across the government. Agency representatives sit around a table three times daily -- at 8 a.m., 3 p.m. and 1 a.m. -- to update the nation's threat matrix.

A smaller group of analysts maintains the Terrorist Identities Datamart Environment, or TIDE, the entities database into which thousands of pieces of intelligence information about terrorism suspects from around the world are downloaded each day. Every evening, TIDE dumps what it deems the most important of the day's gleanings into a separate database at the FBI-run Terrorist Screening Center -- a master watch list that is used to determine who is not allowed to obtain a U.S. visa, cross a U.S. border, or board an airliner in or destined for the United States.

The failures that might have uncovered the Christmas plot occurred when analysts failed to connect a Nov. 20 cable from the U.S. Embassy in Nigeria, reporting a visit in which Abdulmutallab's father expressed concern that his 23-year-old son had fallen in with extremists in Yemen, with intelligence last summer and fall about an al-Qaeda plot.

The intelligence included communications intercepted by the National Security Agency indicating that al-Qaeda in the Arabian Peninsula was planning a holiday attack and referred to a Nigerian being groomed for the mission. At least part of Abdulmutallab's name was thought to be included in the communications.

It is unclear whether the NSA, in the parlance of the community, "formally disseminated" the information in the intercepts to the NCTC or others. Although initial reform plans to combine all intelligence databases into a one-stop searchable system remain incomplete, NSA databases are available to NCTC analysts, as is the CIA database, in which agents began compiling a biography of Abdulmutallab after his father visited the embassy.

Some of the finger-pointing centers on claims and counterclaims about who should have flagged what for others to pay attention to and who should have looked where without being prompted. Travers, the TIDE chief who also serves as deputy director of the NCTC, predicted the problem even earlier than his 2007 expression of concern about the volume of terrorist information.

"If an organization posts something to its webpage, it can claim to have shared information," he wrote in the forward to a 2005 book published by the Joint Military Intelligence College. "Whether the right people know the information/analysis is there, and actually make use of it, is entirely another matter.

"Indeed, we'll almost certainly be dealing with precisely this problem in the post mortems of our next intelligence failure; the relevant intelligence will have been posted, but the right analysts never found it among the terabytes of available information."

Sunday, January 03, 2010

Edge talks new U2 album with Hot Press

It's been out for a couple weeks now, but we're just getting a chance to see the full text of Edge's December interview with Hot Press magazine. It's pretty lengthy and covers a lot of topics, but here are the pertinent parts relating to U2's plans for new music in 2010. Olaf Tyaransen is conducting the interview.

The last time we spoke, you mentioned the possibility of a new U2 album coming out before the end of the year. That's obviously not going to happen, but when can fans expect a new record?

We would like it to be sooner rather than later. We are working on some stuff that sounds amazing, but it's hard to say when it'll actually be done. Well, certainly I don't, and I know Bono doesn't want to leave too long of a gap between the last record and the next one.

What's the feel of the songs you're working on at the moment?

It's too early to say, but because the last record was an experiment writing with Brian [Eno] and Danny [Lanois] in that kind of free-flowing workshop, Bono and I -- we're really kind of songwriting in a much more formal way at the moment. We've got some stuff, more abstract stuff that we could put together as a release, but right now what's really intriguing me is plain, old-fashioned songwriting, and we have some amazing stuff.

How about the Spiderman musical? It's been reported that, thanks to the recession, it's run into problems. Is it going ahead?

Well, it's all ready to go. We're just waiting for the word that we can ... we've pretty much done our job. We're waiting for the word that our director, Julie Taymor, can get back and get into the theatre and start putting the show together. We're told it could be any day. We've got new producers involved: Michael Cohl is coming in, to become an additional producer. So they're busy working on raising finance and getting all that stuff in order. I'm really happy with the music and the script, and the cast that we have are fantastic, so I don't have any concerns, ultimately, but it's kind of frustrating that it's taking so long.

(Edge also answered some questions about U2's plans for the 360 tour in 2010, and you can read those on U2tours.com.)

Ten Ideas for Bono and his New York Times Op-Ed on Ten World-Changing Ideas

"Another fucking Bono op-ed," a tipster astutely notes! The U2 frontman has Ten Ideas to Change the World, and they're in the Times' Op-Ed section "in the spirit of rock star excess." So how 'bout ten ideas to change Bono?

1. Stop writing Op-Eds. Don't be one of those people, Bono.

2. Stop licensing your songs out. Especially "One." You have enough money and we still like some of them.

3. Stop it with the lasers. You don't need lasers. "Ultraviolet" is awesome enough without them.

4. Save the drama for your concerts. Yes, like you say, it would be nice if Nelson Mandela came out to drop the first ball on the line at the World Cup or whatever. But

If he shows up, the world will weep with joy.

isn't entirely necessary.

5. You have enough money to figure out how to follow through with some of these ideas. So do it. Especially the one about making cars more like iPods, which, besides being awesome-sounding, is certainly on the right track. And about getting rotavirus vaccinations to everyone in Africa. This requires money, which you have, and can get out of your rich friends. Do it.

6. Take a difficult position. Balls out, Bono. Noting that there are bad places like "North Korea, Myanmar" in the world who need their Ghandis is nice, sure. But what about Iran? And why not take a stance on Israel-Palestine? Geopolitical conflicts that need opinions now more than ever, as they're constantly on the cusp of either solution or total chaos. You can only spread the good will for world peace for so long before the message starts to become rhetoric in and of itself.

7. Stop looking in the past. Especially like this:

Dr. Anton Zeilinger, an Austrian physicist, is becoming a rock star of science for his work in quantum teleportation, which I know very little about but which I think I may have achieved backstage one night in Berlin in the early 1990s.

Unless it's in regards to recording another Achtung, Baby. While we're at it, don't ever—ever—count in Spanish again. Ever.

8. If you're going to write an Op-Ed, write it for the Las Vegas Sun. Do I think it's ridiculous that you have an Op-Ed page in the New York Times? For fuck's sake, absolutely. But do I think it'll get some people who didn't read the New York Times yesterday to read it today? Yes. That's not a terrible thing. Hell, write for the Las Vegas Sun. They won the Pulitzer Prize for Public Service Journalism this year and had to lay off the editor who oversaw the reporting on the prize-winning piece. If you can't, get The Edge to do it. What's he doing right now, eating bananas? Call his ass.

9. Get new sunglasses. Do it for the Children. We're okay with them because we're just used to you but I can imagine you're scaring the children by looking like the future model of SkyNet Terminators. And the children are our future. I'm serious. A pair of Clubmasters would do you just fine.

10. Stop it with the Jesus complex. Are you Bono? Yes. Are you Jesus? No. Your intentions are excellent and at least 60% of your music catalog is still indisputably great. But if you were to play the whole "Bono Thing" a little more low key, tipsters and I might not laugh every time you talk about changing the world like it's the pop culture punchline it is—regardless of the excellent work you've already done!—if you keep on delivering it to everyone year after year.

Ten for the Next Ten, by Bono

IF we have overindulged in anything these past several days, it is neither holiday ham nor American football; it is Top 10 lists. We have been stuffed full of them. Even in these self-restrained pages, it has been impossible to avoid the end-of-the-decade accountings of the 10 best such-and-suches and the 10 worst fill-in-the-blanks.

And so, in the spirit of rock star excess, I offer yet another.

The main difference, if it matters, is that this list looks forward, not backward. So here, then, are 10 ideas that might make the next 10 years more interesting, healthy or civil. Some are trivial, some fundamental. They have little in common with one another except that I am seized by each, and moved by its potential to change our world.

Return of the Automobile as a Sexual Object

Peter Arkle

How is it that the country that made us all fall in love with the automobile has failed, with only a few exceptions, to produce a single family sedan with the style and humor and grace of the cars produced in the ’40s, ’50s and ’60s? Put aside the question of whether those models were male (as in longer, lower and wider, Dr. Freud) or female (as in fender skirts, curvy belt lines and, of course, headlights). Either way, they all had sex appeal. (In Ireland in the ’70s, it was the E-Type Jag that made sense of puberty.) Today, however, we have the mundanity of our marriage to the minivan and the S.U.V. and long-term relationships with midsize cars that are, forgive me, a little heavy in the rear cargo hold.

Are aerodynamics to blame? Economics? Or that most American of inventions, design by committee? It hurts me to say this about democracy (and I know because my band is one), but rarely does majority rule produce something of beauty.

That’s why the Obama administration — while it still holds the keys to the big automakers — ought to put some style fascists into the mix: the genius of Marc Newson ... Steve Jobs and Jonny Ive from Apple ... Frank Gehry, the architect, and Jeff Koons, the artist. Put the great industrial designers in the front seat, right along with sound financial stewardship ... the greener, the cleaner, the meaner on fossil fuels, the sexier for me. Check out the Tesla or the Fisker Karma car, designed by the same team that gave the world the Aston Martin.

Intellectual Property Developers

Peter Arkle

Caution! The only thing protecting the movie and TV industries from the fate that has befallen music and indeed the newspaper business is the size of the files. The immutable laws of bandwidth tell us we’re just a few years away from being able to download an entire season of “24” in 24 seconds. Many will expect to get it free.

A decade’s worth of music file-sharing and swiping has made clear that the people it hurts are the creators — in this case, the young, fledgling songwriters who can’t live off ticket and T-shirt sales like the least sympathetic among us — and the people this reverse Robin Hooding benefits are rich service providers, whose swollen profits perfectly mirror the lost receipts of the music business.

We’re the post office, they tell us; who knows what’s in the brown-paper packages? But we know from America’s noble effort to stop child pornography, not to mention China’s ignoble effort to suppress online dissent, that it’s perfectly possible to track content. Perhaps movie moguls will succeed where musicians and their moguls have failed so far, and rally America to defend the most creative economy in the world, where music, film, TV and video games help to account for nearly 4 percent of gross domestic product. Note to self: Don’t get over-rewarded rock stars on this bully pulpit, or famous actors; find the next Cole Porter, if he/she hasn’t already left to write jingles.

An Equal Right to Pollute (and the Polluter-Pays Principle)

Peter Arkle

In the recent climate talks in Copenhagen, it was no surprise that developing countries objected to taking their feet off the pedal of their own carbon-paced growth; after all, they played little part in building the congested eight-lane highway of a problem that the world faces now.

One smart suggestion I’ve heard, sort of a riff on cap-and-trade, is that each person has an equal right to pollute and that there might somehow be a way to monetize this. By this accounting, your average Ethiopian can sell her underpolluting ways (people in Ethiopia emit about 0.1 ton of carbon a year) to the average American (about 20 tons a year) and use the proceeds to deal with the effects of climate change (like drought), educate her kids and send them to university. (Trust in capitalism — we’ll find a way.) As a mild green, I like the idea, though it’s controversial in militant, khaki-green quarters. And yes, real economists would prefer to tax carbon at the source, but so far the political will is not there. If it were me, I’d close the deal before the rising nations want it backdated.

A Person (Dr. William Li) and a Word (Angiogenesis)

Peter Arkle

Angiogenesis is the process by which new blood vessels grow. This is good — except when it’s very bad, as in the case of cancerous tumors. Blood vessels are their supply lines. Dr. William Li of the Angiogenesis Foundation has called research in this realm the “first medical revolution of the 21st century,” and he should know. (I shouldn’t, given my lack of a medical pedigree, but I learned about it from my bandmate the Edge, who supports Dr. Li’s foundation.) Work on angiogenesis inhibitors is at the vanguard. In a world worrying about whether it can afford health care, advances in prevention are at a premium.

Factoid: Cancers start as tiny nests of malignant cells that do not enlarge until they recruit new vessels to deliver oxygen and nutrients; then a cancer can expand 16,000 times in only two weeks.

Matter Doesn’t Matter

Peter Arkle

God, it appears, is a Trekkie. (God help us.)

Dr. Anton Zeilinger, an Austrian physicist, is becoming a rock star of science for his work in quantum teleportation, which I know very little about but which I think I may have achieved backstage one night in Berlin in the early 1990s. At any rate, it seems to have something to do with teleporting properties or bits of information, not physical objects; even though Dr. Zeilinger plays down the possibility of a “Star Trek” moment, his breakthroughs are catching the attention of the nonscientific world for their metaphysical implications. His own version of E=mc2 ends in a cosmic punch line: that when it comes to the origin of the universe, information matters more than matter.

Could it be that God is a nerd?

Festival of Abraham

Peter Arkle

Here’s something that could never have happened in the Naughts but will maybe be possible in the Tweens or Teens — if there’s a breakthrough in the Mideast peace process. The idea is an arts festival that celebrates the origin of the three Abrahamic religions: Judaism, Christianity and Islam. Every year it could be held in a different location; Jerusalem would obviously be the best place to start.

In Ireland, at the height of the “Troubles,” it was said that the only solution for rabid sectarianism was to let 1,000 punk-rock bands bloom: music helped create a free space for dialogue (of a high-volume variety). So no politicians allowed. Artists only.

People Power and the Upside-Down Pyramid

Peter Arkle

A lot of us have seen or lived the organizational chart of the last century, in which power and influence (whether possessed by church, state or corporation) are concentrated in the uppermost point of the pyramid and pressure is exerted downward. But in this new century, and especially in some parts of the developing world, the pyramid is being inverted. Much has been written about the profits to be made at the bottom of the pyramid; less has been said about the political power there. Increasingly, the masses are sitting at the top, and their weight, via cellphones, the Web and the civil society and democracy these technologies can promote, is being felt by those who have traditionally held power. Today, the weight bears down harder when the few are corrupt or fail to deliver on the promises that earned them authority in the first place.

The world is taking notice of this change. On her most recent trip to Africa, Secretary of State Hillary Rodham Clinton bypassed officials and met instead with representatives of independent, nongovernmental groups, which are quickly becoming more organized and more interconnected. For example, Twaweza, a citizen’s organization, is spreading across East Africa, helping people hold local officials accountable for managing budgets and delivering services. (Twaweza is Swahili for “we can make it happen.”)

Taking the Fight to Rotavirus

Peter Arkle

The thing is, they exist, these vaccines. They’re not a mere hope, like an AIDS vaccine. And one of the brightest bits of news in 2009 is that rotavirus vaccines have been shown to work not only in nations with low child mortality, but in the poorest countries, where diarrhea (not a killer in our house) caused by rotavirus infections takes the lives of 500,000 children a year. The World Health Organization just this summer issued a strong recommendation that rotavirus vaccinations be part of every nation’s immunization program. From this vantage point, I like the look of the next decade.

Viva la (Nonviolent) Revolución

Peter Arkle

“As someone who stands here as a direct consequence of Dr. King’s life work,” President Obama said in his Nobel acceptance speech, “I am living testimony to the moral force of nonviolence.”

So, he might have added, are the Germans and Eastern Europeans who came out a couple of months ago to celebrate the anniversary of the fall of the Wall. And so are the brave Iranians who continue to take to the streets despite the certainty of brutal repression. Like Neda Agha Soltan, they are living (and bleeding and dying) testimony.

The start of the decade ought to be a time for a little bit of hope — not the wispy stuff, but battle-hardened hope, forged in the grim, purposeful spirit of the times. So I’ll place my hopes on the possibility — however remote at the moment — that the regimes in North Korea, Myanmar and elsewhere are taking note of the trouble an aroused citizenry can give to tyrants, and that people in places filled with rage and despair, places like the Palestinian territories, will in the days ahead find among them their Gandhi, their King, their Aung San Suu Kyi.

The World Cup Kicks Off the African Decade

Peter Arkle

It’s getting easier to describe to Americans the impact of the World Cup — especially the impact it will have in Africa, where the tournament is to be held this summer. A few years ago, Ivory Coast was splitting apart and in the midst of civil war when its national team qualified for the 2006 jamboree. The response was so ecstatic that the war was largely put on hold as something more important than deathly combat took place, i.e. a soccer match. The team became a symbol of how the different tribes could — and did — get on after the tournament was over.

This time round, for the 2010 World Cup, naysayers thought South Africa could not build the stadiums in time. Those critics should be red-faced now. South Africa’s impressive preparations underline the changes on the continent, where over the last few years, 5 percent economic growth was the average. Signs point to a further decade of growth to come. Canny investors will put more capital there. This in turn has the potential to shore up fragile young democracies across the continent.

It would be fitting if Nelson Mandela, who has done more than anyone for Africa’s rising, would kick off the opening ceremonies. If he shows up, the world will weep with joy.

Bono, the lead singer of the band U2 and a founder of the advocacy group ONE and (Product)RED, is a contributing columnist for The Times.

Thursday, December 31, 2009

U2 tour tops annual rankings in North America

LOS ANGELES (Reuters) – U2 may have suffered disappointing sales for their new album, but the Irish rockers were easily the most popular draw on the North American concert circuit this year, according to data issued on Wednesday.

The band sold $123 million worth of tickets to its stadium tour, while Bruce Springsteen and the E Street Band came in second with $94.5 million, said trade publication Pollstar.

Among all-time tours, the U2 trek ranks at No. 5, Pollstar said. The Rolling Stones hold the record with $162 million from their 2005 outing. U2's 2005 tour is No. 3 on the all-time list with $138.9 million.

Pollstar editor Gary Bongiovanni said the overall concert business bucked the recession, mirroring a similar phenomenon at movie theaters. He said most people go to only one or two shows a year, and are willing to pay a premium for good seats.

U2 hit the road to promote its latest album, "No Line on the Horizon," which failed to generate any hit singles and sold a relatively modest 1.06 million copies in the United States, according to Nielsen SoundScan.

Pollstar said the band played to 1.3 million people at 20 shows on the North American leg of its world tour, and charged an average of $93.77. The average price on the band's 2003 tour, when it played 78 shows, was actually higher at $97.

Piano men Elton John and Billy Joel's latest co-headlining stint came in at No. 3 in 2009 with $88 million, followed by rehabbed pop princess Britney Spears at No. 4 with $82.5 million, and hard-rockers AC/DC at No. 5 with $77.9 million.

Country star Kenny Chesney made the top 10 for the sixth consecutive year, landing at No. 6 in 2009 with $71.1 million.

As in years past, veteran rockers dominated the rankings, in part because they are able to charge more than developing acts. But the fresh-faced Jonas Brothers made No. 7 after selling $69.8 million in tickets to their young fans.

Fellow Disney star Miley Cyrus was No. 13 with $45 million, and country-pop starlet Taylor Swift was No. 35 with $25.5 million. Bongiovanni said he expected Swift to make the top 10 next year on the heels of a three-month North American tour that kicks off on March 4.

The top 10 was rounded out by the Dave Matthews Band at No. 8 with $56.9 million, Fleetwood Mac at No. 9 with $54.5 million, and Metallica at No. 10 with $53.4 million.

Monday, December 28, 2009

Full Text: Bono's Introduction to Robert Hilburn's New Book

Corn Flakes with John Lennon is out now

@U2, October 14, 2009
By: Bono

Bono has written the introduction to Corn Flakes with John Lennon, a new book of memoirs from Robert Hilburn, the longtime pop music critic for the Los Angeles Times. The book is out now (Amazon.com) and @U2 is pleased to have permission to reprint Bono's introduction in its entirety.

Introduction
By Bono


I'm not sure Robert Hilburn exists. I know he is not human. He might be a ministering angel or some kind of specter ... he is certainly an enigma. Bob doesn't drink or smoke, and his quiet conversation is the antithesis of the noisy, messy rock 'n' roll music he loves. He is the silent man on the other side of the "wall of sound." His is the clarity that the chaos of creativity is always attracted to.

His column in the Los Angeles Times put the fear of God into rebels of the lowest common denominator, but encouraged faith from wild iconoclasts. High priests of schlock 'n' roll withered rather than weathered the quietest storm that ever blew into town. Without ever being pious or elitist, he has the Levitical/Jesuitical energy of a keeper of the flame. So many of the artists he loved and detailed were consumed by the fire. It reinforced in Bob a reverence for the life force in rock—its truth-telling vitality rather than its corny mythologies, death-cult shtick, or tragic hipness.

This book documents his love of performers in country, rock, and pop and early hustles of Elvis and the Colonel; his love of words, with writings about Leonard Cohen, Hank Williams, Kris Kristofferson, and Bob Dylan; and his love of the chemistry set that is band membership, from the Beatles to U2 to Nirvana. All documented by his gracious person and unforgiving prose.

As a writer, his words have an economical sense and frugality that put him across the street from other great commentators and critics of the rock era, like Greil Marcus with his prosaic and professorial tone and the late Lester Bangs's beat-up poetry. For three decades at the Times, Bob steadily deciphered the shouts and hollers, whispers and miasma of a music business that rose and fell over the period he sat at his desk.

Success loves simplicity. Simplicity in our business, or indeed any business (particularly writing), is having an ear for the top-line melody ... harmony is critical ... counterpoint, rhythm, etc., but having an ear for the top-line melody is knowing the real event that's taking place in a room, the real point that's being made—the "what's actually going down" as opposed to the melodrama of media. That means that if you didn't have time to fully immerse yourself in the convulsive, controversial world of Public Enemy or N.W.A in the late '80s, Bob Hilburn could be trusted with dispatches from the front line. If you wanted to know what domestic life was like for Mr. and Mrs. Cobain, Bob would not be distracted from good housekeeping.

Intellectually and intuitively rigorous, Bob will let himself go - but to a sound, not to a "scene." The sound has to be articulate, even if the words are not, which might explain his early support for our not-so-humble combo from the north side of Dublin. He was always looking for subject matter that was fresh and patiently observed what Van Morrison described as "inarticulate speech of the heart." U2 was shambolic and erratic, but he seemed to see the "what might be" in the "what was."

Bob's role as critic was to encourage suspension of disbelief not just in the audience, but in the artist as well. That is an environment in which music grows. He made us better.

Many critics do bands the favor of contextualizing their work, and Bob certainly did that. But there was always the sense from him that too much reverence for the past can shut the future up. Though twice the age of some of his discoveries, he was a diviner of new talent, watchful for a through-line with what had come before, but scouting for surprises, whether it was Chuck D or John Lydon, John Prine or Axl Rose. He made the present porous, he argued the case for what was about to happen. I think the biggest kick for Bob was sitting on Planet Rock and watching the new wave breaking. He figured every generation had a resonant frequency and that his job was to be a tuning fork. Not remotely interested in passing trends, it was the purity of each pitch he was listening for — i.e., would it last? That ear again. Was it worth the fuss? We were not, at that time, but his words made us readier.

U2 arrived on the cover of the calendar section of the LA Times in March 1981, and it changed our fate. We have never played a concert in Los Angeles that did not sell out since then. The first time we met, Bob bought me an ice cream and kept his smile to himself as I tried so hard to explain U2's flavor-of-the-month status as a taste that would endure. When we hit a peak at the Los Angeles Coliseum, he explained our appeal in one easy sentence: "At a Rolling Stones concert," he said, "you feel good about who you are despite where you've been. At a Bruce Springsteen or a U2 show, you feel good about the person next to you."

All three artists would love that sentence to be true.

His admonishments were just as deft. On one occasion, high on the possibilities of U2's success and owning up to an array of nonmusical ambitions, I was chastened by his swift reminder of the many Beatles or Cole Porter songs I knew, followed by the question, how many of our songs did I think would be remembered after our scene had died down?

Bob Hilburn is too modest to talk much about himself. Not suffering from that problem, I got as close as you can get to a glimpse of him by forcing him to answer some of my questions in exchange for answering his. I was hungry to know what he knew and thought about luminous beings like Bob Dylan and characters like John Lennon, who had survived inhuman talent with their humanity. He would open up about his favorites, but as soon as I asked about his own life, he would head back to his office. When I asked repeatedly about his family, he rarely offered up any contradiction to the thought that they too might not exist. He was probably teaching me Modesty. I might have missed it.

What's remarkable about the book you hold in your hand is that for the first time he reveals himself as well as his subjects ... well, a little. Unlocking the puzzle of his own beginnings in music, he tells the story of his uncle Bill who was made an outsider by epilepsy and how tightly he held on to the recordings of Hank Williams. He reveals how he managed to hustle Elvis Presley into not calling him sir, and how Bruce Springsteen's honesty raised the standard for him and everyone. He sees the story of rock through the lens of his years and wonders a few times if he, and it, has peaked. He returns again and again to the same characters, hoping the answer will be no in both cases.

He is strangely, for a man who lives in the epicenter of it, almost immune to fame.

He can't help but laugh at a rendezvous of Michael Jackson and Prince.

With Bob Dylan, he treasures the moments that are unmasked, like Bob Dylan talking him through his conversion to Christianity or going for a coffee completely unrecognized at a truck stop in Chicago; and discovering John Lennon hiding chocolate from Yoko, who John constantly refers to as "Mother."

Maybe Bob Hilburn is a figment of our imagination, but the book exists. When John Lennon, in "I Am the Walrus," sings about "sitting on a corn flake waiting for the van to come," most folks picture a drug dealer or overlord. No one thinks of Robert Hilburn as the driver of the van. John didn't know Bob Hilburn when he wrote the song. After reading this book, you will think of no one else.

March 2009

Reprinted from Corn Flakes with John Lennon by Robert Hilburn (c) 2009 by Robert Hilburn. Permission granted by Rodale, Inc.

Art of the Highest Order: Robert Hilburn Reflects on U2

Robert Hilburn was an influential music editor and critic for the Los Angeles Times from 1970-2005. He left the newspaper to write books -- the first of which is the newly released Corn Flakes with John Lennon And Other Tales from a Rock N' Roll Life.

He recently spoke with @U2's Tassoula Kokkoris via e-mail about the book and his time with U2.

TK: Bono wrote a wonderful introduction for you in this book. Tell me about how he was chosen for the job.

RH: I was so touched by what Bono wrote. I asked him to write the introduction because I have probably spent more hours talking to him about music as just about any other artist I've ever written about -- not only hours during interviews but in wonderful "talks" after the formal interviews were over. I also was impressed by how eloquent he was in giving induction speeches for such artists as Bruce Springsteen and Bob Marley at the Rock and Roll Hall of Fame dinners.

TK: After seeing U2 perform at the LA Sports Arena on the War tour, you may have saved Bono's life with something you said in your Los Angeles Times review. You wrote, "When you have music as exciting and purposeful as U2, you really don't need a sideshow as well, especially a potentially dangerous one." This was in reference to him climbing the scaffolding at their shows, and following your review, he promptly stopped. As someone who had their life transformed by U2's music, I sincerely thank you for writing that. Furthermore, it seems that Bono has taken your advice to heart over the years. If you could give him one piece of advice right now, what would it be?

RH: That's a great question and I have a funny answer for you. One of the only reasons I felt bold enough to offer suggestions to Bono, both in print and in person, was that I met him so early in his career and he was so much younger than me. So I was often just trying to pass on advice about things I had seen go right or wrong in other artists’ careers. But then there was a point a few years ago when I did a short interview with him in Los Angeles. It was after the G8 concerts, which were designed to encourage wealthy nations to excuse the debts of third world countries. I had been so impressed by what he did in helping spearhead that cause and with the way he and the band had tried to reach out and comfort the nation in U2's post-9/11 tour. As he walked away that day, I looked at him and felt humbled. I realized how much he had grown since our first meeting in Los Angeles and how he was now leading us all. So, I'm looking to him for answers now. I think I've run out of advice -- other than keep respecting the music. I think "Moment of Surrender" was one of the best things U2 has written -- and a reassuring sign that he and Edge and Adam and Larry do continue to respect the music.

TK: Looking back on their entire catalog, what do you think is U2's strongest album? Why?

RH: I hate to say The Joshua Tree because it was so long ago -- and the band has done so much great work since then. But Joshua Tree was the moment where everything came together for the band -- the kind of explosion of heart and head and spirit that only happens once in a career. The Joshua Tree simply has the most memorable songs. As Bono has said, it truly feels that God is walking through the room when U2 performs "Where the Streets Have No Name," and "I Still Haven't Found What I'm Looking For" is as compelling an anthem. At the same time, look at the other great songs -- and the range of emotions involved: "With or Without You" and "Bullet the Blue Sky" and "Running to Stand Still." Those are simply art of the highest order.

TK: Like most critics who interview U2, you seem to have spent the most time with Bono. Were there any memorable moments with the other three band members that you would like to share?

RH: I am very fond of everyone in the band. Edge is soft-spoken, but very smart, and it's good to see him becoming more visible, both in interviews and in such projects as the film It Might Get Loud. Adam has a wonderfully wry sense of humor and an interesting, independent look at the band and its history. Larry couldn't care less about interviews or the whole "celebrity" side of rock, but I enjoy talking to him because he speaks from the heart. What especially impresses me is that each has his own "take" on things. With most bands, the members seem, either consciously or subconsciously, to answer questions in the same way -- almost as if there is a party line. But each member of U2 speaks more independently so that each one adds to your understanding of the band and how it works. One thing I've found interesting being in the studio with U2 on occasion is how it's not Bono -- as many might suspect -- calling the shots. It's very much four people at work. For instance, I've seen Bono be extremely nervous when singing some new lyrics in the studio. At the end, he turns to the others for their thoughts. It's very much a group at work.

TK: The music industry hasn't adapted very gracefully to the advances in technology. Where do you see the future of music shifting both creatively and technologically?

RH: I have no idea where music is going and I have even less idea what rock's role will be in that music. At present in America, rock 'n' roll has become very much a minority sound. There are many great young bands, such as Arcade Fire, but they only speak to a small fraction of the music world because most of the media and audience are caught up in what I'd call the American Idol/Celebrity complex. American Idol may be entertaining television, but it has been horrible for the health of pop music because it is not producing great, revolutionary talents. It is producing very limited, mostly mediocre artists and those artists are dominating the charts. A friend of mine, who is head of one of the most powerful record labels in America, said the music industry comes up with about four "breakthrough" acts a year and, for various reasons, three of those acts are going to be American Idol related because radio plays those acts and media writes about them. If Bruce Springsteen came along today, the executive continued, he doesn't know what he could do with him because there's no window of opportunity for that kind of artist. I worry that he could have said the same thing about U2. Until the mass music audience starts demanding substance and passion and commentary again, pop music -- in terms of mass social impacts -- seems like it is very marginal.

TK: Do you think new bands like U2 have a place in this changing industry?

RH: Obviously U2 still has a place in the changing industry because they reached a mass audience back in the days when the pop music world was open to such artists. But when you say "new bands like U2," the answer may be far different. I'm not sure great young bands can build enough of a pop consensus to reach the level of a U2. I think the White Stripes (or Jack White) is one of the most exciting forces ever in rock and the Stripes (and White) are still, in many ways, an underground band. The same for Arcade Fire and Bright Eyes (Conor Oberst). There is great young talent, but it's not reaching the same mass of people as great bands in earlier eras. I've also been impressed by what I've heard from Muse, Glasvegas and the Avett Brothers, among many.

TK: Are there any bands out there today that have the potential to become the next U2?

RH: I don't know about being the next U2. Coldplay clearly wants to be and they've made remarkable strides in building an audience in this difficult time for rock, but they have to give us a Joshua Tree before we can even begin to talk about them in U2 terms.

TK: Where do you see U2 10 years from now?

RH: I hope they'll be doing great work, and I think No Line on the Horizon is a sign that they will be doing just that. I felt No Line was a difficult album in many ways because the themes and ideas were so complex. It wasn't an easy album to digest, but for those who stuck with it, No Line was an extraordinary series of reflections about life in our times.

TK: Throughout your book, the mentions of U2 are fraught with protective worry over one thing or another. In the early days it was Bono's stage antics, in the height of The Joshua Tree fame and even more recently, it was Bono's activism. Have you ever worried this much about any other band? If so, how? Do you have any present-day worries for U2?

RH: I worried at various times about Bruce Springsteen because he, in many ways, was leading the charge in the 1970s at a time when many people in America had given up on rock heroes. So many of the stars from the 1950s and 1960s had either self-destructed or lost their creativity or lost their values that it was hard for anyone to reignite the fire. But Bruce did it and I was worried whether he would stumble at some point -- and he did lose his way, as I explain in the book. I also worried about Kurt Cobain -- someone I thought might be able to have the kind of social impact of a Springsteen or a U2, but was so fragile. And those worries, sadly, proved to be justified. The only danger I see for U2 -- as I said before -- is losing respect for the music and I can't see that happening. They can be a great band for as long as they want to be.

TK: It seems as if you've written about every major music figure worth profiling. Is there anyone out there that you would still like to talk with? Or anyone who has passed away that you regret not interviewing?

RH: I've really been lucky in talking to and, in many cases, building a relationship with most of the important artists of the last 40 years. I wish Hank Williams had lived long enough for me to talk to him...I also wish Elvis Presley had done interviews and that two of my favorites -- Joni Mitchell and Neil Young -- had done more interviews in the 1970s when they were doing such brilliant work. I never interviewed Jimi Hendrix, so he would be high on my wish list.

TK: You seem to have a special fascination with songwriting. Would you consider writing a book just about that process?

RH: I did a series of seven stories for the Los Angeles Times on songwriting... 5,000-word pieces devoted strictly to the process of songwriting, and I just loved the way it turned out. I did separate pieces on Bob Dylan, Joni Mitchell, Lucinda Williams, Merle Haggard, Ice Cube, U2 and one article devoted to both Jack White and Conor Oberst. I've been thinking about doing a few more artists and putting them into a book -- each one expanded to say 7,500 words.

TK: What's next on your list of projects?

RH: Well, I'm thinking about that songwriting book, but I also have a couple other projects in mind. I hope to start on one of them in January.

© @U2/Kokkoris, 2009.