Former Edelman, MSL, and JPMorgan alum Chamberlin
succeeds Donna Peterman, who is retiring after 13 years as PNC's comms head.
David Chamberlin
PITTSBURGH: PNC Financial Services Group has upped
David Chamberlin to the role of EVP and CCO, effective March 31.
As PNC’s comms head, Chamberlin will
report to Karen Larrimer, EVP and chief customer officer. Chamberlin will
oversee more than 70 staffers at Pittsburgh-based PNC and is tasked with
leading external and internal comms, along with crisis comms, social media, and
intranet management.
He succeeds Donna Peterman, who is
retiring after 13 years in the position at PNC. Chamberlin joined PNC last July
as SVP and director of internal communications.
Peterman said she recruited Chamberlin
due to his corporate and consulting experience, but also particularly his
expertise with cybersecurity, "an incredibly important issue for the
financial services industry," she added. Chamberlin’s social media savvy
also bagged him the role.
"[Chamberlin] had the right skill
set and personality to help us evolve to an even higher level," Peterman
said.
When Peterman joined PNC 13 years ago,
it was a time of "great challenge" for the company, she added. Since
then, it has evolved into a "sophisticated" organization, and the
comms function has grown from 15 staffers to 74, said Peterman.
Chamberlin
told PRWeek: "What
Donna has built over the last 13 years in terms of the corporate communications
function has been significantly strengthened under her leadership. I look
forward to building off the foundation she has built."
As
for Peterman’s next steps, she told PRWeek she is keeping her
options open.
Previously, Chamberlin served as GM of
Edelman’s Dallas office, and was also global head of the firm’s data security
and privacy group between 2012 and 2015. Earlier in his career, he ran
Edelman’s Shanghai, China, office.
He has also worked for MSLGroup as SVP
and director, issues and crisis management; for JPMorgan Chase as head of PR
and partner communications; and for Nortel as director of global
communications, according to his LinkedIn profile
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